One or more brands. Note that multiple brands are only actively invited by Tmall.

Relevant requirements for brands:

According to Article 6 of the "Standard Content-2015 Standards" of Tmall Investment Standards:

Flagship stores, merchants use their own There is a brand (the trademark is R or TM status), or it is exclusively authorized by the rights holder to enter the store opened on Tmall.

(1) Flagship stores can have the following situations:

1. Operate a flagship store with its own brand products;

2. Operate multiple own-brand products and each brand belongs to the same actual controller;

3. Flagship store opened by the owner of a store-type brand (service trademark);

Among them 2 and 3 All types of flagship stores are open only by invitation from Tmall.

Extended information:

To apply for a flagship store, you need to provide brand qualifications and corporate qualifications:

The brand qualifications are as follows: If it is a flagship store opened directly by the trademark holder , you only need to provide the trademark registration certificate issued by the State Trademark Administration

or the trademark registration application acceptance notice. If you have handled a change, transfer, or renewal, please provide the change, transfer, or renewal certificate or acceptance notice issued by the Trademark Office.

If it is a flagship store opened by an agent's brand, an exclusive authorization letter must also be provided (if the trademark owner is a natural person, a copy of his or her signed ID card must also be provided).

Store qualifications are as follows:

1. A copy of the business license of the enterprise (according to the "Interim Measures for the Management of the Directory of Abnormal Business Operations" that took effect on October 1, 2014, it is necessary to ensure that no The enterprise is in the directory of abnormal business operations and the goods sold are within the scope of business).

2. A copy of the enterprise tax registration certificate (both national tax and local tax are acceptable).

3. A copy of the organization code certificate.

4. A copy of the bank account opening license.

5. A copy of the front and back of the legal representative’s ID card.

6. A copy of the front and back of the contact person’s ID card.

7. Authorization letter issued by the merchant to Alipay.

Baidu Encyclopedia-Tmall Investment Standards

Taobao-What qualifications are needed to apply for a flagship store?