Tanabata activity planning article 1 main topic: romantic valentine's day, roses are warmly sent.

Time: August 20th.

Activity content

Every couple who came to any store in Liansheng Garden Store on August 20th walked into the store hand in hand from the entrance, and the man could get a delicate rose and give it to his beloved lady. Limited to 300 copies.

Atmosphere layout

(1) entrance

At the entrance, a pink balloon is tied to a heart-shaped door, and a man and a woman "two angels of love" distribute roses to couples who come into the store hand in hand from this door.

(2) commodity exhibition area-love corridor

A special area will be set up to display Valentine's Day gifts, such as jewelry, perfume, scarves, chocolates, leather goods and cosmetics. The planning department will make some spray paintings that say "Happy Chinese Valentine's Day", and the stores will be arranged above or around the exhibition area.

Activity rule

(1) Men at the door must wear black suits, black shoes and ties, and have the sign of "angel of love" on their chests, so as to be handsome. Ladies are required to wear a wedding dress with light makeup, which is beautiful and moving.

(2) Couples who walk through the heart-shaped door are required to hold hands before handing out roses, and the "angel of love" who gives out roses can flexibly ask them to kiss. , to enliven the atmosphere.

(3) Roses should be packed in exquisite gift baskets, carried by ladies and distributed by men.

(4) According to the number of roses delivered by each store and the actual passenger flow, choose the corresponding time period for delivery, so as to ensure the delivery throughout the day, and finally do not deliver.

(5) "Angel of Love" said to all couples who walked through the heart-shaped door: Happy Tanabata!

Departmental cooperation

1, Planning Department

(1) Purchasing and Distribution of Roses

The purchasing department will purchase roses before August 1 1, and arrange special car delivery to all stores on August 20th.

(3) Advertising production

The planning department is responsible for making (including outdoor billboard painting, store publicity painting, angel of love logo) and sending it to all stores before August 18.

(4) Wedding leasing

The planning department rented a wedding dress and sent it to stores with roses on August 20.

(5) Making 5)DM sheets

The planning department will complete the production and send it to the stores before August 20th.

2. Operation department

(1) Complete the layout of the entrance "heart" door and atmosphere before August 20th.

(2) Before August 17, complete the commodity display layout of the "Love Corridor" pile display area and complete the atmosphere layout.

(3) "Angel of Love" men bring their own suits, and the flower baskets are provided by the branch.

(4) Create the atmosphere of the event site.

(5) All promotional items will arrive at the store before August 18. Please keep them properly.

3. Supply Section

According to the annual schedule, cooperate with the production of DM sheet.

Activity publicity

1, door banner

Content: Romantic Tanabata, warm roses.

2, outdoor sign painting (2 pieces)

(1) Content: Activity introduction, activity DM page.

(2) Content: Love Kanban.

Subject: Go ahead and say you love me.

Caption: Make a beautiful love billboard with many romantic confessions preset on it, which can be sent to your sweetheart by SMS.

3. Paint the entrance and passage.

Content: Tanabata image painting.

The second activity theme of Tanabata activity planning: single dog doesn't cry, loves dog show, and enters the store to win prizes!

Activity time: 20xx August 28th, 9: 00-2 1: 00.

Activity address: address of beauty salon

Activity Description: During the activity, customers can exchange gifts when they spend the following amount in our store.

58 yuan sends 1 serving of exquisite chocolate!

68 yuan sends 1 bouquet of romantic roses!

Wash your face for free in 78 yuan 1 time!

Make-up 2 times for free in 88 yuan!

Two sweet lover cards 188 yuan!

Send 1 serving of warm cakes over 288 yuan!

Send a lover's body package over 588 yuan!

Remarks: The gifts are subject to the on-site physical objects. When gifts are given, they will be replaced by equivalent gifts. Our store reserves the right to interpret this activity, which is valid on the same day and cannot be exchanged every other day.

Publicity time: it is recommended to start publicity five days before the event.

Activity promotion form:

1, distribute leaflets

2. SMS

Step 3 call

4. Weibo

5.wechat

6. Advertising

7, broadcast (according to the actual situation of beauty salons to decide)

Tanabata activity planning Part III I. Theme of the activity

Love each other and love Tanabata best.

Second, the activity time

X month x day x month x day

Third, the planning theme

1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.

2. The whole planning theme revolves around emotion, love and family, realizing the integration of activities and marketing activities.

Four. Activity content

1, love each other, and love the large-scale solicitation activities of my lover and me on Tanabata (1August 20th, June)

Remember your first photo? Do you remember the promise you made in front of your relatives and friends? Xxx My wife and I started a large-scale collection activity. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, arrange the wedding time according to the photo shooting date. The earliest wedding photos were five, and the owner of each photo rewarded xxx with a beautiful gift worth 20xx yuan.

There were five earliest marriage promises, and the owner of each promise rewarded xxx with a beautiful gift worth 20xx yuan.

The photos (which will be made into an exhibition frame after collection, and the original photos will be returned to me) promise to be signed by hand, made into an exhibition frame and displayed at the event site of Zhongxing Square.

2, care for each other, love the Qixi xxx pedestrian street to wear the current price limit of 77% off. (XXX, XXX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX.

3, care about each other, and like the large-scale theatrical performances and wonderful live activities on Qixi xxx best.

X month x day x day, xxx Liuhe Square, wedding photos;

X month x day x day, xxx Zhongxing Square wedding show;

X-Day, X-Day, xxx Zhongxing Square, the Capital of Kite Rhyme, a series of activities of Taihua Culture Year in the Century;

4, care for each other, really love the Qixi Million Paper Crane.

Xxx Xintiandi Pedestrian Street welcomes 10,000 paper cranes to Qixi Festival. In the early stage, xxx employees can fold by themselves, and the materials used will be reimbursed by the company. On Tanabata Day, the paper and pens of paper cranes can be prepared at the scene, and customers can fold the paper cranes themselves under the guidance of the staff to express their prayers for love and happy life, and finally hang them in Zhongxing Square on the pedestrian street.

On the afternoon of X, a notice was issued, requiring employees in the pedestrian street to fold the paper cranes first.

5, care for each other, love Tanabata xxx Tanabata Queqiao Club!

Objective: To make use of the traditional Chinese Valentine's Day in China to hold a magpie club with the nature of social welfare, so as to attract more customers to enter and understand xxx.

Time: x month x day to x month x day

Cooperatives: Kuba Mall, Gome.

Activity theme: Meet you and me, originated from Gome xxx Qixi Queqiao Club.

Form:

Blind date registration is a form, fill in the blind date registration form.

The staff will fill in the registration form, register it on the blind date registration card and post it on the spot.

Active phase:

The first stage: the registration stage is from X month to X month.

Interested personnel can sign up at xxx General Service Desk, xxxx Plaza General Service Desk and xx Supermarket Service Desk.

The second stage: the blind date stage

A large-scale villagers' meeting was held in xxx on X, X, X, and the company personnel opened a list of applicants.

August 20th is a traditional festival in China-Qixi Valentine's Day. According to an ancient legend, the seventh day of the seventh lunar month is the day when Cowherd and Weaver Girl meet at the annual Magpie Bridge for marriage. By extension, especially in recent years, Qixi Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, similar to Valentine's Day on February 14. In order to make commercial features and fully embody business style, according to the current business situation and market changes of the company, the following activities are planned for the consumer groups of Qixi Valentine's Day.

I. Theme of the event

"Tanabata Valentine's Day, Beauty in the East-Hyaluronic Acid Injection Month"

Beautiful shock wave, dedicated to her/him in your mind.

Second, the activity time

August 1- September 1

III. Purpose of the activity

1. Enhance the brand appeal of the market through this activity;

2. Improve the subsequent performance.

Fourthly, the concept of activity.

This activity draws lessons from the effective promotion methods of plastic surgery institutions such as Beijing, Shanghai and Guangzhou, and combines the experience of local activities to plan and integrate the plastic surgery consumption psychology of men and women in fashion cities. Online and offline activities are carried out simultaneously, giving my mother a "dedication of love" and a "promise of beauty", and then through the careful and solemn "deployment method" control of our online activities, I believe we can definitely create a marketing model (see item 6 of the planning case for specific control methods, the first wave of love shock).

Verb (abbreviation of verb) activity mode (online+offline at the same time)

1. Integrate resources and release event information to guests through SMS, WeChat, Weibo, qq and other forms.

2, through outdoor advertising, LED display, etc. , release the activity information, content and activity mode to the guests who recently visited the department;

3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;

4. This activity takes the department as the activity center, supplemented by others;

All the female guests who visit this department on 20th can receive a small gift (a rose or something) in the bar.

6. Those who come to the department and successfully place an order will get restylane or a second injection discount.

Activity of intransitive verbs

The first wave of beauty shock: Dedication of Love

1. Activity slogan: Youth is not old, dedicated to the beautiful mother in the world;

② Design a dedication card; Content: name (nickname), age, hobbies, work, requirements for him/her;

(3), the customer came to the department, that is, to send a dedication card, filled out by the guests themselves;

(4) After the customer fills it in, it will be collected by the front desk and put into the lottery box for the next round of random lottery;

⑤ With the consent of the customer, on-site injection can be started after communication between the two parties at the front desk;

The second wave of beauty shock: "show yourself, hot MM call order" (this plan includes online and offline), arrange special personnel to observe the female guests present that night, invite her to have a micro-plastic injection at a specific time, and receive a special card voucher after the injection, with which you can enjoy preferential treatment or exemption.

The third wave of beauty shock: "beauty is in sight"

Anyone who comes to the department on Valentine's Day on Tanabata will get a 20% discount at restylane (how can you not give her a beauty treatment on a special day? ).

The fourth wave of beauty shock: "romantic passion" (this plan includes online and offline)

During the August 1-September1activity, anyone who spends xxx or spends more than xxx will get a lottery ticket in xx on August 20th, and so on. Draw on the spot.

First prize:

Second prize:

Third prize:

(Specific implementation arrangements will be decided separately)

VII. Site Layout

1, gate:

(1) Doors and windows: two billboards indicating activity information;

(20xx Valentine's Day Activity Raiders: KTV invites you and your partner to participate in the KTV Tanabata Valentine's Day party, speak out your love loudly, let everyone witness your love, and express their feelings and feelings on the spot with your sweet love. 2, door glass: intimate shape and rose pattern;

③ Gate: decorated with pink balloons.

2. Hall:

① In the center of the lobby, a heart-shaped signature wall made of wooden boards is surrounded by roses;

2. Make ink-jet carving on the marble wall on the second floor of the gate: Love shock wave of the new fashion theme party of KTV on Valentine's Day to find the goddess in your heart;

3. Stair handrails are decorated with red roses;

3.hall:

1.DJ stage: the front panel is decorated with colorful roses, and the foam carving: "You are my rose, you are my flower";

② Silver reflective characters are engraved on the fence around the hall. Different sizes:

Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny, and the crescent moon is mixed with two stars;

The girls next door are learning from each other, vying for the golden pot to give birth to him.

Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world.

In heaven, let's be two birds flying together forever, and on earth, let's be two trees linked together forever.

Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark.

There are countless people in the world.

Gentle as water. Ritual is like a dream, forbear to return to Gu Qiao?

If the relationship between two people is long-lasting, it is still a matter of time.

The pillars of the hall are decorated with roses and heart-shaped patterns.

4. Private room:

(1), put a rose on the table in each room;

② Place an activity plan and detailed rules in each private room.

Eight. Activity arrangement

(1), the planning department modifies the plan according to the general manager's opinion and prepares to implement it;

(2) The Marketing Department shall make and install the advertising rack according to the drawings before 23rd; Single;

(3), the hall department, private room department to deploy personnel to cooperate with the painter to do a good job in No.23 cloth field;

(4) The Finance Department arranges to distribute lottery tickets and prizes and purchase activity cards;

⑤ The DJ station in the lobby and the program department arranged the adjustment of music route and program during the activity, and reported the program to the general manager on 24th.

Before 6.23, the Marketing Department will contact the advertising space and Guo Xue Hotel to arrange rooms and meals;

⑦ The planning department will put in activity advertisements (including outdoor and computer) and design various cards before 22nd;

⑧ All departments of our store made overall arrangements and unified the rehearsal activities on the 24th.

Nine, the end

Chinese Valentine's Day is one of the important national traditional festivals in China. In order to protect and inherit this intangible cultural heritage, give full play to the carrier role of traditional festivals in promoting the excellent culture of the Chinese nation and strengthening the ideological and moral construction of citizens, educate and guide the people to establish a correct concept of marriage and love, and promote family harmony and social harmony, Huiquan Community decided to carry out the publicity and education activities of "Our Festival". Love on Tanabata ". The specific implementation is as follows:

I. Guiding ideology

Deepen the theme activities of "Our Festival" and carry out the theme activities of "Our Festival Qixi" around the construction of the socialist core value system. Guide people to know, respect, inherit and carry forward the tradition, promote the healthy growth of modern family values, and form spiritual strength and spiritual ties of unity and harmony in community areas.

Second, the theme of the event

With the theme of "Civilized Tanabata, Happy Home", guide residents to deeply understand the charm of traditional festivals in China.

Third, the way of activities.

This "Tanabata" traditional festival mainly focuses on publicity and education. Through community bulletin boards, building windows and other means, the traditional festivals in China are publicized to help residents understand the origin and activities of traditional festivals in China.

Three. Time and place of activity

Activity time: August 20xx 13.

Venue: Huiquan Community.

Four. Activities require

1, Huiquan community should pay more attention to it, actively organize and arrange the implementation of activities, and do a good job in personnel deployment to ensure the smooth development of publicity and education activities.

2, community work to do publicity and education activities, do a good job in the preparatory work, do a good job in the preparatory work for publicity and exhibition boards and other activities.