This film is a remake of the TV series "Qing". Zhao He, who was popular at the beginning, is all gorgeous in ancient costumes and the scene is in place.
But in contrast, the costumes used in Zhu Xian are mostly "beggar costumes". A Xian Xia drama is made into a beggar's gang. Of course, a lot of money is left in the production, so it is far less than other TV dramas.
Judging from the current situation, "Zhu Xian" seems to be only the first one, and there may be a sequel next. In just two days, Douban's score has changed from a position above six points to five points, and even CCTV can't help but vomit, which is the strong support of star traffic.
After the Mid-Autumn Festival, I became extremely stable in Zhu Xian. The Mid-Autumn Festival was set from the beginning, and the propaganda rhythm was orderly. Other films left one after another. Nezha is a spent force, Luo Xiaohei's reputation is abroad, and the box office has not been made. The strongest enemy Xiaoyuan experienced a fierce tearing war, which had a certain impact on the box office.
On the other hand, the low tide of the film "Shanghai Fortress" caused a certain resurgence. At this time, the film "Zhu Xian I" with acceptable quality appeared, and everything came at the right time.
One night in 2003, when Ding Xiao (pen name) from Fuzhou typed the word "Zhang Xiaofan", he probably didn't expect that this book would soon top several bestseller lists and have more than 20 million fans.
From serialization to entity publishing, from novels to games and adaptation of film and television works, the popularity and influence of Zhu Xian are constantly rising and enduring.
For more than ten years, it has been refined into a super IP, which has become the memory of a generation. Whether the quality is completely satisfactory or not, the film may still mobilize a considerable number of books to enter the cinema.