1. Matters needing attention in handling manicure membership card
The discount of this card is limited to individuals, which makes customers feel that they have got the discount that others can't get, and they have a VIP feeling.
(2) The principle of giving away membership cards: if you can send items, don't send products; if you can send a single experience, don't send a monthly card for more than one month.
(3) Don't make discount cards at will, but generally do activities such as opening and celebrating, and do them at most twice a year.
④ The principle of this card promotion-only for service items, not for purchasing products.
⑤ The approval authority of this card is above the manager.
2. How to handle the discount membership card?
First of all, the store should have the atmosphere of opening, celebration or other activities.
Secondly, do a good job in every service link, do a good job in personalized differences, and then do a good job in customer experience. A successful card sale is to establish a good friend relationship with customers and a good trust relationship between customers and employees.
(3) Finally, the staff completes the card preparation, explains the activity of folding the membership card in the store, and applies to the manager, who receives and opens the card and completes the subsequent handover. Remember not to forget to pay a return visit to customer satisfaction.
3. How to manage the membership card of nail salon?
① Make a reasonable membership card grade. The membership card needs to grow, so it is necessary to make grades and let customers upgrade through consumption. Members of different grades have different discounts and different services. Reasonable guidance can stimulate members' consumption and increase their loyalty.
② Shop activities and membership cards. When a store launches new activities, it must first inform its members and formulate more preferential policies that are different from ordinary customers, so that members can feel the advantages. In this way, more customers can join the members.
3 membership card should not be fixed. The management of membership card also needs to pay attention to innovation, which is easy to produce aesthetic fatigue. Doing some new tricks can make members feel fresher. Of course, we also need to pay attention to the frequency, otherwise it will easily make people feel grandiose.
Second, the nail shop sales membership card matters needing attention
1, the design of the membership card should be beautiful.
Women are emotional. Many women have no resistance to things that look good and smell good. They can do anything that makes them feel comfortable and unreasonable. In the membership card design of nail salon, we should try our best to be beautiful, just like nail style, we must be beautiful to attract people.
2. Don't have too many levels of membership cards.
Generally, the membership card level of nail salon is at level 3 or above. The reason why nail salons design membership cards is because they can target every consumer group and let customers enjoy the biggest discount. Usually three to five membership cards represent five different consumer groups. For example, ordinary customers, white-collar workers, high-end consumers in the upper class and so on.
3, nail shop membership card to protect the interests of members.
Manicure shops can give customers some nail projects according to their spending amount and the number of membership cards they have. For example, high-priced customers can send some hand and foot care, massage and other projects. Customers with mid-range price and general price can get discounts, gifts and other items. In short, the higher the card amount, the more items you give away and the lower the discount. In addition, nail shops must keep their promises and protect the interests of their members, which is conducive to the promotion of nail shop membership cards.