Sneaker culture and art Why can a pair of sneakers make people crazy? Take AJ as an example. Michael Jordan is the first superstar in NBA history who has the title of "player of the new century" and is known as the god of basketball. NIKENike designed Air Jordan series basketball shoes (sneakers), which are deeply loved and favored by football fans. The first generation of Jordan shoes took place in 1985, and in 1994 and 200 1 year, Nike enterprises produced the shoes twice in turn. The classic color is red and black, and the other color is blue and black.
Jordan 1 generation was banned by the league from the beginning. At that time, the coach of the Mavericks didn't allow God to wear new shoes because they didn't match the color of the football team uniform. David stern also fined air Jordan, the first time 1000 USD, the second time $2,000 USD, until the final round of $5,000 USD, which eventually led to Joe 65,438+. Here is dedicated to the super idol first! ! !
The situation is that "in school, millions of pairs of shoes are blown up every month", and the title of such an article will appear on the Internet every once in a while, so why can sports shoes be blown up so expensive? What's with the fried shoes? Let me start with two examples.
In 20 17, the sneaker named Off-White air Jordan1+0, which was jointly produced by Michael Jordan, a subsidiary of Nike group, and the international fashion brand off-white, rose rapidly from the market price of 1499 yuan to 12000 yuan. 20 18, Travis? Skins cooperated with Air Jordan, and a pair of sneakers with a market price of 1299 yuan rose to 8000 yuan in less than a month.
Neither of these two examples is very impressive. From these two examples, we can find that frying shoes is really profitable. So why are sneakers so expensive can be easily answered in four words: the large demand is the result of the joint efforts of both supply and demand.
Well-known brand hunger marketing, if you ask who is the "culprit" of soaring shoe prices, well-known brands that have engaged in hunger marketing must be well deserved. The market price of shoes is inversely proportional to the total number of shoes sold, and the price of limited units is mostly hundreds of thousands; The limited double-digit bid is mostly tens of thousands of yuan, and the final price usually continues to rise several times.
For example, when the first pair of Yeezy of 20 15 Adidas came out, the original Yeezy Boost 750 only sold 9,000 pairs. At that time, it was also reported that only Adidas VIP customers were eligible to buy. This shoe has been sold on the black market for 65,438+00 times, starting at $350. This is a brand-new price, needless to say. It's really violent
The above-mentioned hunger marketing of sneaker culture and art can make customers snap up, so why should sneakers become the target of being fired? In fact, it has to be traced back to the culture and art of sneakers, and sneakers are easy to understand fans who collect sneakers. They like sports shoes mainly because they like basketball games or basketball stars. For example, Nike's AJ series products are particularly popular because they are named after the most famous NBA star Michael Jordan.
At the beginning, because the price is relatively expensive, even limited edition sneakers can be bought by most of us, and it is generally not easy to sell them after buying them. Therefore, although these people let sneakers have their first customers in China, they are only considered as unpopular people. The prevalence of trend culture If the culture and art of sneakers are material things in the sneaker circle, then the prevalence of trend culture in China will get rid of the original circle of sneakers. In more and more years, young people like to show their mentality and independent thoughts according to their clothes, and like these trendy brands that incorporate elements such as basketball games, hiphop, DJ, jazz dance and double seesaw. And sneakers can be said to be the highlight of their fashion style.
Some of them are interior designers who follow a certain fashion trend, such as Kanye West, a famous British hip-hop singer who founded Yeezy Empire. Some people pay because a certain style is trendy enough. If the popularity of sneaker culture, art and fashion trends is only because consumers love or blindly follow the trend, then it is these people who really want to make money from sneakers.
It's not a problem that the price of popular sneakers doubles several times. High profits attract more and more speculators. Many ordinary people abandon the speculation of stocks and coins and join the speculation of shoes in the sales market. Speculation in shoes has become an "investment method". Generally speaking, before 20 15, 9 people made money at 10, and before 20 17, half of them could make money. And just two years here, fried shoes will no longer win without compensation, 10 I am likely to lose 7. The Modern Times of sports shoes has long passed, and now the sales market of sports shoes is more like the "stock market". Finally, I would like to advise you that the shoe ring is risky and you need to be cautious when entering the market.