In 20 14, Maotai introduced the first Zodiac Moutai (Year of the Horse Zodiac Moutai, with an ex-factory price of about one bottle in 850 yuan), but it didn't sell well, and the insiders said it was even "not popular" at that time, so that the price of 20 15 Zodiac Moutai was directly reduced when it was launched in the Year of the Sheep.
Later, due to the scarcity of Chinese zodiac Moutai, it gradually attracted market attention. At the beginning of 20 17, maotai zodiac wine began to enter the rapid rising channel. Since then, Maotai Zodiac wine once showed good investment attributes in its serialization process.
At present, there are still four sets of Maotai Zodiac wine, so some friends predict that at least in 2025, before the full set of Zodiac commemorative wine comes out, Maotai Zodiac wine will have a good prospect in terms of price and sales.