Imagine when you add someone on WeChat, where is the first way to get to know him? We must look through his Moments first, right? So a good Moments will undoubtedly give us extra points. But some friends don’t know how to post, so they simply don’t post. This is actually a waste of resources. In today’s class, the little cutie is Let me share with you how to create a good circle of friends 01 [Why we need to create a circle of friends] 1. The traffic is too great. At WeChat Night in 2021, Zhang Xiaolong, president of the WeChat Business Unit, revealed: 1.09 billion users open WeChat every day. Among them, 780 million users have entered Moments and 120 million users have posted in Moments. 780 million users have entered Moments, accounting for 55.7% of the total domestic population - all your users are in Moments, how can you not pay attention to them? 2. A more harmonious user relationship. You have 2,000 users on WeChat and you usually want to do marketing or promotion. What should you do? Send ads via private chat? Users will probably block you soon. Many times, we think that private messaging works better, but is this really the case? It is more realistic to send a message to 500 customers and only a few people reply. The mistake is not in the private chat, but in the wrong thinking and sequence: first cultivate relationships and build trust in the circle of friends, and then chat privately. The circle of friends is a weak relationship, and the private chat is a strong relationship. The two are progressive relationships. 3. Suitable for character creation and establishing trust. For point-to-point private chats, users are participants; for point-to-many publicity, users are onlookers. When chatting privately, no matter what expression techniques we use, users will know that we are here to make a deal with them; when posting to Moments, users will know that this is sent to everyone and is not directed at them, so they will lower their guard. 02 [How to create a successful circle of friends] 1. Create an attractive “business card” for yourself 1) Nickname: easy to remember, real person, infrequent change of nickname. It is best not to include uncommon words. It should be pronounced smoothly and not too loud. Long, 2-5 characters is appropriate. You can also use your real name and try not to change it too often. 2) Avatar: Friendly, eye-catching, and professional. It is recommended to use real person avatars. It is not recommended to use cartoon photos. Character photos are more realistic. After users add them, they can quickly form a first impression through WeChat avatars. 3) Personalized signature: emphasize value, consolidate personality, business description, values, emphasize value (for example: the webmaster of inclusive financial service station of xx bank in xx village) consolidate personality (for example: serve villagers, 24 hours online!) Business description ( For example: Participate in the latest activities of the website to get generous prizes) Values ??(Contribute to rural revitalization!) 2. Create a personal circle of friends is a social place, let others pay attention to and remember you. First of all, you need to create a personal image IP, that is, first promote yourself and then promote the product. This will increase trust. Therefore, in addition to advertising and pushing, you should send more real information about yourself, including personal life, insights and other sharing, so that people feel that you are real. Reasonably allocate the proportion of the circle of friends for advertising, life, interaction and other types. 3. Moments should have script thinking. Remember, we post in Moments for a purpose and cannot express it as we wish like on personal WeChat. Follow the script and let each Moments play its value. Themes of the circle of friends script: 1) Record your life so that everything that is happening around you becomes the material for your circle of friends. Each item needs to show a characteristic of the character. For example, post some insights you gained while reading a certain book (to express that you are a person who is constantly learning and pursuing improvement); post to your circle of friends about working in the fields (to express that you are a hard-working and kind-hearted person who loves labor). 2) Authoritative endorsement: Use professional and well-known companies to express that you are professional and trustworthy. For example, "I was invited by xx Bank today to attend the xx conference held by xx Bank, and I have a lot of feelings!" 3) User Testimonials No matter how good we say, it is not as good as what users say about us. If your product has received good reviews from users, be sure to post it as soon as possible. When communicating with users on a daily basis, guide users to give favorable comments. 4) Interactive welfare regularly conducts activities such as circle of friends draws and welfare delivery. 5) Opinion output When encountering hot events, you can express your own opinions. The wisdom and insights in life are written into short articles for friends circles. 6) Practical knowledge You can also become a knowledge expert for users, popularizing science knowledge or tips. 7) Fixed columns, such as checking in for fitness every day and saying good night at a fixed time every day. Fixed columns will give people fixed expectations and form unique personal memory points.

4. Moments interaction skills 1) Use likes skillfully to maintain content in Moments posted by users with weak ties, and like selectively. A single user should like at least 2-3 times a week; if the user posts to Moments frequently, You can increase the number of likes appropriately. 2) Write short comments carefully. You don’t need to write too much content when commenting on the user’s circle of friends, but you need to be careful so that users can feel that you have read his content seriously, instead of using the same perfunctory words. 5. Posting Tips Moments will compress the picture definition. If your picture is not clear to begin with, it will be blurry after publishing. It is recommended to send pictures with numbers 1, 4, 6, and 9, as other numbers will appear uneven. If you are forwarding an article, you should include carefully written recommendations, which will increase the probability of users clicking. Appropriately adding some emoticons can make the copy more expressive. The copywriting for Moments should be short, only mention the key points, and don’t make lengthy remarks. If you publish more than 9 pictures, use P-picture software to create a larger picture, so you can post as many pictures as you want. For user testimonial content, remember to obtain user consent first and block sensitive information such as names and avatars. Posting a video occasionally can add fun and surprises. Don’t keep posting content in Moments every day, as it can easily get blocked. It is appropriate to send 6-8 messages per day, and no more than 10 messages. There is no set time for hair ties. But the golden hours are basically universal, 8 a.m., 11:30 noon, 2:30 p.m., 4:30 p.m., 8 p.m., and 10 p.m. Don’t be too concentrated when posting to Moments, don’t post several in a row at once, keep them separate, separate, separate. It's not a special situation. Don't set visibility for 3 days in your Moments, just open them all. 6. Make good use of the basic functions of WeChat 1) Group visibility After adding users to WeChat, label them as soon as possible. This label can be multi-dimensional, such as according to age, gender, occupation, etc. After grouping, we can use the group visibility function when making circles. Through this form, the marketing effect can be achieved for thousands of people. A user may see 5 Moments, but you may have posted dozens of Moments that day. 2) @When a piece of content you post is very valuable, you can use the @ function. This type of function is generally suitable for use when doing welfare, but be careful not to use it too frequently and use it occasionally. 3) Like and comment. Frequently go to the Moments of some interested or high-potential users to like and comment to increase familiarity. Remember to respond and comment carefully. 7. The tools for borrowing are all mobile APPs, which are easy to operate: 1) Photo camera, beautiful photo show, wake-up photo, etc. 2) Video clipping, VUE, quick editing, etc. 3) Poster canvas, maker stickers, Picture Monster 4) Sticky Notes WPS Sticky Notes, Youdao Cloud Notes 5) Creating a circle of friends with beautiful articles is a long-term and systematic work. Don’t be impatient, moisturize things quietly, and proceed step by step. I hope that the above "marketing skills for friend circles" can really be used by you and bring you actual value. That’s it for today’s knowledge lecture. If you have any other knowledge you want to know, you can tell me in the comments area~