Xiao Zhan 227 Incident:

On February 24, 2020, some fans of the Chinese mainland actor Xiao Zhan discovered that the AO3 library platform included the fan work "Falling" about Xiao Zhan. , believed that this work had affected Xiao Zhan’s image;

So he reported the relevant platforms (AO3, bilibili, Baidu Netdisk, LOFTER, etc.) to the government departments, and directly reported it to the Chinese Internet Supervision Department, and later passed the A large number of complaints and reports from fans led to the well-known fan website AO3 (Archive of our own) work library being blocked and inaccessible from China. This also caused passers-by in several circles to begin to besiege and boycott Xiao Zhan's film and television works, endorsements, etc. etc., is called the Xiao Zhan 227 incident.

On February 27, Xiao Zhan’s fans’ wanton reports and malicious attacks on writers and “passers-by” have aroused public outrage. Many fan authors temporarily changed their names because they were afraid of being implicated in the reports. At the same time, AO3 Baidu Tieba was banned, and passers-by in several circles began to attack Xiao Zhan's topic lists on major platforms. This action was called the "227 Great Unity" by the fan community.

Extended information:

On the evening of February 29, users in mainland China were unable to access AO3, which meant that AO3 was officially blocked. The anger spread further, and the counterattack of the fan community began to extend to Xiao Xiao Zhan's film and television works, a large number of netizens went to Douban, a well-known social networking site in mainland China, to "sweat low scores" on Xiao Zhan's film and television works such as "Chen Qing Ling" and "Celebrating More Than Years".

In terms of business endorsements, OLAY, Xiaolu Tea (Luckin Coffee), OPPO, Zhenguoli (Mengniu), Kaixiaozao (Uni-President Enterprise), Budweiser Beer, Estee Lauder, Crest, Vassoon and other brands have received After being implicated, a large number of messages boycotting Xiao Zhan appeared in the Sina Weibo comments of these products.