Opening plan 1 1. Opening theme of the hotel
"The same enjoyment, the difference is the aftertaste, love xx Hotel."
The operation of xx Hotel during the trial operation led the development trend of Luoyang hotel industry to a great extent. The opening of the hotel not only makes the consumers in the county enjoy the excellent service provided by Jinmao Hotel more conveniently and quickly, but also further enhances the social popularity and influence of the hotel in Luoyang.
The opening of the hotel makes it easier for consumers to enjoy the high-quality pre-sales, mid-sales and after-sales services like Jinmao Hotel. This is what we call "the same enjoyment".
The opening of the hotel, whether it is elegant room environment, delicious food or thoughtful quality service, is absolutely different from xx hotel. Through our all-round comprehensive promotion, the guests who consume here must have such a heartfelt feeling about our promotion, which is what we call "the difference is the aftertaste."
Second, the layout of the hotel store
The hotel layout of our hotel opening ceremony mainly embodies two themes: one is to celebrate the official opening of xx Hotel, and the other is to welcome the National People's Congress at xx Hotel.
1, in-store POP: (hanging national flag, X-shaped display stand)
Let the design and printing company make the hotel opening publicity POP (flag hanging, X-box), hang it in the main area of the store, and display it at the first time (according to the color of the hotel logo and the design of special dishes to promote POP). Mainly highlights the festive atmosphere of the hotel opening.
The national flag is hung mainly in the lobby and corridors of restaurants and VIP floors. (The specific location needs to be determined on site)
The display position of X frame is mainly concentrated at the entrance of the lobby on the first floor and the entrance and exit of the elevator.
2, wishing tree:
Our company designed and provided a beautiful wishing tree. After spending in our store, all consumers can get a beautiful wish card for free, on which they can write down their best wishes, wishes or expectations, comments and suggestions for your hotel, and hang them on the wishing tree with a beautiful small ribbon.
There are two modes of operation:
Customers who spend xx yuan should fill in their most wanted goals and wishes for the new year, and leave their contact information and ID number. At that time (during the opening of Zhou Yue), the hotel will draw lucky prizes and distribute gifts; Customers who spend xx in Yuan Hang carefully prepared small gifts from the hotel and put them on the wishing tree. When consumers hang up their wish cards, they also have an unexpected gift.
The wishing tree is placed in the lobby on the first floor, which adds a strong festive atmosphere to the opening of our hotel. On the other hand, we give small gifts to thank consumers, so that the distance between us and our customers is really no longer far away. It is suggested that the hotel extend the time of this activity. )
3. Signature:
In order to further deepen the relationship between our hotel and consumers. Our company has designed a 90X588cm signature page. The theme of the signboard is "Congratulations on the opening of Jinmao Hotel", and friends who come to the store for consumption or participate in the celebration can sign it. Close the distance between the hotel and all the groups that support the hotel, and once again set off another opening climax.
Third, the layout outside the store.
Red inflatable arch door:
Place a red arch with a diameter of x meters at the entrance of the hotel square. Hang the opening banner on the arch. Increase the festive atmosphere on the opening day.
Lift-off balloon:
It is estimated that there will be X balloons around the hotel, with colorful pendants on them, and a series of greetings from your hotel will be posted on them. (Content to be determined, mainly around: opening theme, opening congratulatory message, etc. )
Planning scheme for opening activities II. Preparation of images
Play, play, 30 minutes to prepare, 3 seconds to impress, 3 minutes to express (concise). Dress yourself up like an expert.
Second, prepare your mind.
Make full mental preparations, fight tough battles and overcome difficulties. There is no shame in not selling for a few days. People who want to send money will feel that they have made a bad start and will leave immediately. At any time, at any time, it is like encountering a battle. You are full of enthusiasm and passion, affecting everyone around you and making you cheerful, happy and happy. That is to say, you should always keep your soul up and enjoy it. Cheerfulness is like a magnet, which will keep wealth invisibly.
Third, the preparation of in-store facilities-to create a warm beauty and skin care environment.
Warm, novel, complete hardware-air conditioning in summer, heating in winter, this is the most yard facilities, sparrows are small but complete, customers around the cabinet.
Display cabinets are placed, and high-end products are mainly in the same series. First, customers can see high-end products, and low-priced products are placed slightly lower. The top part of the display column can show your diploma, photos, posters and honorary certificates. Products must be listed completely, giving people a clear desire to buy. Make-up should be put uniformly, and some green and fashionable decorations should be put. For example, a white box can be placed next to the elegant and beautiful box, which reflects the elegance and nobility of this set of products and the purity and safety of the products. You can put some cucumber vines in summer, which are green, showing a kind of environmental protection and nature. Bedding uses bedspreads, sheets and towels marked by the company (ordered in Sisi's office), which reflects professionalism. At least two sets, change once a week!
A variety of printed beauty project leaflets in beauty salons, including green beauty products. Let every customer read the publicity materials in his spare time before entering the nursing care, and give the read publicity materials to the customers before leaving. The beautician's oral product recommendation left an impression on the customer, so the promotional materials brought back by the customer deepened this impression visually. In addition, posters of beauty salon related products should be hung (pasted) in a conspicuous position in the beauty salon. Certificates of quality inspection of related products and honorary medals of enterprises can build up customers' beautiful self-confidence, especially certificates issued by national authorities, which will play a great role in attracting customers and selling products.
Fourth, the preparation of goods in the store
Special products for product demonstration: self-cleaning cream, facial cleanser, water, milk, essence, cream, bb cream, oxygen mask, eyebrow knife, eyebrow clip, eyebrow scissors, physiological saline, absorbent cotton, alcohol, plastic wrap, film guide bowl, mirror, cotton pad, etc.
Verb (abbreviation of verb) preparation of professional knowledge
This is the most important point in all the preparations before opening! Without this item, there would be nothing and no money. Whether the cleansing steps are rigorous and smooth, whether the massage is comfortable and comfortable, and whether the skin judgment is accurate, never prescribe the wrong medicine, otherwise it will harm others and yourself. Without the fastest speed to practice, you can't be impatient. More practice makes perfect.
Six, careful planning, to lay the foundation for good activities.
On the basis of trial operation for one to two months, a large number of experience cards are issued to let acquaintances experience products, rather than selling goods. This is a process of raising fish, and it also paves the way for the gift of the event. I want to do this project after eye fire treatment, 15 yuan 1 time, and the spa in 20 yuan 1 time, so as to lay a good foundation for the gift of activities, introduce the customers well during the trial operation and see the effect.
It was grandly opened two months later, with the theme of celebration. Posters of gifts are posted three days in advance, and sales are not allowed at that time.
Predict the number of stores in advance and call one by one to make an appointment. On that day, how to encourage everyone who mobilized before the war to thank the dealers and report the customers in the store. How many customers will be present that day and what kind of situation has been determined.
Division of labor:
Issuer (enthusiastic and confident) and receptionist (store manager): familiar with customers, be good at transferring money (as a demonstrator), demonstrating products (as a senior store manager and distributor) and pressing orders (as a distributor with certain experience in selling goods): familiar with the activity plan of the day, good at shaping distribution value and having certain experience in pressing orders.
Do a good job of language and personnel cooperation, introduce the situation, and achieve the sales purpose. Generally, there are not many customers in the county town in the morning, but they make achievements in the afternoon, while there are many people in the town in the morning and few people in the afternoon, but they have certain quality. Try to maximize the distribution of products to customers. If the customer doesn't get the dealer's order, if you know her well, you must hold her and don't let her go. Pretend to plead with the dealer and ask for more items to achieve the purpose of pressing the order. Do a good job, always be around, grasp the customer's psychology and trends, and look at the dealer's eyes.
Seven. Activity summary
Finally, to sum up the situation of the day, are new customers increasing my sales? Sales are still high, but there are few customers. What is gratifying is the number of customers. You must check the customers, not the money, six months before the opening. Customers are expanded wealth. Which customer needs what kind of product, but does not buy it, must write it down and continue to do a good job of tracking introduction and service. Which customer is equipped with week care and not with day care? Give a trial product and see the effect after use.