Qingyang Shampoo Advertising Words

1. Qingyang Technology 2, . Double scalp strengthening and lasting dandruff removal.

2. I'm Rain…… ... I like black, because black will make me cooler, and I trust Qingyang. Young, as promised!

3. Trust is not worthy of everyone, and it will be clear if you take care of it. I haven't had dandruff for a year. What are you waiting for? Just trust me.

4. I'm Cristiano Ronaldo, and I like Qingyang.

5, double strong scalp, lasting dandruff removal performance.

6. Young men and inspire infinite strength.

7, Qingyang, dandruff no longer comes.

8. It is clear and free from chips.

9, nostalgia for the past, just waiting for the expiration. No breakthrough? I won't wait any longer, here? This? No, we must constantly break through ourselves, so I choose Qingyang! Break through yourself, impeccable!

1, who can match, impeccable!

11. Trust is not worthy of everyone. Dandruff partner is Qingyang. Just believe in it, for a lifetime.

12. Men's scalp is more prone to dandruff, and men's anti-dandruff shampoo is promoted.

be confident for 13 or 365 days.

Introduction of Qingyang Shampoo:

Qingyang is the research crystallization of Qingyang Technology Center in France. The added value breakthrough of the product lies in the dandruff removal of "Vita Mineral Group", which has global patents and clinical tests, and has registered the trademark intellectual property rights of "Vita Mineral Group". In the past 1 years, Unilever R&D Center has conducted clinical experiments for more than 3, consumers in China, in order to learn more about the scalp conditions and problems of consumers in China and provide more refined formula of dandruff products for consumers in China. According to the information disclosed by Unilever, it has been working hard to develop anti-dandruff products suitable for China people.

On April 27th, 27, Unilever, an international fast-moving consumer goods giant, held a press conference in Beijing, and made a high-profile announcement that Qingyang, the first new product launched by the company and the first dandruff shampoo in China, was officially launched. During this period, Unilever executives even pointed out that they would seize the billion-dollar dandruff shampoo market in China by virtue of "Qingyang"' s professional advantages in the global dandruff shampoo field.

"If someone lies to you again and again, all you have to do is dump him immediately"-this is the slogan in Qingyang commercial film. In the current competitive and complicated market environment, it is meaningful to celebrate the exotic and confident voice outside the picture.

In the past month, the advertisement of Qingyang shampoo endorsed by Taiwan Province famous artist Xiao S (Dee Hsu) has frequently appeared in various high-end magazines and occupied the core position of outdoor advertisements in major cities across the country. At one time, the TV set-CCTV, Satellite TV and local TV stations-was turned on, and the advertisements were everywhere, thus objectively forming a growing "Qingyang complex".

under the background of pervasive and seamless advertising realism, the author was deeply touched by the "new concept" of promoting dandruff removal besides being infected by Xiao S's calm and calm self-confidence.

product placement

what is the hottest brand at the moment? I believe many people will answer Qingyang and its leading black Valentine's Day fashion. When it comes to the popularity of black Valentine's Day, we have to mention the second season of the current hit drama "Ugly Invincible" created by Hunan Satellite TV. It is the clever use of the product marketing in the play and the seamless offline operation that Qingyang set off a "black whirlwind" this winter.

brand promotion

On February 28th, 27, Qingyang brand, which was praised by the outside world as Unilever's first dandruff shampoo, was officially listed in China. Unilever described Qingyang's future goal in a more high-profile way: sharpen a sword every ten years, aiming to win the championship!

On April 27th, 27, the new product launch conference of Qingyang anti-dandruff shampoo was held in Beijing, and its advertising spokesperson, Xiao S (Dee Hsu), a popular artist in Taiwan Province, was invited to make a presentation. In addition to sharing his own experiences and experiences in hair care and dandruff removal, he also skillfully expounded his understanding of Qingyang brand-it is necessary to show off when there is style, and it is more elegant when there is no dandruff!

thus, the brand promotion of Qingyang brand in Chinese mainland market officially started.

before entering China, Qingyang has become the first brand in the anti-dandruff market in South America, Europe and Southeast Asia, and its effectiveness in anti-dandruff has been confirmed by hundreds of millions of consumers. The senior management of Unilever (China) publicly stated that the shortage of professional anti-dandruff products is the biggest problem facing the current anti-dandruff market, and Unilever enterprises relying on decades of professional anti-dandruff research experience are full of future performance of Qingyang in China market.

dandruff market and dandruff complex, after more than ten years of market cultivation and development, Head & Shoulders' "dandruff disappears, hair is more outstanding" has long been deeply rooted in people's hearts. When people think of dandruff removal, the first thing that comes to mind is Head & Shoulders. () In addition, with the promise of "removing dandruff without hurting hair", Fengying also has a place in this market segment.

according to the professional market survey data, 8% of the dandruff market share has always been occupied by P&G Head & Shoulders brand, while many local brands are nibbling at the remaining 2% of the market stock. In contrast, the phenomenon of polarization is very serious.

the concept of dandruff removal has always been an important appeal point in the shampoo market, and the market competition is extremely fierce. 6% people are not satisfied with the anti-dandruff effect. It can be seen that consumers' recognition of anti-dandruff brand is not ideal, and the market potential is still huge. Under this demand, the "high profile" and "self-confidence" of Qingyang brand will undoubtedly have a fundamental impact on the competitive order and market structure of the dandruff market.

Although Qingyang brand is the first brand launched by Unilever since it entered the China market, it is not aimed at the China market alone. According to the senior management of Unilever (China) Company, Qingyang was born in 1973, and it is sold in Europe, Southeast Asia and other markets, and has more than 1 million consumers all over the world. Before Qingyang entered the Chinese mainland market, its listing in the Southeast Asian market was a great success. It is reported that Qingyang's sales in Singapore, Indonesia, Thailand and other Southeast Asian countries have been rising since its listing, and its market share once exceeded P&G Head & Shoulders by 1 to 2 percentage points.

At present, the total sales volume of the domestic shampoo market has reached nearly 2 billion, among which the proportion of dandruff products has exceeded half. Unilever is intoxicated by the huge market demand and business scale, and then it is proposed that Qingyang will become the leading brand in the shampoo dandruff market in China in the next three years.