The fashion brand Givenchy from France. Chinese mainland translated his name into Givenchy. Givenchy first used perfume as the main product, and then began to dabble in skin care and make-up. Let's have a look together, shall we?

Hubert de GIVENCHY, the founder of Givenchy, was born in Beauvais, Normandy, France, 1927. Since childhood, Givenchy has demonstrated his artistic talent. Givenchy decided to become a fashion designer after visiting the fashion hall of the Paris World Expo at the age of ten. 1945, when he was only a student in an art school, he began to practice in the studio of Jnoques Fath, and then he followed the designers such as RobertPiquet, Lucien Ldiong and Elss Schiaparelli.

For Givenchy,1February 2, 952 is an important day, because on this day, he presented his personal works for the first time in Paris. In this fashion show, which is mainly made of white cotton cloth, supplemented by elegant embroidery and gorgeous beads, his creative talent amazed the people present, and also established a respected image of Givenchy in the fashion world. This brand has been known as "elegant style" for decades.

Givenchy first used perfume as the main product, and then began to set foot in the skin care and make-up business in * *, hoping to make all women more beautiful. At present, Givenchy is not only committed to the fine design of men's and gentlemen's clothing and mature and elegant women's clothing, but also has never stopped the research and development of perfume, skin care and make-up products to add beauty to women. 1988, givenchy was acquired by the famous French luxury goods group LVMH. Givenchy's 4G logo represents classical * * * gentleman * * *, elegant * * * elegant * * *, joyful * * * and Givenchy respectively, which was given by French designer hubert de givenchy when he founded Givenchy. Today, although he has experienced different designers, Givenchy's 4G spirit has not changed.

The current designer is Alexander Miqueen, a famous British designer * * * alexander mcqueen * *. Givenchy * * * brand has won the Golden Thimble Award, Legion Knight Award, Oscar Elegant Award and other awards. Givenchy enjoys a high reputation in the fashion world for its unique elegant style, which has lasted for half a century. The mutual appreciation between Givenchy and Audrey Hepburn in Hepburn Cyclone, and his loyal friendship with Audrey Hepburn, have also become a much-told story in popular history. His 4G design styles-Gnete El * * * Classical * * *, Grace*** Elegant * * *, Gaiety * * * Pleasant * * *, Givenchy*** Givenchy * * * all come from the same name makeup maintenance brand, which makes women love him. The beautiful chapters belonging to Givenchy are page after page, wonderful and moving. The famous "one-word collar" and "floral dress" are also from his design.

Classic, elegant and fashionable, this is Givenchy's style, and he is called a gentleman in French fashion. 1952, Givenchy brand was officially born in France. It was named after its founder, the first chief designer hubert de givenchy. For decades, this brand has maintained an "elegant style" and has almost become synonymous with "elegance" in fashion. However, Givenchy himself always appeared as a refined and elegant figure on any occasion, so he was praised as a "gentleman in fashion". Until June 1955, Givenchy announced his retirement after the last high-end fashion show.

Givenchy's exhibition is unprecedented and unforgettable. It is "fashionable, concise and feminine"-people relive the style essence of this brand for many years in the lively and elegant female images he created.

brand recognition

Givenchy's logo is a deformed combination of four "G" letters, and the bold type is called Givenchy's golden signboard.

Classic, elegant and fashionable, this is Givenchy's style, and he is called a gentleman in French fashion. 1952, Givenchy brand was officially born in France. It was named after its founder, the first chief designer hubert de givenchy. For decades, this brand has maintained an "elegant style" and has almost become synonymous with "elegance" in fashion. However, Givenchy himself always appeared as a refined and elegant figure on any occasion, so he was praised as a "gentleman in fashion" until June 1955, June 1 1, and Givenchy announced his retirement after the last high-end fashion show.

Givenchy's exhibition is unprecedented and unforgettable. It is "fashionable, concise and feminine"-people relive the style essence of this brand for many years in the lively and elegant female images he created.

Its logo is a deformed combination of four "G" letters, and the bold font Givenchy can be called Givenchy's golden signboard.

The Meaning of 4G Design Style

Gneteel*** Classical * * *, Elegant * * * Elegant * * *, Happy * * * Pleasant * * *, Givenchy * * * Givenchy * * *

Other products: leather products, ties, tie clips, accessories, perfumes, etc. * * * The famous perfumes are: Amarige's Love <1991year > Organza Goddess >1996 > Resilient pink charm of Givenchy > 2003 > An Ge European Demon Angel * *

Domestic monopoly

Givenchy is a luxury clothing brand, and there are not many sales points in China, only in several major central cities:

Beijing Wang Fu Hotel, Tianjin galaxy international Shopping Center Store, Shanghai Meilong Isetan Department Store, Guangzhou Friendship Store, Shenzhen Saiwu Department Store, Wuhan International Plaza Shopping Center, Qingdao Parkson, Dalian, Shenyang, Chengdu, Xi and Nanchang Fortune Shopping Plaza.

Duty-free monopoly

Givenchy is a luxury brand, and it will be cheaper to buy it in Hong Kong, Macao and abroad than in the mainland. Duty-free shops are an excellent choice to buy Givenchy. Besides price concessions, there are many brands and styles to choose from. At present, everyone is more exposed to the global duty-free shop ***DFS***, and its brand has been enthusiastically sought after by luxury lovers around the world.

DFS *** Duty Free Shop * * was established in 196 1 and is the largest duty-free shop operator in the world. Has been committed to providing international travelers with world-class luxury goods, excellent price concessions and perfect global security services. Now the largest shareholder is GivenchyMH, the world's largest luxury goods group, which has an advantage in the choice of luxury goods. Givenchy products from DFS are 20-30% cheaper than those from mainland China. Givenchy's loyal fans can make an appointment through DFS official website and pay close attention to their promotional information.

Brand history

Givenchy 1927, Givenchy was born in Beauvais, France, and his father was a mine owner. The family did not approve of young Givenchy's fashion career, but hoped that he would become a lawyer, but Givenchy was firm in his choice.

From 65438 to 0945, after graduating from Paris Art School, Givenchy's first job in fashion was to design clothes for Jacques Fatt's design studio in Paris, and then Robert Piguet's design studio.

1946, I cooperated with Pierre Balmain * * * and Christine Dior * * * Christian Dior * * * as Lucien Lelong's assistant.

1947-195 1 year, has been designing clothes for elsa schiaparelli.

1952, Givenchy Studio was established * * * Givenchy House * * *. I named my first collection Bettina Graziani, a French supermodel. Simple organza top with cotton pleated skirt is fresh and clear. Balenciaga is regarded as a mentor by Givenchy, although Givenchy has never worked for his design studio.

1953, givenchy began to design clothes for Hollywood movie stars, which was welcomed like never before. Two world-renowned women, Audrey Hepburn * * * and Jacqueline Kennedy * * * Jackie Kennedy * * * * *, have both interpreted Givenchy's classic design style: exquisite and elegant models. When Audrey Hepburn starred in the famous film Love in Paris, Sabrina * * *. From 1953 to 1990s, Audrey Hepburn's evening dress has always been the symbol of Givenchy's clothing. When President John F. Kennedy was assassinated, the whole world noticed that the sad Kennedy family were all dressed in Givenchy's clothes. Jacqueline Kennedy specially ordered a Givenchy dress for the funeral and flew it from Paris. It is said that Givenchy's studio at that time had personal clothing samples of every Kennedy woman.

1955, givenchy began to design mismatched women's wear, and introduced nylon fiber * * * polyacrylonitrile staple fiber * * * into the high-end fashion of women's wear.

From 65438 to 0982, Givenchy held a 30-year retrospective exhibition in new york Institute of Fashion Technology.

1988, givenchy transferred his business * * * LVMH * * * group for financial reasons, but he served as the chief designer of French givenchy design firm until 1995.

From 65438 to 0992, Givenchy held a 40-year retrospective exhibition at the Palace of Versailles in Paris.

1at the end of 995, British designer John Gariano * * * john galliano * * replaced Hubert de givenchy as the chief designer of givenchy design office. In the first collection designed for Givenchy, he designed his own luxurious evening dress style. Givenchy Women's Wear 2 has joined the classic design of Givenchy, which has injected a brand-new sense of competition and innovation into the French high-end fashion industry.

1996 10, Gariano switched to christian dior * * * christian dior * *, and the designer Gianfranco Ferro * * took his place. Followed by British designer alexander mcqueen * * * alexander mcqueen * *, clothes from 1997 to 1999 in Givenchy fashion show were all designed by McQueen. Hubert de givenchy likes to collect classical furniture in the artistic style of Louis XIV.

Brand characteristics

Givenchy, who has been famous in the fashion industry for more than 30 years with luxurious and elegant product styles, has always been a leader in the fashion industry. Givenchy's 4G logo stands for classical * * * gentleman * * *, elegant * * * elegant * * *, joyful * * * and Givenchy respectively, which is the brand spirit given by French designer hubert de givenchy when he founded Givenchy. Today, although he has experienced different designers, Givenchy's 4G spirit has not changed.

It depends on Givenchy's design, which can be reflected from the classic beauty Audrey Hepburn. Givenchy and Audrey Hepburn met at 1953. Because they appreciated each other's talents, they developed from a simple customer relationship to good friends. In the next 40 years, Givenchy not only designed Hepburn's daily clothes, but also designed Hepburn's clothes in movies, including Roman Holiday, Jewelry, Funny Face and Stealing Dragons to Turn Phoenix.

1957 launched the L 'lnterdit perfume, which was specially designed for Hepburn. Givenchy's luxurious and elegant style more or less reflects his personality. Cheerful and modest, coupled with the romantic affection of the French, Givenchy won the reputation of "a gentleman in the clothing industry". He once said: "True beauty comes from respect for tradition and admiration for classicism", which accurately describes that he is a perfectionist and the essence of his design.