The mascot of Beijing Winter Olympic Games is designed and created based on the panda.
The two mascots illustrate scientific and technological dreams and cultural feelings. The mascot of the Winter Olympics "Ice Shield" is designed and created based on the panda. Ice is a symbol of purity and strength, and it is the characteristic of the Winter Olympics. Dundun, which means honest, healthy, lively and lovely, fits the overall image of panda and symbolizes the strong physique, tenacious will and inspiring Olympic spirit of Winter Olympics athletes.
The mascot of the Winter Paralympic Games "Edelweiss" is designed and created with lanterns as the prototype. Snow, symbolizing whiteness and beauty, is the characteristic of ice and snow sports. Tolerance means tolerance, tolerance and mutual learning. Integration means integration, warmth and mutual understanding. Tolerance expresses the idea that world civilizations learn from each other and develop harmoniously, and embodies the beautiful vision of creating a more inclusive world and building a harmonious human destiny through the Paralympic Games.
usage scenario
As one of the identification symbols of the Beijing Paralympic Games, the mascot Xue Rongrong appears on posters and competition tickets, and the organizing committee also develops licensed products such as clothing, stationery, toy ornaments, bookmarks and pendants around its image.
In addition, official partners, sponsors and some exclusive sponsors of the contest can widely use edelweiss in publicity and marketing activities.
Baidu Encyclopedia-Beijing 2022 Winter Olympics Mascot and Winter Paralympics Mascot