Sneaker name: AIR FLIGHT SKOOL
Year of release: 2008
Weared by player: Kevin Durant | Rudy Gay | Caron· Butler
Main technology: AIR SOLE with exposed rear palm
Reason for recommendation: The away player version of Durant’s team, the Seattle SuperSonics
The sound quality is good KD's personal LOGO
The retro appearance and young spokesperson are full of idol flavor
Sale price: The current market price is about 700 yuan
When Oden and The moment Durant was selected, people from all walks of life in the NBA never stopped comparing the two. Two talented young players have achieved honors unmatched by players of the same age in their respective high school and college careers. When people are discussing which of these two talents can become the ROY (Rookie Of Year) in the 2007-08 season, Oden's injury season makes this discussion meaningless.
At the beginning of the season, the Seattle SuperSonics, who selected Durant, reorganized the team around this young talent - the team's iconic figure Ray Allen was traded to the Boston Celtics. Celtics; and Rashard Lewis also went to Orlando to join forces with Dwight Howard. All this represents how much confidence the team's top brass has in Kevin Durant. The famous sports brand NIKE also lost no time in signing a top-level contract with Durant worth more than 60 million. You must know that in the history of NIKE, only the little emperor LeBron James has ever achieved such kindness in his rookie season - don't doubt your ears, Jordan has never had it!
Durant has a good educational background and handsome appearance, and media promotions such as "T-MAC II" or "KG II" have given him more media exposure. In addition, NIKE's packaging and promotion are very famous around the world, making the majority of SNEAKERs impatiently looking forward to the launch of KD signature shoes.
The smart NIKE did not launch a signature shoe for Durant in his first season like it did with Jordan or James. After all, NIKE is very cautious in this regard. Even with the signature shoes of Jordan and James in their first seasons, NIKE carefully used the tactic of edge ball - AIR JORDAN 1 is just an improved version of AIR FORCE 1, coupled with the basketball shoe style at that time Most of them are the same. NIKE's trick is very clever - if the signature shoes I launch for you don't sell well, they will be improved and turned into other "new wine in old bottles"; but the treatment of James is even more unique - ZOOM GENERATION, literally more authentic It has no direct relationship with James, but uses various design elements of James. It is not an exaggeration to say that it is a signature shoe. If James does not play well, it seems understandable to say that it is an endorsement shoe. This move of NIKE can be said to be Extremely clever, making himself invincible without harming the contracted players.
Looking at Durant's situation, NIKE has not lacked new signings in recent years. Most of the young ladies selected after the new millennium have or have had a good cooperative relationship with NIKE - 2000 Martin is now dawdling under NIKE; Brown, Chandler, Gasol, and Curry in 2001 have always been NIKE players; the representative figures in 2002 are Yao Ming and Stoudemire, Yao wore NIKE in his rookie season, Stoudemire It is also a representative of the revival of FORCE; 03 Not to mention, except for the ineffective Milicic and TJ Ford, other players are affiliated with NIKE (CONVERSE was acquired by NIKE, so Wade and Hinrich will also be NIKE members sooner or later); Gordon and Okafor in 2004; Bogut in 2005; Bargnani in 2006, plus Oden and Durant in 2007. In terms of newcomers, NIKE has almost formed a monopoly. Therefore, instead of launching a signature shoe for Durant, who is not sure whether he can become a talent, it is better to test the waters by endorsing PE. This time, NIKE is in an invincible position again!
This pair of AIR FIGHT SKOOL is the product of such circumstances. It is an excellent style among mid-range shoes. The exposed AIR SOLE on the back sole brings a different feeling to this pair of shoes. Its cushioning power is very suitable for a light-bodied three-position player like Durant. It ensures startup speed and improves safety performance at the same time. No wonder players like Rudy Gay and Caron Butler also choose it as their own boots. Think about it carefully. Are the bodies and playing characteristics of these three players very similar? As can be seen from the name, SKOOL is actually the abbreviation of SCHOOL. NIKE likes to use this word to name its new retro-looking sneakers in recent years. For example, JORDAN BRAND has launched JORDAN OL'SCHOOL, which combines retro appearance and avant-garde design. sneakers. This pair of AIR FLIGHT SKOOL is no exception. On the promotional wallpaper on NIKE’s official website, we also saw this pair of shoes painted on a blackboard, and the word SKOOL also echoed it.
KD’s signature shoes for next season have been exposed on the Internet. Durant used a season of hard work to gain back NIKE’s trust, and this pair of AIR FLIGHT SKOOL must be a transitional product. , it is the end of Durant's trial with NIKE, and it is also the beginning of Durant's good performance next year!