Beauty salon opening activity plan

In order to ensure that work or things are carried out in an orderly manner, it is often necessary to carry out detailed plan preparations in advance. The content and form of the plan must be based on the theme. unfold, and ultimately achieve the desired effect and meaning. How to write a plan to be more effective? The following is the beauty salon opening activity plan that I have carefully compiled. It is for reference only. You are welcome to read it.

Beauty salon opening activity plan 1

1. Store layout

If the beauty salon gives the customer a good first impression, she is likely to enter the beauty salon. The focus of the environment at this time is the reception area. The reception area should be equipped with green plants or bonsai, flower arrangements and product display racks in appropriate locations, and provide a certain number of tables and chairs for customers to rest and consult. It is best to put some of the latest beauty magazines on the table, so that customers can relax and adapt for a short time after entering the beauty salon, and then take a look at the latest beauty and skin care trends, so that they can selectively carry out the next "beauty care project" . In addition, you can hang some posters or posters on the surrounding walls, which have strong artistic sense and visual impact, and can attract customers' attention and make them have the patience and curiosity to continue consultation or wait to receive services. Don't expect customers to be interested in the beauty products you display and want to buy them at this time, because they have not really experienced these products and generally will not make a purchase decision easily. But it is worth noting that when customers leave after receiving care services, the advertisements on the wall are very tempting to them.

When customers begin to receive beauty care services, they really enter the state. At this time, customers not only care about technical services, but also care about a feeling-comfort and relaxation. Therefore, in addition to requiring beauty and hygiene In addition to being clean and equipped with advanced equipment, the decoration design should also make people feel very stylish. Some decorations that can ease the atmosphere can also be placed in the room according to the specific environment to increase the interest of the room. At the same time, when serving customers, you can play some soothing light music, and cooperate with the beautician and customer's communication skills to greatly relieve the customer's tension.

Finally, when the customers have finished all their beauty treatments and are ready to leave, they return to the reception area where they started. At this time, the product display rack, which was not taken seriously when they first entered the door, has become the highlight. The customer will naturally look at the products that she has not used during the use just now to see if there are any products that she feels satisfied with and wants to buy. product. Therefore, the products on the product display rack must be placed in a position that is convenient for customers to use them layer by layer or for beauticians to explain. Attach product instructions and short, easy-to-remember, appealing slogans next to the product to arouse customers' desire to buy.

Of course, emphasizing the harmony and unity of the overall style of the beauty salon does not require that the beauty salon has one model, one color, and one pattern from the inside to the outside. Rather, on the premise of pursuing harmony, we should appropriately create some exciting points, which should be peaceful and intense. Only in this way can the customers of the beauty salon feel that your beauty salon is unique, which not only gives them a sense of comfort and relaxation, but also effectively mobilizes their emotions - love for beauty and desire to buy, so that they will visit the beauty salon frequently in the future. business will be more prosperous.

2. Beauty salon positioning

After investigating the market and competitors, set up diversified products for consumer groups with different needs, or target consumer groups with specific needs. Launch specialized products to gain greater competitiveness. And find ways to strengthen its own characteristics in one or a few aspects, by providing products and services that are different from others, and through differentiated operations to gain competitive advantages in local markets.

For our Linzi VIP Club, we should mainly clarify our positioning in the following aspects:

1. Brand image positioning

Simple brand image The understanding of brand can be regarded as the impression of a brand in the minds of consumers. It is the sum of all consumers’ impressions of the brand. Different brand images are suitable for different consumer groups.

The positioning strategy of your brand image will determine what kind of competitiveness you will gain among what kind of groups.

The positioning of Linzi’s brand image is “more professional and warmer”. The beauty industry relies on diversified services and business content to gain a foothold in the market and has a large number of target customers. However, it can be divided into three levels: high, medium and low based on consumption levels. Low-end products mainly satisfy customers' psychological and appropriate needs at low prices, while mid-range and high-end products attract customers with their professional technology and high-quality environment. Especially high-end people, while consuming, also pay attention to enjoyment. Linzi is first-class in terms of hardware facilities and professional technology. The only drawback is that the "enjoyment" of customers while receiving professional services is still a bit lacking. The beauty process is just beauty, which is a bit single and needs to be improved. Casual enjoyment. Therefore, Linzi VIP Club was chosen to be "more professional and warmer".

2. Market positioning

Jinbo Dacheng, where Linzi VIP Club is located, is located in the central business district of Zhengzhou City, including the "Erqi Business District" and the "Erqi Business District", which is mainly retail industry. The "train station business district" mainly focuses on the wholesale industry. At present, the "Erqi Commercial District" has built the Dehua Pedestrian Commercial Street, the first pedestrian commercial street in the Central Plains region that integrates shopping, entertainment and catering, and brings together the world's top 500 retail giant Wal-Mart. , Jinbo Shopping Center, Beijing Hualian, Shanghai Century Lianhua, Shanghai City and other dozens of large commercial enterprises and a large number of merchants such as the Century-old Dehua Shopping Park, Zhenghong International Famous Store, Gome Home Appliances, etc.; the "Train Station Business District" has been built It has more than 40 large-scale professional wholesale markets including Yinji Trade City with more than 5,000 merchants, Dunmu Road Clothing Wholesale Center, Communication Equipment World, Zhengzhou Shoe City, Huazhong Food City, and Light City.

In such a huge business circle with a fixed floating population of more than 500,000, the beauty industry is slightly weak. A beauty salon's business strategy is closely related to its market position. Here, we can define the market position of Linzi Beauty Salon as: market challenger and vacancy filler. in such a position.

Pay equal attention to market challengers and vacancy fillers, and should adopt differentiated operation strategies or catch-up strategies in local competitive points. Always pay attention to carefully evaluate the value of the market. In some cases, you should also consider your own continued investment ability and market entry costs. Beauty salon opening activity plan 2

1. Image preparation

Appearance, appearance, 30 minutes of preparation, three seconds of impression, three minutes of expression (concise and to the point). Act like an expert.

2. Mental preparation

Be fully mentally prepared, fight, and overcome difficulties. Don’t go without sales for a few days, and your face will not be sunny. People who want to give money will When you come in, you will feel like you have encountered bad luck, and you will leave immediately. At any time and at any time, be high-spirited and passionate as if you are facing a battle, affecting everyone around you. Do it cheerfully, happily, and joyfully, which means that you should let your soul keep up and enjoy it at all times. Cheerfulness is like a magnet, which will invisibly retain wealth.

3. Preparation of in-store facilities - Create a warm environment for beauty and skin care care.

It is warm, innovative and has complete hardware - air conditioning in summer and heating in winter. This is the most basic facility. Although the majong is small, it must be fully equipped with all the necessary equipment and customers can protect the cupboard.

When displaying display cabinets, high-end products are mainly of the same series. The first thing customers see is the high-end products. Low- and mid-price products are placed slightly lower. The highest part of the display bar can show your graduation. Certificates, photos, posters, certificates of honor. The products must be listed completely, so that people will have the desire to buy at a glance. The cosmetics should be placed uniformly, and some green and fashionable decorations should be placed. For example, a white lily can be placed next to the elegant and beautiful white box of Ruihen, which reflects the The elegance and nobility of this set of products also reflect the purity and safety of the products. In summer, you can put some cucumbers on the vines, which are green and green, showing an environmentally friendly and natural look.

The bed linens are all bed covers, sheets, and towels with the company's logo (ordered from Fourth Sister), reflecting professionalism. At least two sets, replaced once a week!

Share various printed leaflets for beauty projects in beauty salons, including green beauty products. Let every customer read the promotional materials in their free time before entering the treatment, and give the read promotional materials to the customer before leaving for Perfect Beauty. The beautician's verbal product recommendations leave an auditory impression on the customer, and the promotional materials the customer takes back visually deepen this impression. In addition, posters for relevant products of beauty salons should be hung (pasted) in conspicuous places in the beauty salon. Certificates of relevant product quality inspections, corporate honorary medals, etc. can build customers’ confidence in beauty, especially from national authoritative institutions. The issued certificate will play a big role in attracting customers and selling products. Relevant information can be downloaded and printed from the company's website - the R&D organization's webpage.

IV. Preparation of items in the store

Special products for product demonstration: cleansing cream, facial cleanser, water, milk, essence, cream, BB cream, oxygen mask, eyebrow razor , eyebrow clips, eyebrow scissors, saline, cotton wool, alcohol, plastic wrap, film guide bowl, mirror, cotton pads, etc.

5. Preparation of professional knowledge

This is the most important point in all preparations before opening! Without this item, there is nothing, and there is no way to make money. Whether the cleansing steps are rigorous and fluent to impress people, whether the massage techniques are comfortable and make people linger, whether the skin diagnosis is accurate, and you must not prescribe the wrong medicine, otherwise it will harm others and yourself, and you will be unable to deal with it. If you don't have the ability to practice as quickly as possible, it's useless to be impatient. Practice will make perfect.

6. Carefully plan to lay the foundation for good activities

Based on one to two months of trial operation, issue a large number of experience card items to allow acquaintances and friends to experience the product. The main focus is on selling goods, which is a process of raising fish and paving the way for valuable gifts for the event. If you want to do this project after experiencing eye fire therapy, the fee is 15 yuan per time. To experience the spa skin irrigation, the fee is 20 yuan per time. This will lay a good foundation for the gift of the event. Make referrals to customers during the trial operation and see the results. .

The grand opening will be held 2 months later. The theme is mainly festive. Posters with gifts and gifts will be posted 3 days in advance. Sales will not be sold before the time.

Predict the number of people coming to the store in advance, and call them one by one to make an appointment. On that day, we conducted pre-war mobilization, encouraged everyone who issued orders, expressed gratitude to the dealers who came, and reported on the situation of customers in the store. It was already determined how many customers would be present that day and what kind of situation they were. Personnel division of labor:

Order issuing staff (enthusiastic, confident), reception staff (store manager): familiar with customer situations, good transfer (demonstration staff), product demonstration staff (senior store managers, dealers) ), order pressing personnel (dealers with certain sales experience): they are familiar with the day's activity plan, are good at shaping the value of accessories, and have certain experience in placing orders.

Coordinate with language and personnel, introduce the situation, and achieve sales goals. Generally, in counties, there are not many customers in the morning and results are produced in the afternoon, while in towns and cities, there are more people in the morning and fewer people in the afternoon but there is a certain quality. Strive to maximize the distribution of products to customers. If the customer does not get an order from the dealer, if you are familiar with her, you must hold her and don't let her go. Pretend to plead with the dealer and ask for more items to be delivered to achieve the pressure. single purpose. Cooperate well, stay close to you at all times, understand the psychology and trends of customers, and be optimistic about the dealer's eyes.

7. Summary of activities

At the end of the day, summarize the situation of the day. Did I add a lot of new customers and the sales were not high? Still sales are high but customers are few. The gratifying thing is the number of customers. Before opening half a year, you must check the customers, not the money. Customers are extended wealth. If a customer has a demand for a certain product but does not purchase it, be sure to write it down and continue to provide follow-up introduction and service. Which customer is equipped with weekly care or not with daily care? We will give you a trial of the product and follow up on the results after use.

Beauty salon opening activity plan 3

Preparation

1. Determination of the date and period of the activity.

2. Form and purpose of opening activities: Gong and drum performances will be held in front of the beauty salon, singing and dancing performances will be combined with service consultation, product sales with prizes, and promotion of beauty salon business projects to enhance the overall image and popularity of the beauty salon. Attract new customers, stabilize old customers, and increase turnover.

3. Theme of the event: Grand opening ceremony with big rewards and song and dance performances.

IV. Reward method: divided into three rounds

1. The first round of lottery: 88 yuan card on site, everyone can participate in the lottery. The prizes are as follows: 10 people will draw a free Zhuhai Haiquan Wanyou’s final lottery ticket

②The prizes for the other 90 people are as follows: 300 yuan for care items, 200 yuan for care items, steel and porcelain home covers, jewelry boxes, shawls, stainless steel water cups, eyelash curlers or powder puffs.

2. In the second round of the lottery, free one-day tour to Zhuhai Haiquan Bay. All customers who received the lottery tickets will participate in the second round of lottery.

3. In the third round of lottery, free of charge for a one-day trip to South Korea. Customers who have won Korean tour lottery tickets will participate in the third round of lottery

5. Notification form: dispatching orders, notifying customers by phone

1. Dispatch orders 3 to 5 days in advance until the day of the event on site.

2. Call the boss 3 days in advance.

6. Determination of Gong and Drum Team, Dance Performers and Singers

1. Contact the Gong and Drum Team in advance.

2. Determination of dance performers: Consider inviting professional actors from vocational dance schools to perform aerobics, aerobics, disco and other upbeat dance music. 4~6 is considered good.

3. After confirming the singer, you can consider hiring a band. The band will have 1 to 2 singers.

4. The host is confirmed 5. The beauty salon staff prepares small performances (1~2, hand exercises, chorus, etc.)

7. The venue in front of the door is confirmed (one week ago)

8. Preparation of promotional materials

1. Arrange a colorful balloon arch in front of the door

2. Beauty salon banner: 88 yuan card for grand opening bonus

3. Preparation of leaflets: 1,000 copies

4. Preparation of store business cards

5. Preparation of vouchers

6. Consumption, rewards, Data registration

7. Product posters, product manuals, tables, etc.