1. 1 Introduction to E-commerce

1. 1. 1 What is e-commerce?

1. 1.2 characteristics and applications of e-commerce

1. 1.3 e-commerce forms

1. 1.4 development trend of e-commerce

1. 1.5 Analysis of Internet Employment Situation

1.2 Introduction to online retailing

1.2. 1 new commercial civilization

1.2.2 online merchants, online goods, online rules

1.2.3 Difference between online retailing and traditional retailing

1.2.4 Advantages of online retailing

Chapter II Preparation before Work

2. 1 working mentality and working state

2. 1. 1 Learning attitude and employment concept

2. 1.2 Post work and teamwork

2.2 Understand the online retail platform

2.2. 1 Taobao Home Page

2.2.2 My Taobao

2.2.3 TaoJianghu

Taogang

Alipay

2.2.6 Registration and Certification Process

2.3 Online Retail Platform Rules

2.3. Transaction Process of1Taobao

2.3.2 Taobao Registration Rules

2.3.3 Binding Rules for Alipay and Taobao Accounts

Commodity release rules

2.3.5 window recommendation rules

Store status rules

2.3.7 store name and other information rules of the store

2.3.8 Taobao user behavior management rules

2.3.9 Taobao Credit Rules

2.3. 10 Punishment Rules for Credit Speculation and Infringement of Intellectual Property Rights of Others

2.3. 1 1 aliwangwang usage rules

2.3. 12 community publishing rules

2.3. 13 rules for complaints and reports

2.3. 14 AliPay transaction dispute handling rules

Chapter III Daily Operation Management of Online Shop

3. 1 commodity information learning method

3. 1. 1 commodity specifications

3. 1.2 Commodity characteristics

3. Usage of1.3

3. 1.4 commodity maintenance and after-sales service

3.2 Commodity release

3.2. 1 Commodity Release Process

3.2.2 Commodity name

3.2.3 Product pictures

Description of goods

Other information

3.3 Store Settings

3.3. 1 Basic Settings

3.3.2 Infant management

3.3.3 Shop beautification

3.4 Online reception

3.4. 1 Reception Process and Frequently Asked Questions

3.4.2 Filing and handover of chat records

3.5 Daily management of online stores

3.5. 1 message management

3.5.2 Commodity management

3.5.3 Transaction Management

3.5.4 Evaluation management

Dispute management

customer management

3.6 Network Security Common Sense

3.6. 1 account security

3.6.2 Anti-fraud knowledge

3.6.3 Cheating ability

Chapter IV Application of Online Shopping Tools

4. 1 online communication tools

4. 1. 1 wangwang business card

4. 1.2 Personality signature

4. 1.3 Shortcut phrase

4. 1.4 contact information

4. 1.5 Want Want Group

4. 1.6 gadget

4. 1.7 online version

4.2 Online payment tools

4.2. 1 AliPay

online bank

4.2.3 Alipay Cartoon

4.2.4 Offline Payment

4.3 Store management tools

4.3. 1 Taobao Assistant

4.3.2 My Taobao

4.3.3 Fund Manager

4.4 In-store marketing tools

4.4. 1 Taobao Wangpu Promotion

4.4.2 Recommended positions of windows

4.4.3 Consumer Protection Plan

4.4.4 Shopping cart function

4.4.5 Supporting packaging tools

4.4.6 Full service.

Chapter V Commodity Shooting and Online Shop Beautifying

5. 1 Digital Camera Foundation

5. 1. 1 digital camera purchase

5. 1.2 picture resolution

5. 1.2 basic function operation

5.2 General shooting technology

Aperture and exposure

White balance function

Environment and lighting

Composition and framework

5.3 Shooting small commodities

5.3. 1 cargo placement

5.3.2 Shooting methods of different materials

5.3.3 Display of Macro Functions and Details

5.4 Shooting of large-scale clothing products

5.4. 1 Several display modes of clothing

5.4.2 Matching effect of props

5.4.3 Light distribution and light supplement

5.4.4 Shooting skills to show appearance

5.4.5 Photography skills to express texture and details

5.5 Image Processing Basis

Adjust color and brightness.

5.5.2 Adjust the picture clarity.

5.5.3 Adjust the image size

5.5.4 Add picture frame, text and watermark.

5.6 The use of online store templates

5.6. 1 Use html code.

5.6.2 Insert pictures and links

Add global icon

Chapter VI Promotion and Marketing of Online Stores

6. 1 information dissemination elements

6. 1. 1 Analyze audience demand

6. 1.2 Understanding communication principles

6.2 In-store Promotion and Marketing

6.2. 1 Three Elements of Commodity Release

6.2.2 Make full use of Wangpu function.

6.2.3 Publicity function of chat tool

6.2.4 Follow up customers with management tools.

6.2.5 VIP membership system and Taobao's value-added services

6.3 In-station promotion and marketing

6.3. 1 Taobao Regular Promotion Activities

6.3.2 Use of through train

6.3.3 Forum recommendation and event sponsorship

6.3.4 Friendship Link and Joint Promotion

6.3.5 Improve the influence in Jianghu gangs.

6.4 External Promotion and Marketing

6.4. 1 network promotion

6.4.2 Taoke Promotion

6.4.3 Blog Promotion

6.4.4 Forum Promotion

Chapter VII Logistics and Distribution

7. 1 warehouse management

7. 1. 1 Inspection of goods

7. 1.2 Write the article number

7. 1.3 warehousing registration

7.2 Packaging of Goods

7.2. 1 classified packaging

7.2.2 Isolation and shockproof

Packaging point

7.3 Logistics Distribution

7.3. 1 post office delivery

express

Delivery of goods

workflow

7.4 Recommended Logistics

Understand the recommended logistics

7.4.2 Online ordering.

7.4.3 Freight Calculator and Logistics Tracking

Chapter 8 Taobao Mall

8. 1 the difference between the mall and store C.

8. 1. 1 mall occupancy qualification

8. 1.2 store types in the mall

8. 1.3 mall service fee

8.2 Introduction of Merchant Platform

8.2. 1 Mall Home Page

8.2.2 Merchant Backstage

8.2.3 Merchant Payment

8.3 merchant platform rules

8.3. 1 Rules for Consumer Protection Services in Shopping Mall

8.3.2 The mall supports behavior management rules.

8.3.3 Rules for Virtual Merchants in Shopping Mall

8.3.4 Naming Rules for Sub-accounts of Mall Merchants

8.3.5 Rules of Sales Behavior of Mall Merchants

8.3.6 Rules for Merchants' Stores in Shopping Mall

8.3.7 Detailed Rules for Punishment of Commodity Violation in Mall

8.3.8 mall integral rules

8.3.9 Shopping Mall Invoice Rules

8.4 Mall Store Settings

8.4. 1 Shopping Mall Promotion in Shopping Mall Marketing

8.4.2 Decoration of shopping malls and shops

8.4.3 Statistical Analysis of Stores in Shopping Mall

8.4.4 Billing service for shopping malls and shops

8.5 Daily management of shopping malls

8.5. 1 Product Release Process of Mall

8.5.2 Commodity trading process in shopping malls

8.5.3 Shopping Mall Commodity Evaluation System