Westwood hopes to promote political issues such as environmental protection through her highly recognized brand. She put forward the slogan "Look at quality instead of quantity". Last year, she told the Observer for the second time that she would not expand her business, but would streamline her stores and categories. "I hope everyone can buy comfortably, choose first, and then continue. I believe that if people just wear beautiful clothes, it will definitely lead to changes in the environment. If a person walks out of the store wearing a new T-shirt made in a sweatshop, it is worse than a rich woman wearing a beautiful skirt. " She said, after the western Pacific. The ultimate goal of this month's activities is to protest against Shell's oil drilling in the Arctic. Westwood and others want to get 65,438+million support signatures through marketing. It is reported that Shell has a 75% oil leakage risk when drilling in the Arctic. Once this happens, the North Pole will be destroyed. So the photo will be placed in the major stations in Waterloo, because it is next to the Shell headquarters. "The status quo will kill us. People haven't realized how fast we are heading for possible extinction. " Westwood speaks when promoting marketing activities. "This is really closely related to our life and death. If we don't save the North Pole but forget it, human beings can't survive. " Now 7 million people have pledged to oppose Shell's Arctic plan.