At this time, Liu Fang was sitting in a nearby cafe, lost in thought. In less than a month, Liu Fang left Pearl City, her second hometown where she lived for twelve years, and settled in Rongcheng, a city that had no intersection with her past.
Rongcheng is not a remote city, but Liu Fang is indeed a guilty person.
The story began eleven years ago. In 2009, Liu Fang, a freshman, mistakenly embarked on the road of Internet entrepreneurship. At that time, e-commerce still belonged to the era of Taobao, Dangdang and Joyo. In that era when mobile payment was not popular, and even online payment was just budding, Liu Fang and her classmates started purchasing together. At that time, purchasing was not overseas purchasing, but helping the teachers and students of the school to buy any products on three websites, buy, send and sell them, so as to get the commission of the e-commerce platform and the errands for delivery to the dormitory. You can earn 600- 1000 yuan a month. This awareness of obtaining economic returns through service has given Liu Fang inspiration in starting a business.
Later, he successively set up the online shopping platform, fruit supermarket, fruit group purchase and other tentative projects in the school. It was not until May of 20 13 that Liu Fang began to register the first company in her life. Relying on Ali e-commerce ecology and Weibo WeChat mobile social ecology, he started the business of e-commerce operation and Weibo WeChat marketing. It seems that it doesn't take a long adaptation period from trying in school to really participating in market competition. 10 team, almost all of them are business posts, including Liu Fang herself, thus opening the entrepreneurial life of irregular army fighting. In less than a year, Liu Fang has accumulated more than 500,000 yuan. Probably because I always expected to be a "regular company" like Alibaba and Tencent, I was uneasy about starting a business on the platform, so I decided to be an independent brand.
20 15 years is the O2O era of the national internet. Platform-based Meituan, Didi, 58 Tongcheng, Ctrip, Beaver House and Huang Taiji participated in this wave of entrepreneurship. Liu Fang, like a stone thrown into the waves, splashed a little bit of waves and finally escaped fatal drowning in thousands of waves.
At the end of 2065438+2004, Liu Fang persuaded her uncle to invest 500,000 yuan with her accumulated 500,000 yuan, and established the company's first O2O light food brand. Self-developed internet platform, complete products, operation team, or considerable start-up funds, Liu Fang thought, only one step away from becoming a great company. In that era of hot money sticking to projects, it seems that the most important thing for entrepreneurs in the country is capital. Liu Fang's first brand project also received 20 million investment before and after VC. Then, I had a house, a car, a lover, and even the arrogant idea of retiring at the age of 40.
From mid-20 16 to mid-20 17, the whole country began to blow up the tax reform, but it seemed irrelevant. The bankruptcy tide of China startups and the cold winter tide of capital appeared one after another, and the whole internet entrepreneurial environment was jittery. When Liu Fang expanded her brand to nearly 20 stores, she began to experience tax crisis, capital flight and capital chain break. Then in the second half of 2065438+2007, it took six months to raise more than 6 million cash with assets and credit, ready to turn the tide and save the company. In the end, it only took half a year to run out of ammunition and food. On February 20 17, 17 issued an announcement, and the company and brand were shut down. At that time, there were more than 5 million debts left in the name, as well as irreparable dishonesty and disappointment.
We often hear the truth that as long as we work hard, there will be no regrets. In fact, when you go through an effort in your life and don't get a good result, you are tired, unwilling and regretful in the end. More importantly, you never know whether you need to wade through too much mud before reaching the bottom.
On April 20 18, Liu Fang went to Hainan alone, and his immortal wish was to restart the project of "orchard direct mail" through the transformation based on accumulating users. After a month of hard work, he brought back tens of thousands of pre-sale orders. Unexpectedly, on May 2, summoned by the executive board, nine labor lawsuits left by the company due to the suspension of wages and compensation for some employees have reached the implementation stage. 15 days without warning judicial custody in case of unsuccessful negotiation with the other party.
After coming out of the detention center, Liu Fang went home to tidy herself up. The first thing he did was to sort out the detention diary written on various pleated papers during his detention and post it on the company's official WeChat account. After experiencing some things, Liu Fang understood that the more a person is afraid of something, the more he should take the initiative to make it public. Although the lawyer has repeatedly told Liu Fang that this is a civil detention, not a criminal offence, it will not leave a file and will not affect her future life and career. But for Liu Fang, the fact that he used to be an entrepreneur and a prisoner has become an indelible gray spot on himself. If he wants to get rid of this gray area in his future career, he must take the initiative to disclose this experience. Not to gain sympathy, but to live a more transparent life for myself in the future.
For the next three months, my heart was calm and firm. Peace is because Liu Fang knows that she has crossed the deepest mud at this stage. What is certain is that as long as you work hard, you will be rewarded. 2065438+September 2008, with a debt of more than 5 million yuan, Liu Fang took 300,000 seed money, started new projects, restarted the road of entrepreneurship, and began to engage in offline social and local humanities, serving circle users and entity businesses.
The bottom rebound is real, but if you want to get out of the mire, there will be resistance and fetters. It took more than a year as planned, and Liu Fang took a small team to polish the project and test the water market. Crawling all the way, just to accumulate thick hair. Then, in 2020, a global disaster broke out-the COVID-19 epidemic. It is deeply influenced by it, from home and abroad to the streets and lanes. For an entrepreneur who tried hard to return to his capital during the low period, Liu Fang lost 6 million angel rounds of funds this time.
Liu Fang often comforted herself by saying, "What happened to him is what this life is destined to experience."
Probably because people who have experienced the darkest moments will become good at finding light in the dark and find opportunities for growth under difficult circumstances. This time, the whole country has experienced the life of grounding gas during the epidemic prevention period without exception. The helplessness and helplessness of grounding gas further shows that people can't live without offline life and fireworks. And this is exactly what Liu Fang's current project is doing. However, after experiencing the impact of an epidemic, the market volume and physical vitality of Pearl City are not enough to support the development of the project in the short term.
So he decided to leave.
We may not be able to empathize with what an entrepreneur said and leave. It is necessary to leave the business relationship that I have accumulated for more than ten years and disconnect the emotional relationship that I have lived for more than ten years. Leaving relatives, friends and partners ... Liu Fang thought that this was just a routine test.
"I have already left and will come back."
Liu Fang left her final signature in the circle of friends.
Liu Fang knows in her heart,
If he leaves, he can be reborn, and he must be firm;
If you can stand it, you can be saved. In this self-exile,
You should relax.