Do you know how to create a circle of friends?

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When doing anything, two key points must be clear:

1. Why do you want to do this;

2. What is the purpose of doing this?

Why create a circle of friends? If you feel that building a circle of friends is not important, you will not pay attention to it, you will not invest energy at all, and you will not think about and learn how to do it well. The reality is that many people still do not realize the importance of friends.

The most important thinking of social e-commerce is: social e-commerce uses individuals to bring goods, and people are more important than goods.

The second important thought in social e-commerce is: you must create your own private domain traffic pool. (Own fan pool)

After clarifying these two ideas, what we need to do is: on the one hand, we need to attract more fans into the circle of friends. On the other hand, we need to create personal IP and establish a personal brand.

What is the purpose of creating a circle of friends? As someone who does business on WeChat, of course the purpose is to sell things.

Specifically speaking, how to create a circle of friends to sell goods? There are three main points:

For a good circle of friends, just by looking at its circle of friends, you can know what it does? What profession is it and what business is it? Some people’s Moments can’t be figured out what they do even after looking at their Moments for a long time. This is a failure in positioning.

So the first point is: the circle of friends needs personal positioning and content positioning.

Personal nickname, personal avatar, cover image of the circle of friends, and personal signature must all reflect this positioning. At the same time, the content posted in Moments should also be related to this positioning. For example, if you are engaged in weight loss, you must share more knowledge about weight loss, weight loss-related content and customer experience sharing.

Others will know at a glance that you are involved in weight loss products.

However, it is not enough to share knowledge in the circle of friends. It must also reflect your professionalism and build your personal brand.

The second point: the circle of friends should emphasize and highlight the personal personality. To build your personal professionalism and credibility, you want everyone to like you and understand your personality. You need to make yourself recognized, accepted and liked by everyone, so you need to interact with everyone frequently in the circle of friends. In addition to posting content related to your personal positioning, you should also post more content related to life to reflect your style. For example, you often study, participate in some activities, and take photos with famous people. A more life-like and real person.

For example, others discover through training that you are a person who loves learning, or a person who loves fitness, and you also have a bad temper, etc.

You must understand that people can only be attracted to others.

The third point: You must continue to post to Moments, and you must set a limit on how many pieces of content you can post every day, every day without interruption. Continuous output, continuous interaction.

Depending on everyone’s active time, the Moments can share 6-10 items per day.

One-third, content that valuable fans are interested in. One third, personal life, show off yourself. ;One third: sales information.

Finally, I would like to share a personal insight: Moments is not the best place to sell goods, but Moments is the best place to build a personality. You can sell goods through private chat or WeChat group. Especially in WeChat group, you can complete transactions in batches, which is more efficient.

People like amateurs, but you also have a professional ability and a unique personality, quality, spirit and philosophy that ordinary people do not have. And as a seller, you can help others professionally. You definitely know more than your fans. Otherwise, how can we serve others?

Personal branding must achieve two purposes:

1. People recognize your expertise,

2. People like you as a person. In this way, people can bring goods easily.

You may find that some people in your circle of friends are doing this now and selling that now, which is very unprofessional. What’s worse is that each thing they make is less reliable than the last.

Personal positioning becomes increasingly blurred, and my trust is slowly consumed. Then I couldn’t play anymore and died.

There must be a lot of people like this in your circle of friends. If you do it blindly, you won’t be able to believe her.

Brand is the result of long-term accumulation. If you persist in doing something for a long time, you can accumulate brand equity. The same goes for personal branding.

I also discovered the fact that, especially among traditional businessmen, why many people cannot do well in online marketing is because they do not know how to interact, socialize, be altruistic, and flirt with each other. Just be willing to be a bystander. Such people will definitely not be able to do business well on the Internet. It’s not that this person is bad, it’s that there is something wrong with his thinking. If your thinking does not change, it will turn in one place, but if your thinking changes, the world will become wider. Thinking patterns determine a person's behavior patterns.