1, different market positioning
Maotai Golf (Master) is a custom-made wine and a special brand for golf lovers and high-end business people. This wine combines the culture of soy sauce and golf and has special significance. Tian Fei Moutai is positioned as a high-end liquor market with a wider scope.
2. Different sales channels
Maotai Golf (Master) has a narrow sales channel, only for golf courses and private clubs. , a bit similar to membership sales, basically invisible in the market; Tian Fei Moutai has a wide range of sales channels, which can be seen by all major e-commerce platforms.
3, the outer packaging is different
The outer packaging of Maotai Golf (Master) adopts all-gold packaging carton with four characters of "Golf Wine" printed on it. In order to increase the recognition, a special brand logo is specially designed, which is very unique. The bottle is modeled after golf, especially the bottle cap, like a golf ball. Tian Fei has always been a classic package, with a gold and white mosaic box and a white porcelain bottle with Tian Fei's icon printed on it.
Product characteristics
The color of the wine is light yellow and transparent, and the sauce, burnt and burnt flavors are harmonious. The taste is delicate and elegant, and the empty cup remains fragrant for a long time.
1, main color: hops are large, attached to the cup wall in strings, and slowly disappear. Pale yellow and pure color, thick hanging cup, lasting fragrance.
2. Smell: slightly sour, with strong sauce flavor, delicate, mellow, full, lasting and odorless.
3. Taste (fine cloth on the tip of the tongue): the sauce is outstanding, the wine is mellow, elegant and delicate, clean and long.
4, drink (a little big drink, pay attention to style experience and feelings): mountain soul, soul-stirring, mellow and sweet taste, full and round wine, rich and lasting wine, long feeling.