It's not just individual shops that set up shop on Taobao, but now more and more enterprises are joining in. For enterprises, if they open a shop, they may need more content. So how does Taobao open a store and what processes are needed?

Shop opening process:

Industrial and commercial registration registration

To register and apply for Taobao Enterprise Store, you must first go to industrial and commercial registration and apply for a business license.

The bank opened a company account.

To register Taobao stores, you need to bind Alipay enterprise accounts, and Alipay enterprise accounts need to bind bank enterprise accounts.

3. Apply for an Alipay corporate account.

4. The seller center chooses enterprises to open stores.

After preparing to open a Taobao enterprise store, you can enter the seller center to apply for opening a store, choose an enterprise to open a store, then carry out Alipay enterprise certification, fill in industrial and commercial registration information, and sign relevant agreements, thus successfully creating a Taobao enterprise store.

What should Taobao enterprises pay attention to when opening a shop?

1. The business license is "multiple certificates in one". Now it is a new business license, which has realized the "integration of multiple certificates". Without tax registration certificate and organization code certificate, the seller only needs to upload a new business license when uploading.

2. Pay for the public. Many sellers don't know that they have to pay WeChat official account to apply for Taobao Enterprise Store, so when they apply, they enter personal Alipay but find that they can't apply, and then apply for public Alipay account. Sellers must apply for bank account and Alipay account before applying for Taobao Enterprise Store, so as to avoid unnecessary troubles.

If an enterprise wants to open a shop on Taobao, it can do a good job in Taobao's shop opening process and precautions according to the above methods. When doing shop business, you can give full play to the better trust of enterprises in the hearts of customers, so that individuals will be easier to operate in the future.

Related Q&A: How to register Taobao? 1.

First, open the Taobao homepage, find the words Free Registration at the top of the Taobao homepage, and click Free Registration.

2.

Second, in the interface that appears, there is a row of red words to switch to enterprise account registration. Click to switch to enterprise account registration.

3.

Third, fill in the correct email information and verify it, and then click Next.

4.

Fourth, a verification message will be sent to the mailbox at this time, and we will log in to the mailbox to activate.

5.

Fifth, after activation, set the password and member name of Taobao account according to the prompt, especially don't fill in the wrong company name.

6.

Sixth, a verification message will be sent to the bound mobile phone number, and you can fill in the corresponding position after receiving it, so that the Taobao account will be registered.

Related question and answer: How about Taobao Enterprise Store? This store is an enterprise store, and now it is about 15 per day, with daily sales of more than 2,000 yuan. If you work alone, the shop is very light. The main source of traffic is natural search traffic, but there have also been disputes and refunds. We bought all the goods ourselves, but we didn't take pictures on purpose. They are all guided from Korean websites and then simply processed by themselves.

1. The main problems existing in the store at present

(1) Store product layout

The Korean version of men's wear is aimed at young people aged 20-30, so it is king to keep up with the trend with the change of seasons. Most of the goods in this shop are cashmere coats, windbreakers and so on. Summer clothes are the best sellers now. What will search engines think of your store or these goods? He will definitely promote the best-selling models of the season and the models that best meet the market demand. Most stores are still these goods, which will affect the judgment of search engines on store labels. Besides, he will think you are not new enough.

(2) The overall quality score of the store.

Why should I pay attention to enterprise stores here? Judging from Taobao's constant strategic guidance and rule adjustment, the crowds faced by Taobao and Tmall are also constantly "drawing a clear line". Ali's positioning of Taobao is "playing" and "small but beautiful". Remember: small and beautiful refers to shops with characteristics and tonality, not products with characteristics. There is no shortage of distinctive products on Taobao, so there may be such a trend in the future: your products are no longer an advantage, but your store is the real advantage.

So where do the characteristics of the store come from? The most important thing is to improve the overall quality score of the store. There are different opinions on why Taobao should launch enterprise stores, what to say, what taxes to collect, etc. But I think you must pay attention to one thing: if you want Taobao to break away from the image positioning of "cottage platform" and truly make Taobao an interesting shopping platform that consumers are willing to come, they are still more willing to trust an institution than a person.

Of course, don't worry, no matter what, Taobao will not give up individual entrepreneurs, which is the basis for them to get up, at least not for a short time. Just like why there was Taobao Mall (Tmall) at that time, because Taobao wanted to provide better services to consumers, and it was obviously easier for a company to achieve this goal than one person. This is also the reason why I always believe that enterprise stores will get more support.

In terms of being small and beautiful, enterprise stores have an advantage over one person in theory. You should see that many Tmall merchants have opened enterprise stores, and even some merchants have begun to seriously consider the distinction between enterprise stores and Tmall products.

However, the advantages of this enterprise store, at least, have not been brought into play, resulting in a decline in the overall quality score of the store. For example, the overall art design, especially amateur, should not be the strength of enterprise stores at all; The product layout is messy. Although some products sell well, there is no clear plan. What should we promote, shirts? Pants? Or something else; There are serious problems in the sales rate of shops, and the sales rate is very low; There is no clear replacement plan, when and what kind of baby to replace.

(3) the positioning of the store.

The shopkeeper played 100% Korean original, but in the description of its detail page, there was no prominent selling point, and the design of the detail page was messy, resulting in low conversion rate.

(4) There is no associated sales and no old customer marketing.

Why is this question important? You have to see the fact that Taobao's current traffic has reached the bottleneck. Judging from all the measures taken in the last year or two, Taobao has a strong sense of crisis. For example, why should we vigorously develop rural Taobao? Not only because I want to further expand the e-commerce market. Do you really think that farmers can sell local products by opening stores on Taobao? Mainly to prevent rural people from shopping on Taobao. In addition, why focus on online celebrities and content marketing this year?

Because Taobao wants the shopkeeper to solve the traffic problem himself, instead of waiting for the search engine to deliver it to you, I hope you create your own food, instead of waiting for the delivery of food. Alliance sales can increase customer unit price, and old customer marketing can reuse traffic, which can solve the traffic bottleneck problem of Taobao to some extent. Aren't you going to do it? Then wait to be eliminated!

2. Relevant suggestions of shopping malls

(1) Rearrange the products in the store.

As for those cashmere coats, let's take them off the shelves first. Now they will definitely not be promoted. Now the focus must be on making summer styles. I have the advantage of supply, I have a physical store, I choose the best-selling style in the season and arrange new styles. There must be a plan to go to a new school, and it is best to go to a new school continuously and steadily. Here are some suggestions:

Look at your description of the buying crowd. In the business people-crowd portrait-buyer crowd portrait, check and see what is the current main crowd portrait of your store, gender, age, consumption level and professional status, which are the four main concerns. Then, when the new products are put on the shelves, the selection of portraits will be close to this crowd. Don't guess for yourself, just look at the data.

Select keywords for key optimization. In the enterprise store, the business personnel select 3-5 key optimized keywords for each title. Pay attention to a detail here, that is, you can match these keywords with the portrait of the search crowd to see if they match your store label (portrait of the buyer crowd). The higher the matching degree, the more new product flow support can be obtained.

Change a new frequency. Start with 10 baby, and then it is best to have two or three babies every week, fix the time and occupy the position in advance. When the competition for summer clothes is fierce, the weight of the time to take off the shelves will increase, and a good position will be obtained, which can give you a better competitive environment.

(2) About the design logic of detailed pages

At present, the main pictures are from official website, South Korea, and are uploaded directly after simple processing. My suggestion here is: make it like a corporate store, even if you still use the pictures of the official Korean website. At the very least, the details page should have a reasonable logical structure.

The design of the detail page should have a prominent theme. At this point, the defects of this store are still relatively large. Korean men's wear, that is nothing more than two points: fashion and quality. However, fashion and quality are highlighted, and the design style and displayed pictures of the details page are different. Here are some suggestions:

If you want to highlight quality, the positioning of the crowd may need to be changed, and it may not be appropriate to be around 20 years old, because these people are more concerned about whether the style is fashionable.

Separation design of wireless terminal detail page. The length of 6-8 screens on the wireless terminal is very important, so it must attract the attention of consumers. There can be some words on the picture, and the words should be arranged on the left side of the picture as far as possible (because the habit of most people holding mobile phones makes you arrange the words on the right side, which may be blocked). The main picture of the wireless terminal should highlight the selling point.

If you have the strength, you'd better take your own photos and make a detailed page.

(3) Do a good job in marketing old customers and realize zero sales of new products as soon as possible.

In theory, an order of about 15 a day can accumulate about 15 old customers every day, and one month is 450, so never say that there are few customers, and you can't do old customer marketing, but you just want to do it. The biggest role of old customers is to help you achieve zero sales of new products. After your product is new, through the preferential treatment for old customers, let old customers help break the zero, on the one hand, the repurchase rate is improved, on the other hand, the new product is also guaranteed.

(4) See if it is possible to build an online celebrity.

Here is the train of thought, which depends on execution and talent. Male online celebrities can be women or men. Because you have your own products, you have obvious advantages in collocation. If it is a female online celebrity, it is to match clothes for her boyfriend and husband; If you are a male online celebrity, it is to match your own clothes.

My suggestion is that female network celebrities are easy to handle. Good aesthetics, looks don't matter, because you don't have to come out, choose a man, don't look too like a star, and match clothes. You can use this on the details page. Two advantages can be quickly realized:

Affiliates can do it.

Quickly accumulate a group of people, these people are your fans, needless to say, how powerful the fans are!