Thailand’s advertising always surprises us. “You can shine” is an inspirational commercial for Pantene. I believe many people who have seen it will be moved by it. Accompanied by the beautiful canon song, let us play it this time. Slow down and appreciate step by step how it is so moving.

Canon (click me to listen)

This film tells the story of a deaf girl realizing her musical dream. The video lasts about 4 minutes. In the first 30 seconds, the background of the story and the protagonist are explained. Characters and her dreams, the middle 2 minutes explain the twists and turns and growth of the girl learning to play the piano. At about 2:40 minutes, the climax of the story is ushered in, the girl performs an amazing song. At the end of the last few seconds of the video, the advertising slogan "You can shine" is printed.

Now we combine the story 3P workflow to do a brief analysis.

? In one sentence: You can shine.

? Keywords: Dream (dream for music), tenacity (not giving in in the face of setbacks), love (love and encouragement from music-enlightening artists).

? Uniqueness: the girl is deaf-mute;

? Desire: to have musical dreams;

? Complexity: physical defects and the impact of classmates stop.

? Hook (suspense): It opens with a little girl watching an artist play Canon on the violin. The sound of the violin is sweet, and then the sound of a car and a quarrel break the harmony. We learn that the reason for the quarrel is the deaf man. A girl wants to learn the violin, but her classmates are teasing her for daydreaming and hating her for wasting everyone's time. We can't help but wonder, can her musical dream come true?

? Ask: The girl’s dream is to learn the violin, but physical reasons make it very difficult for her to learn the violin. Faced with the incomprehension and belittlement of others, will she give up?

? Acceptance: The girl found the artist when she was a child. After communicating with the artist, the little girl accepted her differences and determined her path of learning piano.

? Hurdle (Zigzag):

o UP: The girl gradually recognized in her heart that her piano was getting better and better. She looked at the poster of the music competition, which will It is the place where her dreams come true.

o Down: Seeing the girl’s growth, the classmates who had ridiculed her at first became jealous. Not only did they deliberately knock off the girl’s dinner plate, they even called a group of gangsters to smash the girl’s beloved violin. Beat up the artist.

o UP: The girl was not knocked down. She stuck the piano in place with tape and stood firmly on the stage.

? Answer (Climax): The girl pulls the canon that inspired her dream when she was a child. The scene not only shows the girl’s confident posture, but also intersperses the frustrations and happiness on her previous journey to learn piano. This performance is the girl’s savings. The release of the power of long-awaited dreams, the canon song is finally presented in its entirety in this film. The girl's performance is breathtaking, and the moving music won bursts of applause from the audience. The girl emerges from her cocoon and becomes a butterfly, and her dream comes true.

? Jab (End): At the end, Pantene’s inspirational slogan “You can shine.” is printed. It is a double entendre. It not only highlights the theme, but also believes in yourself and works hard for your dreams. It will eventually illuminate reality. It is suggested that with Pantene shampoo, your hair will shine like with special effects.

After careful appreciation, we will find that it is the layers of preparation for the girl’s tortuous process of realizing her dream that make the climax of the canon so exciting. The more setbacks the girl has, the more we look forward to her success. Dreams can come true soon. The girl’s persistence and belief allowed her dream to illuminate the reality. Although this is the plot of the advertisement, I believe that in real life, the belief “You can shine.” will really illuminate our lives,** *Mian.

This article is a milestone project of the Half-Level Private School