No matter what business or product you are doing, traffic is the most critical. The self-media, which is developing rapidly and has huge traffic, is a good helper for us to promote and attract traffic. 1. Creating a self-media account 1. When registering a name, you can use your own promotion field, target user group, or product brand as the account nickname to deepen the user's memory. 2. Avatars Generally speaking, avatars are not allowed to have promotional watermarks or QR code images, but you can use the brand’s logo, or you can use graphics software to design a brand name image. It is also possible to further deepen the user experience. impression. For more useful tips, please search and download Xiaozhu Navigation on Baidu or major app stores. 3. The personalized signature introduction should be filled out clearly, clearly telling users what you do, what field you operate in, and what you can provide users to attract users to follow the account. 4. Platform derivatives As for Toutiao accounts, you can make good use of "Micro Toutiao" and "Wukong Q&A". "Micro Toutiao" is similar to circle of friends marketing. You can set relevant characters for yourself to attract users' attention. "Wukong Questions and Answers" is a Q&A platform with large traffic, stronger interactivity, and easier to operate than articles. If used well, the traffic drainage effect will be better than soft articles, and the traffic will come in faster. 5. Content The most important thing to pay attention to in self-media is content. When promoting, you should pay attention to the correlation between content and promotion information. When promoting mobile phones, write digital-related content, and when promoting facial masks, write about beauty-related content. A strong correlation between promotion information and content will reduce the risk. The user's sense of fragmentation makes it easier for users to accept promotional information. For more useful tips, please search and download Xiaozhu Navigation on Baidu or major app stores. 6. Promotional information location In addition, you also need to pay attention to the location of promotional information. Try to place it in the middle and later sections of the article, which will reduce users’ resentment. The most important thing is of course the quality of the content. To improve the readability of the content and provide users with truly valuable information, this will enhance users’ trust. Article materials and topic selection are also crucial. Self-media communication and learning, welcome to discuss the latest methods together. 2. Self-media promotion and drainage methods 1. Articles to attract fans. Using articles to attract fans and obtain traffic is divided into two parts. (1) The first type of valuable value-sharing articles can be described in one word as “turning the intangible into the tangible”, quietly attracting fans for yourself, or bringing traffic, or brand exposure. Let me tell you in this statement that I am just sharing practical knowledge and sharing my many years of experience with you, in order to warn you and hope that people in the future will avoid making detours. In fact, after reading the entire article, you will see that it is indeed a piece of dry information shared, not a "soft article to sell goods, and then trick me into paying or something like that". Your audience or readers will feel that you This article greatly helped him or inspired his thinking. In fact, I personally highly recommend articles that attract fans and share non-routine articles that "turn the invisible into the tangible". This applies no matter if you write a diary. Why? Others prefer to spread and share. The rise of self-media is precisely due to the fact that many platforms have given certain traffic recommendations to articles, because platforms also need to continuously output high-quality articles. This is also the era of the economy that attracts eyeballs. Sharing articles of value will certainly help improve the quality of the article. (2) Attractive soft articles. The attractive soft articles here need to have a "hook". After all, you are using the article to attract fans. The hooks are divided into two types: "hard hook" and "soft hook". Hard hook, this soft article pulls you over. I just want to attract you to pay attention to me, add me as a friend (QQ/WeChat), and then use it to sell goods, collect memberships and other channels to monetize. This type of soft article is relatively straightforward. But it is also commonly used. You may say, after all, I don’t have any other good tricks to attract fans. Finally, let’s get straight to the point: “Add me as a friend and get someone’s information worth millions,” “Add me and get a Douyin porting software,” “Share money-making secrets, etc.” These types of things are still a bit attractive to novices, but veteran drivers already know It’s a routine. Soft hook. The hook in this soft article is looming. When it comes to the key points, it goes over it in one stroke. After reading the entire article, I turned over and read this important point a few more times, but I still can’t understand it. Or maybe you Really follow the article, but without this key point, you won't be able to figure out the steps inside, and there will be no way to continue. At this time, the key point came. One-third of the people chose to give up, thinking that what he said was useless, and two-thirds of the people chose to try their best to find the contact information of the person who published the soft article. So the soft article attracts fans, and at least 2/3 of the fan base is captured by you! This can also be regarded as a relatively clever "blank space" method in the soft article to attract fans. So, how to write a good self-media promotion article? The first tip: Learn to find the needs of users before writing an article. How can we find the issues and needs that users care about? We can find them through the drop-down box of the search engine or related searches. On the other hand, we can find them through the needs of 5118. Find the map. This can greatly reduce the time we spend looking for user needs. For example, if you are a maternal and infant user, your product is milk powder. We can enter our keyword "milk powder" in the drop-down box, related search and 5118 map respectively, and we can find which words have the highest search volume among ordinary users, that is, which words have the highest attention. Comprehensive keywords from three places are selected to select the top core words, and then the top core words are used through question and answer platforms (such as Zhihu) to find user needs in a more detailed manner.

The second tip: Learn to create an eye-catching title. The title always comes first. A good title can attract readers to click to read your article. Only by reading your article can you better understand your product. In order to achieve the effect of attracting traffic, we can try to use some more attractive words in the title, such as: shock, reveal, latest, miracle or some numbers (monthly income of over 10,000, understand in three minutes), etc. If you want to make a good title, generally when we read the news, we will know that the title can only be presented in two forms, one is a question and the other is an exclamation, that is to say, question mark and exclamation mark. If you do these things well, your title will be a hit. standards. The third skill, content and product benefits: With a good article, readers can read it from beginning to end without getting bored. However, if your content is messy and readers click in and exit, this amount of reading will be wasted. Therefore, The content of the article must be of high quality. If you make souvenirs, you should try your best to tell the difference and advantages between your product and ordinary products, so that readers can understand this product as much as possible, coordinate pictures and texts, and make your product as popular as possible Get exposure, thereby attracting readers to pay attention to you, communicate with you, and have the desire to buy. The fourth tip: Insert keywords appropriately in the title and text. Let’s take the word for milk powder just now. For example, “Top Ten Infant Milk Powders.” Our title is the top ten infant milk powders in 2020. These models It was shortlisted! Then we have to implant the word "top ten baby milk powder" in the title, and it also needs to appear 2-3 times in the article to let the machine understand which keyword content you are mainly writing about, because now most people use Search to find information, and keywords are particularly important. The fifth tip is to ask for likes and attention. If you are doing promotion and attracting traffic, you must let readers know at the end how to communicate with you and how to get more fans and readings. We all know that only when the article becomes popular can we get more readers. The more readings, the more readers will see it, and the more customers you will have. Therefore, in the end, we must make customers pay attention to you and like you as much as possible, so that your articles can become popular. Faster and get more platform recommendations. The sixth tip: After writing the article, distribute it through multiple channels. It does not mean that after we finish writing an article and send it to one platform, it will be fine. If we want what we write to have more exposure, we have to distribute it on multiple platforms. . For example, the 8 must-do self-media channels for newcomers I mentioned earlier, as well as some vertical communities or forums related to your own products, must be distributed to attract more people to see your content. The seventh skill: Learn to analyze data and respond to users in a timely manner. After we publish an article, we should always check the reading volume of which platform and whether users have interacted with it. For platforms with large reading volume, we will invest more time in operating them in the future. Platforms with few readers can spend a small amount of time on operating them, and gradually shift their focus to platforms with good data through relevant data. At the same time, if there is user interaction, we must interact with users in a timely manner, such as replying to comments or private messages, so that users feel that you are a real person who is easy to contact, thereby gaining the trust of more users. 2. Video fans (1) Popular short videos attract fans. This year’s most popular short videos Douyin, Weishi, last year’s volcano short video, etc. are all important traffic gathering places. There are many people singing, and even more watching beautiful girls singing. Not a few. In their free time, most people either browse text or watch videos, and they are easily influenced by videos. The two points of using short videos to attract fans are concentration and proficiency. If you focus on one or two video platforms to gain traffic, it is best to create original short videos that are highly vertical in the field and have shining points. Half of the video content comes from satisfying people's needs, in other words, bringing something to others. Those who attract fans mostly take advantage of human nature, or provide solutions, and ultimately divert traffic to personal WeChat. (2) Batch layout of massive short videos. This packaging is actually the so-called batch account creation. This relatively emphasizes "quantity over quality". We also know the importance of the "10,000-hour rule". Short videos are deployed in batches, and profits are generally realized through advertising sharing on multi-account platforms. Of course, there are also people who want to create accounts in batches to attract fans, but they are definitely not as good at attracting fans as above by focusing on one popular field. Common form: clipping. portage. Constantly editing, moving and uploading.