wechat marketing is a new online marketing method. It is a kind of enterprise or individual marketing mode in the era of network economy.
characteristics of wechat marketing:
wechat marketing has benefited many enterprises and individuals, and its development prospect is also worth looking forward to. What are its characteristics?
1. Point-to-point precision marketing: WeChat has a huge user base. With the advantages of mobile terminals, natural social networking and location positioning, every message can be pushed, which can give everyone a chance to receive this message, and then help businesses achieve point-to-point precision marketing.
second, flexible and diverse floating bottles: users can post voice or words and then throw them into the sea, and if other users "catch" them, they can start a conversation.
1. Location signature: Merchants can use the free advertising space of "user signature file" to promote themselves, and nearby WeChat users can see the information of the merchants.
2. QR code: users can add friends and pay attention to corporate accounts by scanning and identifying the identity of QR code; Enterprises can set the QR code of their own brands, attract users' attention with discounts and concessions, and develop the marketing model of O2O.
3. open platform: through the wechat open platform, application developers can access third-party applications, and the application LOGO can be put in the wechat attachment column, so that users can conveniently call third-party applications to select and share content in a conversation.
4. Public platform: On the WeChat public platform, everyone can use a QQ number to create their own WeChat public account, and realize all-round communication and interaction with words, pictures and voices of specific groups on the WeChat platform.
third, the opportunity of strong relationship. The point-to-point product form of WeChat is destined to develop ordinary relationships into strong relationships through interaction, thus generating greater value. Establish contact with users through interaction, which means chatting, answering doubts, telling stories and even "selling cute", and let enterprises and consumers form a friend relationship in all forms. You won't trust strangers, but you will trust your "friends".
The purpose of doing a good job of WeChat interactive marketing is to retain users, increase users' trust in us, promote users' continuous consumption, and let users introduce new users to us to realize viral marketing. To do this well, we need the concerted efforts of customer service and salesmen, and we need to understand users' psychology and sales-oriented perspective.