Linkedin’s value to users is mainly three-tiered. The first layer is identity, which is your identity. The main product of this layer is profile. This is the most important and basic function for users, such as showing your own experience, reviews written by others, your contact information, etc. The second level is insights, which can be called intelligence or expert information. These include things happening in your network, relevant news in your industry, experiences shared by successful people you admire, etc. The third level is everything else, all-inclusive. This can be information about various companies, job opportunities, anyone’s resume, and more.

Speaking of effective utilization, let’s discuss the methods of utilization according to these three levels of value.

Identity

Using the value this layer gives is to improve your resume. Here are a few not-so-obvious methods:

Short links. By default, the public *** link of everyone's profile is very long. But with certain settings, you can get a shorter and better-looking version. For example, my resume address is Zhongjie Wu. The specific method is to enter the profile editing mode, then find the public *** link, and click edit on the right

The display order of different areas. There are many different types of areas in the profile, such as work experience, education history, medals and certificates, etc. Different people and situations should use different orders. If you are a college student, you may not have much internship experience. At this time, you should put the project section above the school. If you are looking for a job and have a strong interest, you should put summary at the top and write a precise description such as "I'm a software engineer interested in Machine Learning in small to medium companies in the Bay Area" .

Photos. It is best to find a professional photographer to take a photo. If you don't have a professional photo, you can find a more formal photo. But it’s best not to put ID photos, because they are usually ugly.

Multimedia information display. Some areas support the display of multimedia information. For example, you can put a link to your slides on Slideshare, or a paper or the like. This way everyone can click on the content and it will have a deeper impact on you.

Recommendations. If your work experience can be recognized by colleagues or superiors, it will make your resume very outstanding. Therefore, after you finish writing your experience, you can find relevant colleagues and leaders to write you letters of recommendation. It is recommended that you do not directly send him a recommendation letter or invitation. Instead, you take the initiative to recommend the other person and express your hope that he will also write some comments for you.

Insights

The value here is mainly in terms of interpersonal relationships and industry information.

Import contacts. Linkedin has a function that allows you to import email contacts. Linkedin's function of importing contacts has been criticized a lot in the past, mainly because of poor design, which led to users being misled and sending spam emails. After many revisions, it should be very clear now. There are two steps for importing contacts: establishing links with people who are already on LinkedIn and inviting friends who are not yet on LinkedIn to join LinkedIn. After importing contacts, people who have not joined Linkedin before will get a prompt after registering with Linkedin

"People you may know" (People you may know), this is Linkedin using some algorithms to guess who you are. People you may know will be updated every day. Of course, if you really don’t know someone, don’t add them randomly.

Paid service. When you have needs for advanced talent search, sending inmails to people you don’t know, and checking who has viewed your resume, you can consider using a subscription service. Any contact and opportunity may bring you an important turning point in your career.

Industry News and Influencer. When your profile is relatively complete, LinkedIn will use machine learning methods to recommend some relevant headlines to you. The top section of your news updates are the news recommendations. The more detailed your personal information is and the more times you click on the news you are interested in, the more these news notifications will suit your taste. This is somewhat similar to Douban Radio. Influencer contains many posts from industry leaders, which are worth learning from. You can follow some industry leaders that interest you.