First of all, for us basketball fans, the biggest reason to buy a pair of Nike shoes is because Nike shoes have the endorsement of our beloved NBA stars. Nike's Air Jordan series has long been a classic, with 22 models, including mixed shoes and team models. Now the endorsement shoes of the new King lebron james have appeared in the fifth paragraph; Kobe, the idol of countless people, also has a third pair of signature shoes. All this prompted us to buy Nike shoes, and we imagined ourselves flying on the court like stars.
Just mentioned Jordan shoes, you can't help but mention Nike's shrewdness, because Jordan series is a long-term series, from Jordan 1 to Jordan 22, almost every pair has become a classic. In order to attract consumers, Nike has specially made a lot of mixed styles, some of which combine the classics of several pairs of shoes, and some integrate the advantages of two adjacent generations of shoes into a ".5" series. This has also become the exclusive shoe type of Anthony, the successor of Air Jordan series. These mixed shoes are as attractive to consumers as genuine shoes, even more so.
Similarly, JORDAN shoes can be crossed with JORDAN shoes, and different series of shoes can also be mixed with each other. Jordan 12 and Nike's classic Air Force 1 will be listed soon, and the market will definitely be good. Dunk+stadium+free limited edition, but we are beyond our power.
Jordan shoes are classic, but it is impossible for 22 pairs to be sold on shelves at the same time. This is unrealistic, and so are other shoes. There are always times when they are out of breath. NIKE cleverly adopted the method of re-engraving, taking out those classics to reproduce and adding more color schemes. Similarly, the price is much more expensive than the first year's shoes.
Another way for Nike to attract customers is to issue a limited edition. Imagine that you have only 1000 pairs of shoes in the world. How excited would you be? Nike will also release some special editions of sports shoes in cities or countries, commemorative editions of some major events, or two pairs of classic shoes packaged for sale, which are of infinite charm to customers. Snake people who like to collect sports shoes also help Nike's publicity.
Nike's second signature shoes for its star player Kobe Bryant are divided into three categories, one is the ultimate strength LITE, which meets the different needs of Kobe Bryant in different competitions. A shoe introduced in 2006 has the same upper, but the sole adopts three different technologies, namely AIR MAX FREE and SHOX, which are suitable for speed, high flying and strength players respectively. This diversified design is aimed at different types of consumers, and it is also a classic sales concept of Nike.
Nike's sneakers are mostly expensive, especially some star signature shoes. Considering the economic level of many consumers, Nike launched a small version of star shoes, which is a simplified star shoes. Although it is no longer a star shoe, it still has a high configuration of star shoes with high cost performance.
Speaking of Nike, the most classic is Air Force 1. This pair of 1982 sneakers is durable. Nike releases different color versions for him every year. This year marks the 25th anniversary, and Nike has launched a large number of Air Forces 1. Do you still doubt Nike's sales philosophy? Look at how many air force 1 traces are on the street, and you will be speechless.
Look at these clever tricks of Nike to lure you into owning a pair of Nike shoes.