1. I don't deny the value of higher education; Just going to college will reduce your life experience.

According to director Joshua? Michael. Stern said that Jobs believed that life experience was crucial to creativity. This film describes Jobs taking a calligraphy class at the university, and his good friend Daniel? Kotken's trip to India. Stern said: "Jobs believes that people should understand the culture, art and history of each country. A person can apply his life experience to other aspects, such as creating new products. " From Jobs, we can learn an important success criterion: rich life experiences will stimulate people's creativity.

2. Great artists, such as Dylan, Picasso and Newton, all like taking risks and are not afraid of failure. If we want to do great things, we must also take risks.

Jobs was not afraid to take risks. If he has a goal, he will always achieve it, even if he is young and inexperienced, he doesn't care. When Jobs 12 years old, he called Bill, the founder of Hewlett-Packard Company. Sue Park Jung-soo, ask him for computer accessories. Hugh Park Jung-soo not only gave him computer accessories, but also gave him a summer job. Jobs once said, "You must learn to face failure. If you are afraid of failure, you will not succeed. " "Most people never call and never ask questions. This is the difference between a doer and a dreamer. " I have interviewed many successful entrepreneurs or CEOs, and they are not afraid of taking risks. Most successful people never take failure seriously. What they expect is not an expected result.

If people can't see what they want, how can they know what they need?

Jobs thought group discussion was useless, and he would avoid it like a plague. He just wants to make products that he is willing to use. What he said is very reasonable. For example, 20 10, how many people want to buy a product between a laptop and a smart phone? At that time, most people didn't want to buy an ipad, but now the ipad product has been on the market, and millions of people have witnessed it, and people find that their lives can't live without it. Ipad has created a brand-new business application model. I once spent a year searching for a book on AppleStore, and I found that Jobs revolutionized the retail industry because he asked better questions. He won't ask, "How can we make a better store than our competitors?" Instead, they will ask, "How should we transform existing stores?" What matters is not doing things better than others, but how to do things differently from others.

The so-called life around you is created by people who are not as smart as you. And you, you can change all this. You can exert your influence. You can create something that makes others happy with your own hands.

Ashton? Kucher liked this passage very much, and he thought it was meaningful. He also quoted this passage at an award ceremony recently. This passage is taken from Jobs 1995' s interview with "Santa Clara Silicon Valley Historical Society". The full version of the video can be found on YouTube. The rest of the speech is also meaningful: "when you grow up, you will gradually find that this world works like this, and your life is just living in this world." You will try to avoid touching the taboos of this world ... this is a very limited life. When you discover such a simple fact, life will expand infinitely-everything you call life around you is created by people who are not as smart as you. And you, you can change all this. You can exert your influence. You can create something that makes others happy with your own hands. Once you realize this, you will be different. " It is not enough to just "live", you should create your own life.

I would rather gamble on my own "vision" than make a product that listens to other people's suggestions.

Jobs believed that people's dreams should be lofty. In the 1970s, personal computers were only the patent of a few fanatics. Jobs was imagining, "How to make computers a part of people's daily lives." He once said that Xerox had the opportunity to become the overlord of the computer industry, because at that time, Xerox Palo Alto Research Center had developed the first graphical user interface in human history. However, Xerox failed because their "vision" was too narrow and was limited to producing photocopiers. Never underestimate the great power of "foresight", which makes people succeed in their careers and pushes the world forward.

6. Even if it is a small thing, we should make it unforgettable.

Details determine success or failure. Few people pay attention to details like Jobs. He used to drive engineers crazy. Once, he said that he didn't like the appearance of a computer part. It was in the computer and no one would see it at all. In fact, every part of the product is very important. Once, in preparation for a speech, I visited a carton factory in modesto, California. The company also produces packaging boxes for Apple products. A manager told me that they have produced packaging boxes for thousands of brands, but none of them are as special as Apple. Jobs demanded that the feel of the box must be comfortable, even the edge and feel of the box had specific requirements. He hopes that consumers will have a different experience when they open the iphone box. There are too many people and enterprises who don't pay attention to details and consumer feelings, which will inevitably bring bad influence to the brand. Details are really important.

7. Those crazy people, untimely people, rebellious people and troublemakers are all different. They look at things from a different perspective than others, but they can change everything and push mankind forward. Some people may think that they are all crazy, but in our eyes, they are all geniuses.

Jobs once said that the Macintosh was excellent because the people who designed it were "musicians, poets, artists, zoologists and historians who happened to know computer science". Jobs is very insightful and knows how to attract creative talents. Nowadays, many enterprises do not pay enough attention to creative talents, because these people are incompatible with the employment environment of enterprises. But Jobs was different. Not only does he have different ideas, but he also employs different people. Talents should be diversified, and enterprises should recruit talents from other industries irregularly.

8. You must have a problem you want to solve; How to turn everything wrong into right?

I think Jobs is one of the greatest product promoters in the world because he always tells users what problems his products can solve. In 2003, his introduction to "iTunes Music Store" was a good example. In a product promotion, Jobs asked the public about the product, and he told consumers that it was more beneficial for them to download (such as songs) for a fee than for free. In this video, Jobs showed the audience the advantages and disadvantages of free downloading, and put forward his solution: 99% of songs can be downloaded in the iTunes music store. You must let the audience know what problems your product can solve. Don't let them guess for themselves, but explain the problem clearly.

9. You must be passionate about what you do, otherwise, you can't stick to it.

Jobs often said that "passion" is very important for success. In 2005, Jobs made this clear in his speech at Stanford University's graduation ceremony, which was watched by millions of people. He said at the graduation ceremony, "You must find something you love. Work will definitely become an important part of your life. The only thing that can really satisfy you is to do what you think is great. The only way to do a good job is to love your job. If you haven't found a job you are interested in, please keep looking. Do not stop. Look hard and you will find what you love best. " Except for 10, this suggestion has a great influence on people's concept of job choice.

10. People should do many things well in their life. At present, since you choose to do it, you must do it perfectly.

This is a message from Steve Jobs to John, Disney's chief creative officer. Lasseter's best advice. Lasseter recalled that he and Jobs first met in 1986, when Jobs bought Pixar Animation Studio, and lasseter was not the chief animator of Disney. At that time, he was making an animated short film called Tin Toy. Lasseter recalled that at the end of the meeting, Jobs said to him, "Make this movie perfect." Later, Tin Toy became the first animated film to win an Oscar, which laid the foundation for Toy Story. Lasseter has told this story to the public many times, most recently in Disney's "D23Expo" (which appeared in the film and lasted for 8 minutes and 30 seconds). Lasseter said that every animated film produced by Pixar Studio embodies the spirit of "perfection".

As a business leader, you should always ask yourself: Is everything you do perfect? Customers deserve more. It is not enough to just do things, but to do things perfectly.

The complete works of Steve Jobs' famous words.

1. Living is to change the world.

2. The brand is either marked with Apple's logo or marked with Apple's quality. Marking Apple's logo also requires confidence and commitment to customers.

3. Life is short, and after it, it's gone.

Please listen to your inner voice, they already know what kind of person you want to be.

We believe that when watching TV, people's brains basically stop working, turn on the computer and start working.

6. I am the only person I know who loses $250 million a year ... which is very helpful for my growth.

7. I am willing to exchange all my skills for an afternoon with Socrates.

8. Living is to change the world. Are there any other reasons?

9. Don't live for others, and don't live for yourself today. Do it well today, tomorrow will naturally belong to you, and the salary will naturally be higher than others.

10, all the functions in product design are a whole, and there should be no reason to cut down the functions and destroy the integrity.

1 1. The difference between leaders and followers lies in innovation. Your time is limited, don't waste it on imitating others.

12. All products will definitely leave the Apple Store, but will not leave the Apple system. We should help customers continue to use Apple products until they die.

13, being an excellent pronoun is not because he is so smart, but because he is so diligent.

14, there is a saying in eastern Buddhism: always keep the mentality of beginners; It's great to have a beginner's mentality.

15. The only way to achieve great things is to love your career. If you haven't found a career you love, keep looking and don't give up. Follow your heart and you will find it one day.

16, I think when watching TV, people's brains basically stop working, and when they turn on the computer, they start working.

17, I am willing to exchange all my skills with Socrates for an afternoon.

18, don't design according to users' bad habits, and don't design according to programmers' thinking!

19, have a good idea to stick to, and don't be masked by the noise of other people's opinions. When you can't stand your idea, it's actually a kind of persistence to discard it immediately and generously.

20. Don't meet users with bugs in any product, for fear of losing faith in the media and delaying the release time.

2 1, have the courage to follow your heart and listen to your intuition-they know what you want to be to some extent. Everything else is secondary.

22. Do you want to sell sugar water all your life, or do you want a chance to change the world?

23. Death is probably the single best creation of life. It is a life-changing agent. It sent away the older generation and opened the way for the new generation.

If you do one thing well, you should do some other wonderful things. Don't dwell too long on what happened before, think about what to do next.

It doesn't matter to me whether I can be the richest man in the cemetery. The important thing is that when I go to sleep at night, I can say: We have accomplished some wonderful things today.

26. Remembering that you will die is the best way to avoid falling into the thinking of "something is lost in life".

Your time is limited, don't waste it on repeating other people's lives. Don't let other people's opinions drown out your inner voice.

28. You can't just ask customers what they want and then try to do something for them. When you succeed, they are already dating someone else.

Your time is limited, so you'd better not waste it on imitating others.

30. Buddhists have a saying: the mentality of beginners; It's great to have a beginner's mentality.

3 1. Every life that comes into this world is destined to change this world. Such a change should make every living life cry from the heart when looking back: "I have been here!" " ""I am a legend. "

32. Don't underestimate a button on the ipod. Different from others, we made a 2 1 scheme, 84,000 tests and 57 improvements. The satisfaction of users stems from unnecessary persistence.

33. It is shameful to make people in the team feel that they can't achieve it.

34. The products must make people feel the latest, but they must not be mice to try new products that they have never seen before.

35. Why did you draw the sign so big? Apple's products should be regarded as Apple's products at any time, not Apple's logo.

36. Using one line less than others, getting lower process cost, providing more value recognition and getting higher profits than others, this is Apple.

Dream as if you will never come again tomorrow. In the life of starting over without regrets, with dreams as the fulcrum, let us resist the common customs, challenge the mediocrity, realize the "big self", live according to our dreams, do what we want, change ourselves, change others and change the world!

Not everyone needs to grow their own food, and not everyone needs to make their own clothes. We speak languages invented by others, and use mathematics invented by others ... We have been using other people's achievements. It is a great thing to make use of human experience and knowledge to make inventions.

Your time is limited, don't live for others. Don't be limited by dogma, don't live in other people's thoughts. Don't let other people's opinions affect your inner voice. The most important thing is to follow your heart and intuition bravely. Only your heart and intuition know what you really think, and everything else is secondary.

Classic lines from Steve Jobs' biography

Jobs classic quotations

The difference between leaders and followers lies in innovation. Innovation makes both more efficient; Be more friendly to customers; And it's easier to do business. People are not used to environmental restrictions, which makes you give priority to Excellence. Make full use of your talents, abilities and skills. And alpert. Try to have a wise conversation. Historical figures have appeared on the shelves of Sky Bookstore and entered people's lives. So in your life, in your dreams, apply Socrates' principles? There is no doubt that this is your life, and you have every right to spend it in your own way without any obstacles from others. Give yourself a chance to cultivate your creativity in an environment without fear and pressure. Live the life of your choice and be your own boss.

Those crazy enough to think that they can change the world can really change the world-Apple's "extraordinary" advertisement, 1997.