First, the market influence of their brands is different.
Jordan is a domestic brand with domestic influence and market reputation. Nike is an international brand with global influence and market reputation. Their own market influence is not at the same level. Nike has a broader sales market and influence. Sales and word of mouth are also world-class. In this respect, Jordan has no comparability.
Second, their prices are different.
As an internationally renowned brand, Nike's product premium has always existed. This is the effect of the brand. In general, Nike's sports items are more expensive than Jordan's. Whether it is a sports coat, sweatpants, T-shirt or sports shoes, this is true. Relatively speaking, Jordan is much more close to the people.
Fashion items such as sports T-shirts and sweaters are essentially the same. Choosing Jordan or Nike is only the consideration of brand awareness behind it, and how to choose is meaningful.
Third, their high-tech applications are also different.
Especially in the design and development of sports shoes, Nike has many well-known footwear series, such as Joe series. Many of its shoes have become a hard-to-find existence, which is a fashion item that many people who love this brand must start with. At the same time, its research and development and technical application in sports shoes have reached the highest level.