As a novice e-commerce, the first thing to do is to improve the exposure of your store, so that you can naturally increase the sales data of your Taobao store, so promotion becomes very important. How to open a shop on Taobao?

How to introduce Taobao shop promotion? 1. Choose an appropriate promotion method.

For the promotion outside Taobao station, there are many ways to promote it, whether it is free or free, the possible promotion effect and applicable situation will be different. If you want to get better promotion effect in this way, you need to choose the appropriate promotion method according to the specific situation of your Taobao shop.

2. Adopt a precise promotion method.

For the current consumer market, the specific consumption needs of different consumer groups will be different. Therefore, it is necessary to adopt accurate promotion methods and carry out more targeted promotion according to the characteristics of products and the needs of buyers.

3. Adjust the promoted information in time.

The current consumer market is also changing very fast. If we only use the original promotion content, regardless of changes, there will be no good results. If you want to promote it in different places, you need to adjust the content in time according to the changes in the consumer market.

Step 4 focus on beauty

We should make the product promotion information more beautiful, so that consumers will unconsciously have a click idea after seeing the promotion information, so that the number of views and clicks will naturally increase and the effect will be more obvious.

How much does it cost to promote the store? What I want to tell users here is that the specific Taobao promotion budget is related to the economic strength of sellers and users. It is strong, the promotion budget can be more, and the general strength cost is less. There is no uniform standard.

In addition, this promotion budget also needs to be determined according to the order transaction in the store. When Taobao conversion rate data performs well, you can spend more money on promotion, otherwise it will be reduced.

According to my personal operating experience, I will give you a relatively accurate method to formulate the promotion budget, that is, the seller's Taobao promotion expenses should not exceed 20% of the entire store operating expenses. The operating expenses mentioned here include a wide range, including all expenses such as personnel salary expenses, store maintenance expenses and purchase expenses.

Taobao shop promotion needs to choose a suitable promotion method according to the specific situation of its own Taobao shop.