For example, Meng Fei's noodles, Ren Quan, Li Bingbing and Huang Xiaoming's hotpot restaurant "Spicy No.1", Bao Beier's "Spicy Zhuang Hotpot", Joker Xue's skewers "Shang Qian Shang" and so on. There are more than a few stars who have entered the catering industry, especially in recent years: Shu Qi, Han Geng, Xiaogang Feng, Ge You, Nicky Wu and Han Han. ...
So why do stars like to start businesses in the catering industry:
First, society just needs industry.
People still have to eat if the economy is not booming. Catering is an industry that will never decline. "Food is the most important thing for the people" was the same at that time. Cooking and catering just echoes the needs of society.
Second, the innate popularity.
For celebrities, popularity is self-contained, and its own aura has a certain publicity effect. Star restaurants can easily realize the transformation of fan economy, which has absolute advantages compared with the general catering industry. It takes a long time for ordinary people to open a shop, but they don't need a star. As long as there is any Weibo, there will be tens of millions of fans coming to join us, which is so awesome that we have to be convinced.
Third, it is easier to grasp the consumer psychology.
Another advantage of star catering is that artists know customers' consumption preferences better than ordinary diners. This kind of star catering generally knows how to see the big from the small, and often uses movies, network hotspots, variety shows and other limelight to play the emotional cards of star private kitchens and movies. Can better grasp the psychological preferences of consumers, fans buy more.
Third, the pricing can be slightly higher.
When a star opens a shop, it has its own star effect. If the price of the product is set higher, even if the taste is average, the mass consumption will be acceptable, and fans will not care about the price. If a star opens a shop, there will be higher profit space if the price is slightly increased.
Fourth, the decoration style is novel.
Stars open restaurants, in addition to their popularity advantages, frequent highlights in marketing and publicity have also earned them a lot of attention. Whether the stars are idols or not, the restaurants they run at least look like idols in decoration. In addition to beautiful decoration and good copy, gimmicks can also bring them a wave of fan economy.
Verb (abbreviation of verb) has low threshold and low investment.
The star's "luminous period" is limited, and this year's red, the film pay is very high; If it doesn't catch on next year, there will be nothing. Stars can make use of their popularity at this stage, on the one hand, they can vigorously develop their performing arts career, on the other hand, they also want to invest to make money, but their energy is limited, so how can they make money in business? So I had to choose an industry with low threshold, low investment, quick return, high return and easy to copy quickly-catering.
But can you really gain a foothold in the catering industry by relying solely on the label of star? Of course not. Only the rings of stars are not far away. Real entrepreneurs are down-to-earth and pay a lot of time, energy and efforts. If you choose the road of entrepreneurship, you must devote yourself wholeheartedly and be responsible for your own entrepreneurial projects. Work hard, persist, and regard it as the most important thing in life.