Ivvi is a brand of Yiqi Technology (Nanchang) Co., Ltd.
Second, ivvi is an independent sub-mobile phone brand of Coolpad, with an independent brand logo, registered as "Coolpad Mobile Technology Company" and adopted a brand-new capital model.
To put it simply, ivvi belongs to Coolpad's independent mobile phone brand, and its operation and brand are independent, mainly to facilitate product positioning and brand promotion, similar to Nubia under ZTE Mobile. But ivvi focuses on offline positioning, while Nubia focuses on the Internet. There are still differences in market positioning between the two.
Knowledge expansion
1. According to the current media news, ivvi I uses a 5-inch 720P screen, which is revolutionary and borderless, and the industry comment border is too thick. The same ID is borderless, similar to the black edge of LeTV. Equipped with Qualcomm Snapdragon 4 10 processor, it provides a storage combination of 2GB memory+16GB, and the body storage is not expandable. Equipped with 5 million+8 million pixel camera combination.
Second, Ivvi has been focusing on the young consumer market before, and signed a popular actress Zhao as its image spokesperson, and has successfully won many loyal fans. In addition, with the increasing influence of the brand, ivvi is gradually known by more young consumers. During its short period of brand building, it can be seen that ivvi has always had its own unique views in the marketing field, which have been successfully verified by the market. Nowadays, the ultra-multi-dimensional technology that stands at the forefront of industry innovation and ivvi, which is good at playing marketing cards, have succeeded together. Coupled with the cool help that is about to return to the peak, the new brand of ivvi seems to be a dark horse in the current mobile phone industry.