Born in 1984, when Michael Jordan was a rookie in basketball, he was only 2 1 year old. Nike took a fancy to his development prospects. In cooperation with him, he began to sell basketball shoes with Air Jordan logo, which China consumers called "Jordan shoes".
1984, Nike produced the first generation of Jordan shoes, and then launched a new style every year, called "Dai", which has reached the 23rd generation. Every new shoe of Nike has become the object sought after by Jordan fans all over the world. Even if Jordan retired in 2003, it did not weaken the momentum of selling Jordan shoes every year.
Extended data:
Air Jordan is a series named after Michael Jordan, the most famous NBA star in history. From 65438 to 0985, Michael Jordan was signed a high-paying contract by Nike, a sporting goods manufacturer at that time.
Nike immediately launched the first sneaker named after Jordan, which is the first in the Air Jordan series. Although this sneaker had peculiar color matching and novel technology at that time, no one thought it would be the beginning of a myth.
References:
Baidu Encyclopedia-Flying Jordan
References:
Baidu encyclopedia-Nike
References:
Nike official website-Air Jordan