At the end of 20 14, in order to commemorate the centenary of winning Panama Gold Award, Kweichow Moutai launched the "Centennial Bottle Gold Award Complete Set" (hereinafter referred to as the "Complete Set"), a top collection commemorative wine, with a price of one million yuan. In the eyes of the industry, this is one of the actions of Maotai in the field of high-end customized wine. Especially in the context of the overall cold of high-end wine, Maotai's move has to be said to be a brave attempt, "it is also quite hard."

It is understood that the grand collection launched by Maotai this time is the top collection commemorative wine launched by Maotai to commemorate the centenary of winning the Panama Gold Award. At the same time, Maotai also launched a series of high-standard commemorative wines such as Chinese Dream-National Feelings, which is another major measure of Maotai after the dealer conference. In addition, together with the big set, there are "Maotai Gold Award Centennial 56 National Commemorative Edition", "Maotai Gold Award Centennial Wine Collection Set" and "Golden Award Centennial Edition" that have been put on the market.

In addition, the full set of Maotai is also issued in limited quantities, totaling 200 sets. According to Ji Keliang, honorary chairman of Kweichow Moutai Group, the liquor used in Daji is composed of 100 kinds of aged base wines, even 80-year-old wines that are the treasure of Maotai Town. This objectively determines that this set of products can not be distributed in large quantities and can only be produced in limited quantities.