The Sean Shaw incident still influenced many of his endorsements, and Estee Lauder was also greatly influenced. It may not affect some loyal consumers before, but it will definitely affect many new consumers who want to start buying Estee Lauder products. Comments alone are led astray by fans in Shawn Shaw, and it is difficult for consumers to find some real and useful product reviews. Therefore, it is inevitable that Estee Lauder will eventually withdraw Sean's endorsement.
The incident was caused by the dissatisfaction of Shawn Shaw's fans. Some creators posted fan articles about Shawn Shaw on the overseas fan works hosting website ArchiveofOurOw (AO3 for short) and Lofter, the largest fan creation community in China, and published them on these two platforms on a large scale. As a result, AO3 officially announced that it would stop its service in China on the evening of February 29th, and some articles on Lofter could not be read normally. The incident triggered a hot discussion on the whole network and boarded the hot search list.
As the follow-up fans bombed again, they angered people in e-sports, the second element and the literary and art circles. Ha Wen, Gao, Gao and other public figures have made comments. This incident soon had a negative effect on the brand endorsed by Sean.
Extended data:
On June 20 15, I developed an amateur inspirational program "Burning Boy", and found Sean Shaw through the contact information given by teacher chongqing technology and business university and invited him to participate. Sean thought he could try, so he joined the training camp and became a student. After the elimination of the program group, Sean Xiao recorded "Burning Boy" as one of 16 contestants.
20 17 participated in the costume inspirational fantasy drama "Breaking the Sky" adapted from Li Hu's novel of the same name, in which she played Lin Xiuya, a descendant of the mercenary group in the Mountain of Warcraft.
202 1 1 12, the documentary of urban humanistic tourism "Wonderful City" was broadcast in Youku, in which Sean Xiao explored Chongqing deeply to help the internal circulation of tourism consumption. On February 5th, the costume fantasy inspirational drama Douluo Mainland landed on CCTV-8, in which Sean Xiao played Tang San, who yearned for martial arts and was gifted, and finally overcame many difficulties with perseverance and strength.