Signs, logos and trademarks are the products of modern economy, which are different from ancient imprints. Modern signs bear the intangible assets of enterprises and are the medium of comprehensive information transmission of enterprises. As an important part of enterprise CIS strategy, logo is the most widely used, frequent and key element in the process of corporate image communication. The strong overall strength, perfect management mechanism, high-quality products and services of the enterprise are all contained in the logo, which is deeply left in the hearts of the audience through constant stimulation and repeated portrayal. Logo design fixes concrete things, events, scenes and abstract spirit, ideas and directions through special graphics, which makes people naturally associate with logos when they see them, thus generating a sense of identity with enterprises. Signs are closely related to the operation of enterprises. Logo is an essential element in daily business activities, advertising, cultural construction and foreign exchange. With the growth of the enterprise, its value is also increasing. Someone once asserted: "Even if all the assets of Coca-Cola are burned by a torch, Coca-Cola can stand up again with its trademark". Therefore, enterprises with long-term vision attach great importance to logo design and understand the role of logos. In the early days of the enterprise, a good logo design is undoubtedly an important carrier for the accumulation of intangible assets in the future. If there is no sign that can objectively reflect the enterprise spirit and industry characteristics and has a scientific and beautiful shape, it will cause unnecessary waste and loss to the enterprise when it develops and makes changes and adjustments. After the Bank of China changed its logo, the replaced outdoor media was taken off the shelves nationwide, with a loss of 20 million. In the business field, LOGO is a sign and logo. Our common logos of various commodities are logos, that is, brand names. Including words, graphics, letters, numbers, three-dimensional signs and color combinations, as well as the combination of the above elements, can apply for registration as trademarks. The logo of a trademark should also be distinctive and easy to identify, so that consumers can distinguish the products or services identified by the trademark from similar products or services identified by other trademarks. In this section of the network, editing and making LOGO is mainly a graphic symbol used by various websites on the Internet to link other websites, representing a website or a section of a website. First, the role of LOGO 1 LOGO is the sign and entrance to link other websites. The Internet is called "Internet" because various websites can be connected. To let others enter your website, you must provide an entrance for them to enter. The graphic form of LOGO, especially the dynamic LOGO, is more attractive than the text link. This is particularly important in today's eye-catching era. 2.LOGO is an important embodiment of the website image. How can a well-dressed person stain a business card? For a website, LOGO is the business card of the website. For a website that pursues exquisiteness, LOGO is its soul, which is the so-called "finishing touch". 3.LOGO can make it easy for the audience to choose. A good LOGO often reflects some information about the website and its producers, especially for a commercial website, from which we can basically know the type or content of the website. This will be highlighted in a linked page full of various LOGO. Think about it, when your audience is looking for a website with the specific content they want among a large number of websites, how important it will be for people to easily see the type and content of the website it represents. Second, the international standard of LOGO The international standard of LOGO needs a unified international standard in order to facilitate the dissemination of information on the Internet. In fact, there is already such a set of standards. The LOGO of the website currently has three specifications: 1. 88*3 1, which is the most common LOGO specification on the Internet; 2. 120*60, used for signs of general size. 3. 120*90 This specification is used for large LOGO. Fourth, the tools and methods for making logos seem to have no software for making logos at present, but there is no need for such software. The image processing software or animation software we usually use (if we want to make an animated LOGO) can be very competent for this job, such as FIREWORKS, PHOTOSHOP, Easy GIF Animator and so on. The production method of LOGO is no different from that of ordinary pictures and animations, only the size is specified. At present, LOGO is mainly based on pictures, especially GIF pictures, and a small amount is FLASH animation. Third, the design process of LOGO 1, investigation and analysis-LOGO is not only a combination of graphics or words, it is a standard visual symbol for enterprises according to the composition structure, industry category and business philosophy of enterprises, fully considering the objects and application environment contacted by LOGO. Before the design, we must first have a comprehensive and in-depth understanding of the enterprise, including business strategy, market analysis and the basic wishes of the top leaders of the enterprise, which are important basis for the design and development of the logo. Understanding competitors is also an important step, and the identification mark is based on the competitive environment.