Russell Westbrook welcomed the first pair of signature shoes on the court.
If you want to explain it literally, this principle is Russell Westbrook's "Why not?" Attitude. This attitude not only defines Russell Westbrook's competition and dress style; Now, with the launch of his first pair of signature shoes Jordan Why Not Zer0. 1, "Why not?" It also defines how Russell Westbrook shared his story through these shoes. Russell Westbrook said, "As a child growing up in Los Angeles, waiting in line to buy someone else's signature shoes, you will gradually realize how lucky you are to buy a pair of signature sneakers that you like. Today, I am very honored to have my own signature sneakers. 」
Whether on the basketball court or in life, Russell Westbrook, a Thunder Warrior, has a unique personal style. Behind the two is the balance between his meticulous attention to details and his fearless attitude towards challenges. Because since high school, he has followed a simple principle, whether on or off the court: "When faced with challenges, I will choose to face them instead of running away. Russell Westbrook said. If you want to explain it literally, this principle is Russell Westbrook's "Why not? "Attitude. This attitude not only defines Russell Westbrook's competition and dress style; Now, with the launch of his first pair of signature shoes Jordan Why Not Zer0. 1, "Why not? "It also defines how Russell Westbrook shared his story through these shoes. Russell Westbrook said, "As a child growing up in Los Angeles, waiting in line to buy someone else's signature shoes, you will gradually realize how lucky you are to buy a pair of signature sneakers that you like. Today, I am very honored to have my own signature sneakers. "Jordan Why Not Zer0. 1" is specially designed for Russell Westbrook, a new MVP and the king of fashion, as well as his dynamic competition style and distinctive personality. Smooth vamp design is a highlight of shoes, which meets the needs of Russell Westbrook and plays a dual role. First and foremost, it solves the core requirement of Russell Westbrook for sports shoes: forefoot coverage. Russell Westbrook is used to using his toes. He is always ready to attack the basket, or instantly turn a rebound and a steal into a fast break. Therefore, he needs the shoes to be stable enough to ensure that he will not slow down the reaction speed because of extra adjustment when he changes direction or impacts the basket at high speed. In addition, this futuristic sneaker is also the product of Russell Westbrook's personal style, specific performance requirements and Jordan's brand concept. In terms of configuration, this sneaker is specially equipped with a fabric upper with hot-melt technology, a full-palm Zoom Air air cushion and a CMP (pressure molded Phylon) integrated heel specially designed for "flying".
Russell Westbrook
In the process of designing sports shoes, Russell Westbrook worked closely with the Jordan brand design team and Wilson Taylor, the equipment manager of Thunder team, to ensure clear feedback. Wilson Taylor said, "Russell Westbrook is a serious man. He pays attention to every detail when trying on shoes. Wilson Taylor is responsible for conveying Russell Westbrook's ideas to the Jordan team after each fitting. Wilson Taylor said: "After each test, he will share some feedback. He would say to me, "Let's see if they can make this adjustment and see if they can enlarge the lining here ..." This is a good interactive process. Russell Westbrook wants to design a pair of comfortable sports shoes. Therefore, it is an indispensable part of the design process for him to record the fit and sense of wearing. He wants to have great trust in his sneakers, even if it means he needs to pay attention to all kinds of details. Russell Westbrook said: "The most important thing is what kind of comfort and safety sports shoes can provide. Very, very important, it allows me to move and jump at high speed. Of course, outstanding appearance is equally important. Therefore, Russell Westbrook added many personal elements to the design. Russell Westbrook said: "In the design process, I like telling stories best. It is very interesting to tell my story through different shoe colors and different seasons. 」
Russell Westbrook's first "mirror image" color scheme on the court shows his happiness in sharing stories. The vamp of shoes is like a room covered with posters, with various patterns to express people's respect for sports idols in different times. Russell Westbrook believes that "having my own signature shoes is to tell my personal story and convey' why not?' Motto is also a good opportunity to uncover the story behind it. The official "2-way" color scheme released around the world perfectly expresses Russell Westbrook's ability to change the direction of events at both ends of attack and defense; On the other hand, the color matching design also fully highlights the sharp contrast between the smooth upper and the serrated heel. Just like Russell Westbrook's competition style and off-court modeling, this color scheme inherits "Why not?" Attitude, cleverly achieved the balance between appearance and performance.
Why is Jordan not ZER0. 1
Russell Westbrook hopes that his signature shoes will attract widespread attention. He said, "These sneakers are full of futuristic style and have the charm that people have seen over and over again. 」