Fan Benyi, the marketing planning scheme of drugstore
First, media publicity before the event.
Through promotional activities, attract a large number of target consumers, form a wave of participation and purchase, spread the concept of products and services, and form word-of-mouth communication. Cooperate with news hype and advertisements before and after the event to release product information, so as to achieve the goal of quickly occupying the market.
Second, determine the activity content according to the theme.
The premise of the success of the activity is that the content should be attractive. Including discounts, free gifts, expert free clinics, drug purchase lottery, etc. Are all necessary means to attract target groups.
Third, the preparatory work before the event
1, information release
(1), activity information can be published in Loudi radio and television news, because the audience of TV news is every household, and its circulation is 40,000 copies, which is better than other newspaper media.
(2) Loudi People's Broadcasting Station, starting from September 26th? 10 6, 65438+ promotional advertisements will be released. From 8: 00 am 10, it will be played at 9: 00 pm every day.
(3) hang a banner at the entrance of the new pharmacy center store, with the theme slogan, September 25th? 65438+1October 7th.
4. Publish information that can improve the enthusiasm and number of participants. For example, the activity starts at 9: 30, so please don't queue up too early.
5. Pay attention to adding? What is the right to interpret activities? Company owned? Content, to avoid causing some unnecessary trouble.
2. TV: TV advertisements are flight advertisements, which mainly introduce activities, supplemented by simple product introductions or simply don't mention the functions of products.
3. Site layout
A well-arranged activity site can make the activity orderly, increase the momentum and atmosphere of the activity and attract more people to participate.
(1) Banner with active theme.
(2) Large exhibition boards and backboards that highlight the product image and activity theme.
(3) Hanging flags, table cards, large posters and leaflets.
(4) Information desk, gift (coupon) distribution desk, sales desk, etc.
personnel placement
(1) Arrange a sufficient number of service personnel to wear work cards or ribbons, so as to facilitate the identification and guidance of services.
(2) There should be order maintenance personnel at the site (arrange security assistance from the group company).
(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other.
(4) Emergency personnel (generally led by leaders, and should be handled by public relations in time in case of intervention by government functional departments).
4. Public Relations Liaison Officer
Go to the industrial and commercial, urban management and other departments in advance to go through the necessary examination and approval procedures.
IV. Key points of field implementation
1, the staff arrived at the scene first, and took their positions.
2. Promoters distribute leaflets, introduce activities and products, and guide customers to the sales desk.
3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects.
4. The sales staff prepares the sales items and introduces the products to be sold.
At the appointed time, gifts should not be distributed too early or too late. Personal information and signature should be registered when distributing.
6. The host announced the end of the activity, and the site was temporarily reserved until possible time.
7. The on-site sales desk continues to sell.
8. Clean up the site and keep recyclable items for later use.
V. A summary meeting shall be held at the end of the activity.
It is very important to evaluate the effect, gains and losses of activities. Only by constantly summing up can we avoid detours in future activities.
Model 2 of pharmacy marketing planning scheme
I. Purpose of the activity:
1. Increase the number of pharmacy visitors and prolong the customer's stay in the store, so as to gain more trading opportunities, thereby increasing the turnover of pharmacies;
2. While making the customers in the pharmacy business circle convenient and affordable, further enhance the reputation of the pharmacy.
Second, the theme of the activity: the weather is warm and I am cool.
Three. Activity time: June1~ June 3 1.
Four. Location:? Large pharmacy
Verb (short for verb) activity:
(1) Cool and dispel fire? Heatstroke prevention and cooling, giving herbal tea on the spot.
On the member's day, customers entering the store can get all kinds of instant herbal tea (such as honeysuckle, Abrus cantoniensis, Radix Isatidis? ) a cup to be a customer? Fire? The gas is gone, and my heart is cold; Besides, what did the customer buy? If you pack herbal tea, you will get a beautiful cup. The more you buy, the more you will get.
(2) Cool shopping? You can enjoy refreshing service without leaving home.
During the activity, centered on pharmacy, Fiona Fang? Within kilometers, is the drug purchased full? Yuan, as long as customers call the pharmacy, they can avoid the scorching sun and enjoy the free home delivery service provided by the pharmacy without sweating.
(3) cool? Does it make you feel cool in hot summer? Price? period
During the activity, some commonly used commodities in summer (heatstroke prevention and cooling, heat and dehumidification, mosquito repellent and itching relief, etc.). ) can be rewarded with big profits, and pharmacies can also design some package sales (combined sales of several drugs) to make new and old customers more affordable, satisfied and worry-free in summer and summer.
Model 3 of pharmacy marketing planning scheme
I. Background of the event
From the past experience, the promotion of Christmas to pharmacies is not very exciting, but the opportunity cannot be missed. Merge the two festivals, take the opportunity to publicize and strengthen the influence of pharmacies.
Second, the purpose of the activity
Strengthen the external image of pharmacies and expand their visibility.
Third, the theme of the event
Give warmth to your home.
Fourth, the activity time
10 65438+February 24th-/10 65438+2+1October 3rd.
Verb (abbreviation of verb) activity mode
Discount, gift, charity sale
Activity of intransitive verbs
An activity
1. During the promotion period, all cold medicines in our store are sold at a 10% discount, and members and customers who have used our promissory notes can enjoy a 20% discount.
2. Old people who spend more than 50 yuan can get a home visit card for free with their ID cards and promissory notes.
3. Poor families can get a box of family medicine boxes (***500 copies) for free with the certificate.
Activity 2
Our store launched a charity sale of health care products for the elderly, and all the profits were donated to the poverty alleviation fund for compatriots who have no money to see a doctor.
All participants can sign their names on the love board to express their blessings.
Seven. Activity promotion
Leaflets, dm sheets, display boards, banners outside the store, newspapers, radio, television and the Internet.
Eight. Activity budget
Nine. Focus on activities
1. All salespeople and promoters should have a warm family atmosphere.
2. We should make full use of the media to publicize this matter and strengthen the corporate image and strength.
3. Gifts should be prepared in advance and customized uniformly.
Finally, I would like to remind you once again that the preparations for the two activities of pharmacies should be made in advance, planned to every time point, and publicity should be in place. The annual publicity should have a theme and be innovative. Pharmacies can learn from Shang Chao's activities and make appropriate adjustments in combination with their own audiences.