In order to ensure that the activity can be carried out without errors, it is essential to formulate an activity plan in advance. The content and form of the activity plan must be developed around the theme of the activity, and ultimately achieve the purpose or meaning of the activity. How should we develop an activity plan? Below is the 2022 physical store Valentine’s Day activity planning plan (selected 7 articles) that I have collected for everyone. Welcome to read and collect. 2022 Physical Store Valentine's Day Event Planning Plan 1
1. Event Date:
February 11, 20xx to February 16, 20xx
2. Activity theme:
Couple’s couple’s “bang”
3. The significance and introduction points of the activity:
February 14th, the most romantic day of the year On this day, infinite tenderness and sweetness are released to the fullest, sincere desires and expectations are waiting for answers, and the collision of hearts creates the spark of eternal love. On such a romantic day, I would like to send my sincere blessings with practical actions. I hope that all lovers in the world will eventually get married, grow old together, and be happy. This event provides an excellent way for those who love each other to express their love. It uses a fun game that can be experienced personally, a declaration of love that touches a lifetime, and an unforgettable gift, so that all those who love each other can express their love in love. Take a big step forward in the long journey and spend an unforgettable Valentine's Day.
4. Promotion content:
Activity 1: Full gift activity
During the period from February 11 to February 16, any purchase in the specialty store/ The following discounts are available for consumption at the counter: Customers who spend more than xx yuan at one time will receive 2 movie tickets + 1 box of exquisite chocolates as an instant gift.
Customers who spend 3,012 yuan or more at one time will receive 2 romantic Western-style meal coupons for two + a box of exquisite chocolates. Customers who spend RMB 5,012 or more at one time will receive a bottle of high-end champagne and a box of exquisite chocolates as an instant gift.
Activity 2: Couple popping balloons
Activity preparation: appropriate amount of colorful confetti for festive occasions. A timing tool. One chair. A medium-sized KT board, prepare some small balloons, inflatable equipment, and signature pens.
1. All consuming customers can participate in this activity. No matter how much you spend, you have the opportunity to participate.
2. One of the men and women sits on the designated chair with the balloon on his lap. The more explosions you make in one minute, the more generous the gifts will be. There is no limit on the position you can take until you sit down and explode.
3. After the balloon bursts, you will find a piece of paper with sweet words of love written on it. The staff can collect it first. After the game is over, one of the lovers will read it out loud to the lover. listen.
4. If the balloon does not burst or falls to the ground, you may consider arranging for another member of the couple to participate in order to put the customer in a good mood.
5. All customers participating in the event must write their love vows on the heart-shaped KT board and sign their names.
6. A full-time person must be arranged at the interactive activity site to supervise everyone's activities and use some blessings or words of encouragement to mobilize the atmosphere.
Remarks: Sweet words inside the balloon: (Print and cut into strips of paper, fold them before inflating the balloon and put them into the balloon together with the colorful scraps of paper) Example:
① Let our pure and simple love create the miracle of true love in the world.
②Thank you for your love for me, I will love you forever!
③Since you appeared, I realized how beautiful it is to be loved.
④I will love you forever in this life.
⑤The depth of the sea is not as deep as your love! There are many stars, but they are not as many as your love!
⑥Being with you is based on the will of love. I want to give my heart to you and let you arrange it
⑦No clothing is more beautiful than your love. Fit; no decoration is more charming than your love;
⑧My love for you will not change until the end of the world.
⑨I swear...fifty years later...I will still love you as much as I do now...
⑩I love you..I love you..I Love you forever....
Activity 3: Stab the balloon with darts
Activity preparation: Go to a local sports equipment store to buy some toy darts. Prepare heart-shaped balloons and inflatable equipment, notes (with corresponding gifts written on them), and some signature pens in advance.
1. All consuming customers can participate in this activity. No matter how much you spend, you only get one chance.
2. Hang up heart-shaped balloons in a circle, and customers can choose any of the balloons to puncture.
3. After the balloon bursts, you will find a piece of paper with sweet words of love written on it. One of the lovers will read it out loud to the lover, and then follow the words corresponding to the words. For the awards, go to the Dimeng Jewelry Counter to receive the corresponding gifts. Prizes can be allocated by franchisees based on existing gifts.
4. All participants must write their love vows on the heart-shaped KT board and sign their names.
2022 Physical Store Valentine's Day Event Planning Plan 2
Valentine's Day originated from the West, but it has now been accepted and recognized by Chinese people and is almost crazy. Therefore, shopping malls are carrying out more and more promotional activities on Valentine's Day. So How can shopping malls carry out Valentine's Day promotions to attract customers, increase visibility, and achieve sales goals? Let's follow Tianba to take a look at the Valentine's Day promotions in several shopping malls!
Activity 1:
Activity theme: Love Story Deep Love Smart Watch
Activity content:
Activity 2:
Activity theme: Lovers Flower language determines this life
Activity content:
Award setting: "Rose Love Words" awards x gifts worth xxx yuan
Activity three:
Activity theme: Showing deep love and true feelings
Activity time: 2/14
Activity content:
When snowflakes are falling in the sky, one hand When he is holding your arm and holding the fiery red rose he sent in one hand, what else do you want to get from the sweetness? Customers who have accumulated a total of xxx yuan in purchases on that day (excessive xxx yuan for special products) can receive the corresponding level of exquisite products with their shopping receipts. A gift. (Special products include: large and small household appliances, clocks and lighting equipment, fitness equipment, massage chairs, communication equipment, mobile phones, bulk group purchases, etc.) The number of gifts is limited, first come first served, while supplies last.
Award settings:
If the total amount exceeds xxx yuan, you will receive a box of xx chocolates, limited to xx pieces.
If the total amount reaches xxxx, you will receive a box of chocolates worth xxxf yuan, limited to x pieces.
Activity 4:
Activity theme: Rose love and chime fragrance
Activity time: 2/14
Activity content:
Activity content:
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During the event, any customer who has accumulated a total of xxx yuan in purchases on the same day (no more than xxx yuan will be accumulated) can present their cashier slip to the service desk on the first floor to receive a bouquet of Valentine's Day roses. Each person is limited to one. Bundles, ***Limited to XXX bouquets, the number of flowers is limited, first come, first served, while supplies last.
Activity 5:
Activity theme: Love, promise of happiness
Activity content
During the activity, any purchase that accumulates XXX yuan (No more than XXX yuan will be accumulated), each couple will have one chance to participate in the Valentine's Day special event with the cashier receipt of the day (each couple is limited to one chance on the day); participating couples will throw their own hydrangea to represent the happiness of both lovers. The concentric door has several small doors. There are many colorful gifts hidden behind these doors waiting for lucky customers. If the hydrangea hits the small door and knocks it open, you can get an unexpected lover's gift. Quantity is limited, while supplies last.
Activity 6:
Activity theme: Talented man and beautiful woman facing off against each other
Activity time: 2/14 15:00-17:00
Activity location: Main entrance stage on the first floor Registration phone number: XXXXXXXX
Activity content
Do you want to spend a romantic Valentine's Day together? Do you want to spend a special one? Is it Valentine's Day? Come and take a look! Here we will help you realize your wish. As long as you think you and your lover are the best couple with talent and beauty, come and sign up! There are many levels to test you here! Test It is divided into three parts: 1. Love song duet (please bring your own accompaniment); 2. Heart-to-heart communication; 3. Confession of love; the number of places is limited and only 10 people can apply. We will have generous prizes waiting for you here. !
Award settings:
X gifts worth XXX yuan for talented men and good-looking women
X gifts worth XXX yuan for those who have a good relationship with each other
Passionate love 2022 physical store Valentine’s Day event planning plan 3
1. Purpose of the event
< p> 1. Seize promotional opportunities during festivals (Spring Festival, Valentine's Day), avoid the vicious competition of "price competition" and "competition for customer sources" through innovation in event content and event objects, and give customers a sense of freshness and stimulate their desire to consume;2. Improve the sales performance of the beauty salon and attract new customers;
3. Build the brand image and popularity (reputation) of the beauty salon and enhance customer loyalty;
2. Theme of the event
A lifetime of love, a sincere expression of love
Theme of the activity (1): Love in the New Year, a gift of love
Activity (2) Theme: If you love me, say it bravely
Activity (3) Theme: Love is priceless, love me and you will get a prize
III. Activity Time
January 11th to February 13th
IV. Target audience
1. Activity (1) is aimed at the target audience: aged between 23 and 45 years old. Dress tastefully, especially men who drive private cars and beauty salon customers;
2. Activity (2) is aimed at the target audience: participants and husbands (or boyfriends) of beauty salon members;
3. Activity (3) is aimed at the target audience: participants and all women participating in the selection;
5. Activity content
Activity (1): "Love for the New Year" , Gifts Showing Love" special promotion event
During the event, all men can purchase the "New Year Beautiful Heart Gift" special package (valued at RMB 999) at the beauty salon and give it to their wives (girlfriends). In this way, you can fully express your love and thank your wife (girlfriend) for her support and help in the past year; beauty salon customers can also promote (lovers*** enjoy event discounts) at the same time;
< p> The Beautiful Heart Card can enjoy nine special discounts:1. Select basic care items twelve times;
2. Select body care items four times;
< p> 3. Receive a set of "Infinite Love" custom product gift box (special packaging) for my wife (girlfriend);4. Receive a bouquet of flowers (11 flowers) on February 14 , color of your choice) and a box of exquisite chocolates, delivered to the designated person by a dedicated person;
5. Receive a brand-name men’s belt (or brand-name shirt, wallet);
6 , receive a men's special facial cleanser;
7. receive men's kidney care once;
8. receive a love vow card, and participate in the "Best Love Words Selection" Activities, you have the opportunity to win exquisite prizes;
9. 10% off for booking on the same day;
Note: or the marriage has been for more than three years (including three years, with a marriage certificate Subject) you can get another 10% discount (higher discount)
Activity (2): "If you love me, just say it bravely" Love Vow Expression Activity
On January 11 From Sunday to February 11, all men who purchase the "New Year's Beautiful Heart Gift" special package and the husbands (or boyfriends, note: there is no need to purchase the "New Year's Beautiful Heart Gift" special package) who are members of the beauty salon can purchase the special package at the beauty salon. Receive a love vow card, write your own touching love words, and paste it on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness your feelings for your lover and make your love eternal!
Activity (3): "Love is priceless, love me and you will get a prize" selection activity for the best love words
During the period from January 20 to February 13 (before 3 p.m.), all female friends All can receive the selection of the best love words. 2022 Physical Store Valentine’s Day Event Planning Plan 4
Promotion methods
1. Price reduction promotion.
2. Prize-based promotions.
This method is used for Valentine's Day promotions to arouse consumers' interest in participating in the event, but all precautions must be clearly marked in advance, and the lottery process must be made public to enhance consumers' enthusiasm and confidence in participating.
3. Discount offers. It is used during Valentine's Day to attract consumers to buy. At the same time, discounts have a much smaller impact on the product market price system than price cuts.
4. Competition-style promotion. Competition-style promotions are promotional activities that combine sensibility and participation. Competitions are used to highlight themes or introduce products. In addition to increasing the popularity of products, they can also increase sales, such as beer drinking competitions. In addition, some competitive activities can also be held
5. Free tasting and trial promotions. During Valentine's Day, if you are launching new products or services, it is better to use this kind of promotion method.
6. Gift promotion. The use of gift-based promotions on Valentine's Day is not only to stimulate consumers' desire to buy, but also to quickly introduce and promote products to customers and win their recognition.
7. Exhibitions and joint exhibition-style promotions. Co-organize product exhibitions in affiliated branches to create a certain momentum and scale, allowing consumers to have more choices; they can also organize product exhibitions, such as the sale of various holiday packages, etc. In this kind of activity, manufacturers compete with each other to promote the sales of goods.
Examples of Valentine’s Day promotions:
Valentine’s Day promotions: If you spend XX yuan or more, you can get a talking rose as a gift.
Any time you spend a certain amount and add one yuan, you can get a new product.
Valentine's Day promotion methods: In addition to special discounted products, we also hold Valentine's Day activities to find lovers.
1. Launch some Valentine’s Day cafe packages.
2. Decorate the cafe for Valentine’s Day to make it look more Valentine’s Day-friendly. For example: you can ask people to talk about piano or sing lyrical songs, etc.
3. You can launch some activities: for example, every couple who spends money in a coffee shop can receive a packaged rose to express their love. Feel free to ask for gifts for couples, etc.
4. The next step is the publicity plan. You can promote the activities of the cafe through flyers and the Internet to attract couple consumers.
5. On Valentine’s Day, ask the waiters in the coffee shop to pay attention to polite language and say happy Valentine’s Day and so on.
Now let’s design some discounts for Valentine’s Day
(1) Prepare a pink or purple closed box in advance and put it in the prepared gifts. A small note for the couple on that day to grab a gift.
(2) How can Valentine’s Day be without chocolate and roses? Set up a small stage in advance, and on Valentine's Day, everyone can go up there to sing songs, show talents, express true feelings, etc. for the girl they like. Guests who go up to perform can receive a chocolate and a rose.
(3) If you can cook a delicious meal for your loved one on Valentine’s Day, it will definitely be a memorable thing: you can prepare a small open space next to the small stage for the guests present. Make your own coffee or other food that your store can provide that is convenient and easy for customers to make.
(4) You can take photos for the above activities or for couples in need.
Let’s talk about the layout of the coffee shop:
(1) Pink and purple balloons are indispensable and can be tied on both sides of the stool. But not too much, so as not to ruin the romantic and elegant unique atmosphere of the cafe itself.
(2) There are also rose bouquets and other bouquets. You can put a bouquet of roses on each dining table. It is best to put some elegant bouquets in dark colors on other places such as windowsills, bar counters, etc. It can complement the entire cafe.
(3) Using more heart-shaped, red, and purple decorations will add to the mood.
(4) Post today’s event posters at the entrance and outside to facilitate attracting customers.
Now is the final touch: after nightfall, you can prepare a large wishing lantern in advance, or you can prepare multiple small ones, depending on your personal preference. Then everyone writes their wishes and puts them in the big wishing lantern, or you can put your wishes in the small wishing lantern. End the beautiful Valentine's Day with your own wishes.
(1) Couples who visit on the same day can get discounts.
(2) As long as customers spend a certain amount on the same day, such as "300" yuan, they can get discounts.
(3) Customers who purchase food and beverages on the same day will have the opportunity to pay half price when visiting the store in the future.
(4) All meals purchased by customers who come to the store for consumption on the same day will be half price if they invite friends to come over on the same day.
(5) Issue special discount cards for Valentine’s Day.
Gift pillows for couples
1. Carry out some warm and cute small activities, such as a few couples participating in a small activity or something, to test tacit understanding, etc. The lighting is best ambiguous First, the atmosphere of the coffee shop must be in place. There must be soothing piano music and the like. You can dress it up appropriately. Some purple and pink balloons are almost enough. It mainly depends on the artistic effect of the coffee shop. Low cost and good results are the best.
Second, provide a small venue where couples can make small gifts for each other. Of course, you can charge an appropriate fee, such as small cards filled with happy words, or making DIY dolls together. The place is too big to satisfy the hearts of some contemporary little girls.
Third, you can do something different, such as asking couples to guess riddles or ask some small questions. The warmer ones are best. For example, if you order a cup of cappuccino coffee, you can get a chance to guess. If you guess correctly, you can get a small exquisite gift from our store. The number of gifts does not need to be large and can be divided into several levels. If the question is difficult, it will be a slightly higher price gift. If the question is simple, it will be a lower price. The gift can be a small card or a small crystal ball. Of course, you can also organize some activities for everyone to participate in. The top prize is a crystal necklace or the like. Of course, this may be a bit wasteful, but it can attract more people to the cafe. consumers, it is also a way to increase visibility.
There is an eye-catching poster in the store that says "Kiss on site for 60 seconds, all you can eat for free". Ms. Lin, the person in charge, said that on Valentine's Day, they will select 100 couples from the applicants, kiss passionately for 60 seconds, and get a free all-you-can-eat coupon. The reason for launching this event is just to have a warm expression for Valentine's Day.
Compared to kissing for 60 seconds, a grilled fish restaurant that is about to open on Nanjing West Road seems to have much lower requirements for activities such as "20% off holding hands with anyone in the store, 30% off hugging, and 53% off kissing". . The clerk at the grilled fish shop said: "Whether you bring friends, family, or strangers or clerks in the store, as long as you hold hands, hug or kiss under the witness of the staff, you can enjoy corresponding discounts." 2022 Physical Store Valentine’s Day Event Planning Plan 5
1. Activity Background
February 14th, the most romantic day of the year, is a day where infinite tenderness and sweetness are released to the fullest. Sincere desire and expectation are waiting for answers, and the collision of hearts creates the spark of eternal love. Valentine's Day is a typical Western festival, but in recent years it has become a festival that young people in my country look forward to every year, and its popularity has greatly exceeded my country's traditional Chinese Valentine's Day. On this day, couples will arrange many activities to celebrate this special holiday. This makes Valentine’s Day on February 14th the first consumption peak after the Spring Festival. Many merchants are proactively seizing this opportunity and conducting various promotional activities in order to increase popularity and gain sales growth at the beginning of the year. We are no exception and must seize this opportunity.
2. Activity name:
"Love is around you" a true interpretation of Valentine's Day
3. Activity theme:
"Rose Mood, love is between you and me" "Thousands of true feelings, achieve your wishes"
4. Purpose of the event
1. On such a romantic day, we send our best wishes with practical actions Sincere blessings, I hope all lovers in the world will eventually get married, grow old together, and be happy.
2. Use activities to increase the popularity of XXXX Plaza, reflect the mall’s humanized care, and enhance XX’s brand awareness and reputation in lifestyle and fashion.
5. Time:
February 14, 20xx
6. Activity content
Four basic links, each theme The interactive games in the link are interspersed with guest program performances for connection.
1. If you love her, write it out. Post a love column on the front door window to express your blessings to your lover
2. If you love her, say it. The mall provides you with love songs on demand for free
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3. If you love her, bring her to where you can get a piece of chocolate at the gate with your shopping receipt for purchases over 99 yuan. 2022 physical store Valentine’s Day event planning plan 6
1. Promotion purpose
Valentine’s Day originated from Western countries, and has now been accepted and recognized by Chinese people and is almost crazy. Through the theme of "Valentine's Day", we firmly grasp the psychology surrounding "lovers" and develop products. Promotions and event promotions to attract customers, increase visibility, and achieve sales.
Vigorously launch the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction benefits. High gross profit sales, striving to create a new high profit target with a gross profit of 20,000 yuan. In the new year, HAFACE will have a large number of new products on the market. In order for each franchise store to better enhance the popularity of our store, we hope that all franchise customers will conscientiously carry out this promotional activity, digest the products in the store to the maximum extent, and clear the inventory. Welcome xxx with the latest attitude.
2. Promotion time
February 8, 20xx - February 14 (Valentine's Day)
3. Promotional period
< p> February 8, 20xx - February 19 (14 days)IV. Promotional theme
1. Show love in a right way and reduce prices in a reasonable way
2. Prepare enough gifts to announce your love to the world
5. Product promotion
"Valentine's Day" is a special holiday, a holiday for lovers to give gifts, so product promotions should be With the theme of "love gifts", we offer jewelry gifts, love tokens, flowers, boutique series, etc.
Each store should do a good job in creative display of products and highlight key displays to ensure that holiday products reach the highest sales.
1. Product special offer
During Valentine’s Day, the overstocked products in the store will be organized and classified, and a special offer area will be set up. These products can take advantage of this event to maintain capital sales and increase sales. Consumers feel truly benefited.
2. Themed display: February 8th - February 14th
Each store will display the Valentine's Day series of products in a conspicuous position at the front entrance, and you can make full use of the kitchen window display. , such as stores without kitchen windows can be displayed in eye-catching locations.
Requirements:
a. Valentine’s Day themed display, with exquisite jewelry as the main display object in the store
b. Each store must pack at least 11 pieces of “ornaments” "Set" for theme display 2022 physical store Valentine's Day event planning plan 7
Event theme:
The sweetness of Chinen Chinese Valentine's Day is coming, so come with me if you love me!
Event location:
Chinian Dessert Fashion Store
Time:
July 31st - August 3rd Total: 4 Days
Activity target:
Couple customers
Activity method:
1. Keep the sweet moments
Couples who spend more than 7.7 yuan in the store can receive a free Polaroid photo by adding 9.9 yuan.
How to operate:
(1) Set up a sweet room and image wall with photos in the fashion store conference room
(2) The photos taken can be used in the fashion store conference room The dessert shop keeps it for one year, and can also be taken away by customers
(3) The couple who was photographed enters the shop hand in hand again one year later, and can spend 9.9 yuan to keep it for one year or get the photo back
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2. Make a dessert for them if you love them
During the event, couples who order fried ice cream can make a fried ice cream for each other by themselves, and the professional fried ice master will personally cook it for each other. Instruct operating procedures.
(There is no need to pay additional fees, the fried ice cream will be paid by the customer at the original price)
3. On Valentine’s Day, Valentine’s Day, couples who enter the store will receive a rose as a gift
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4. Scan the QR code, follow Chinian’s official WeChat account, take a photo of the day’s event poster or event details and publish them in your circle of friends, comment on them, and receive a free puff or a special drink.
Activity materials:
(1) One instant camera (it is recommended to buy one, which can be recycled in future Valentine’s Day, Christmas and some promotional activities)
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(2) 200 pieces of polaroid film
(3) "Sweet House" door sign
(4) 80 roses (plan to book in advance , reduce costs)
(5) 1 promotional poster, 1 acrylic table poster (A4 size)
(6) Event leaflet: 1,000 copies
(7) One "Waiting with Courtesy" ) A polaroid camera (priced at about 2,300 yuan) and 200 pieces of film.
(2) 80 roses (plan to order in advance to reduce costs)
Requires the cooperation of the e-commerce department
Use online platforms to promote before the event starts