China Jordan Sports Co., Ltd., established in 2000, is mainly engaged in the design, research and development, production and sales of Jordan brand sports shoes, sportswear and sports accessories. Its logo is displayed on the left side of the figure below:
2. Air Jordan series is a kind of sports shoes based on Jordan's personal production and design, mainly basketball shoes. Jordan's basketball shoes are mainly suitable for basketball lovers. Its logo is the trapeze logo, as shown on the right in the figure below:
Extended data
Jordan is one of the most valuable sports idols in history. Is the main spokesperson of Nike, Gatorade, hannis, McDonald's and MCI. He first appeared in the advertisement of 1988 Wheaties box and immediately became their spokesperson. Nike designed a series of signature shoes named "Air Jordan" for Jordan. Later, Nike separated this production line from its own manufacturers and called it "Jordan brand".
Michael Jordan objected to the Trademark Review and Adjudication Board of China Administration for Industry and Commerce because he was dissatisfied with the fact that the Chinese Pinyin of his name was registered as a sporting goods trademark, arguing that a large number of malicious registrations of Jordan Company in China far exceeded the production scope of Jordan Sports as a sporting goods company, which constituted a disturbance to the trademark management order. However, all the above requests were rejected by the Trademark Review and Adjudication Board. Since then, Michael Jordan has fought 34 lawsuits with the Trademark Review and Adjudication Board, and the first trial also ended in failure.
20 15, 15, these 34 cases were merged for second instance in Beijing High Court. The case will be pronounced in due course. In May this year, Beijing Higher People's Court ruled that Jordan lost in 32 of 78 sports trademark disputes.
Baidu Encyclopedia-Jordan (China Sporting Goods Brand)
Baidu Encyclopedia-Jordan Basketball Shoes
Baidu Encyclopedia-Michael Jordan