Every message displayed in the WeChat circle of friends is actually releasing a signal about who you are.

Weak relations are more useful than strong ones.

Strong relationships can provide you with limited new information.

People who can see your circle of friends are weak, and they may come from different industries and different circles. This kind of relationship has more people and a wider range, which may provide you with a lot of new information in new fields that you don't know.

In the writing scene of a circle of friends, your users are every onlookers, and every circle of friends is sending them information about who you are. If your working relationship is concentrated in WeChat, then you should regard your circle of friends as a platform to enhance your personal workplace charm and build it with your heart.

Important formula: circle of friends = shaping the first impression+everything depends on human effort+heart depends on human effort.

term of endearment

Your name should be consistent with the name of your work environment. Doing so can reduce the burden of others' memory on you and make others remember you.

Most people's first choice is of course to use their real names. If employees in foreign companies like to use English names, then I also suggest that you bring at least your last name, otherwise, as soon as others find 8 Mary and 5 David, they will be confused about which one is you, and it is easy to send wrong information. Let the other party find you at a glance, which is the embodiment of your user awareness.

It is best not to change it often. Nickname is the most important tag for others to search for you. Frequent changes in key information can easily lead to the loss of relationships.

head portrait

WeChat avatar is a personal brand logo, which plays two key roles.

First, show your image. It is best to have a positive image and a positive photo of you. Don't be too messy in the background, so that people can see you clearly without clicking.

Second, you can also use it to tell everyone about your recent changes and what your recent state is like.

Mr. Xuan Mingdong is a speculative and serious person. His head is a small puzzle, and he will test your psychological gender. Using the same picture with different meanings as an avatar can not only show his personal hobbies, but also be a good topic to break the ice with new friends.

Personalized signature

Personalized signatures should also be user-aware, because this sentence is not for yourself, but for users.

Example 1:

Some people call the signature file of enterprise WeChat "the wake-up time on weekends is lagging behind". Are you afraid to look for him if there is an emergency?

A kindergarten teacher, his signature is "The world is not worth it". As a parent, how do you feel when you see such a signature? Is it difficult to trust the child to this teacher?

In the workplace, emotional color has only two directions, either positive or plain and useful.

Example 2 Positive and Positive:

The signature of the art curator is "Breathe with Heaven and Earth".

A government official, whose signature is "Donation and Material Donation".

The famous writer's signature is "Dawn, Earned Again".

Simple and useful: tell your user what you are capable of, what help you can give him, or how soon he can contact you.

Example 3 is simple and useful:

A travel consultant, he can call his phone number,

If you sell seafood WeChat business in a circle of friends, you can write "support flash delivery, rest assured, express delivery". Such a signature is to provide practical help to the other party.

We should make good use of the nickname, avatar and signature of WeChat to express our positive, plain and useful image.

Send a circle of friends: how to send advertisements

Core: Everything must have its own.

Key point: the company does not necessarily point to our private domain traffic. Many times, leaders and colleagues actually look at our recognition of the company, so we must do it or not.

Participate in research or use of products:

The first person: directly copy the company's product introduction to the circle of friends, what sixth-generation products have five functions, and what problems can be solved comprehensively. Maybe once or twice, but if you post it frequently, your other friends will definitely think that Dong Qingqing is like a WeChat business.

The second person: He didn't copy the cold product introduction directly, but copied the boss's circle of friends. That's what the boss said. Our new product will be on the market soon. I hope colleagues will correct me and support me.

We should write like this: my colleagues have investigated me when developing products, and the research questions are very novel. After the product was developed, I also participated in the trial in the first batch. Doing this PPT, the efficiency of analyzing data is several times faster. Students who often stay up late to do PPT and analyze data are worth a try.

We must put your own experience, your participation and your evaluation into it.

Does not involve products.

Suppose Universe Company makes a short video of brand promotion. How to send it to a circle of friends?

We can write like this: Time flies. I didn't expect to have been in the company for a year. My biggest experience in Cosmos is friendliness. At work, everyone also argued about their work, but no one ever took it to heart. We get together after work, play football, eat meat and chat. I can work and live happily here.

Sublimation: solve the pain points of users and express your thoughts on the company's industry.

We can write like this: The biggest difference between leading and following is that a leader, regardless of the gains and losses at that time and place, will devote himself firmly to something for a long time when he finds it worth doing. For example, Tesla and BYD have been criticized for their performance fluctuations, but they have always insisted on their own judgments on the new energy industry and continued to invest huge sums of money. Now they have become recognized leaders. I was so lucky to witness the process of a niche product being recognized by the world.

This has nothing to do with you.

For example, colleagues in the next department asked you to send a job advertisement, recruited a salesperson for their department, and even sent you a job poster. Do you think you can stop posting this circle of friends?

We can write like this: Wang Yongyuan is my most trusted predecessor. In the past year, he took the team to expand the territory, with discipline and momentum. The team he leads is as professional as he is, and the atmosphere is good. Now the team wants to recruit new people, and the recruitment needs are shown in the figure. Welcome to recommend.

Point: Don't write negative emotions in the circle of friends, even if you are busy, tired and angry, don't complain in the circle of friends.

Emotion is something that floats with the wind. There is now, and there will be no more. You can send a circle of friends in a rage, delete it later, or even send it in groups on WeChat, so it is difficult to really block the spread of information. Moreover, there are many people in the circle of friends, and you don't know which of your personal friends may have engaged in a working relationship. Once hired, it's a social death.

Friends circle: how to send private affairs

When you send private information, you must consider other people.

Example 4: Sun Baby Friends Circle

Today, I took my baby to the universe park. There are few people, and the bicycle lane is very long, which is very suitable for taking my baby to ride a bike. In addition, there is a football field in the park. If you like playing football, you can also experience it. However, playing football must enter from the south gate of the park. It's too far to go in through other doors.

Example 5: A 5-year-old child can finally sleep by himself.

Five-year-old Bao Xiao can finally sleep by herself today. Looking back on this process now is quite tortuous, but at least we did one thing right. We don't expect the child to sleep by himself for the first time all night, as long as he can persist for even a few minutes, we should praise him.

On the first night, Bao Xiao slept alone. After turning off the lights for half an hour, he gave up because he was afraid. We didn't ask him why, nor did we criticize him for running away. On the contrary, we praised him for being brave and being able to sleep by himself for 30 minutes the first time. Bao Xiao was encouraged and asked to try again.

How do friends circle establish contact with others?

You can write some personal comments.

Write down your hobbies and specialties.

Principle: if you want to start a company, you must have your own business; Give personal things, there are others in my heart.

Friends circle reply message

Reply: My experience and summary are useful to you.

Important: Don't take the initiative to close the conversation.

Good interaction can help you manage the weak relationships in your circle of friends. You can also learn from the method of "yesand", affirm each other first, and then add new information.

Example 6:

You sent a message, "I sprinted all day, arrived at 4 am, and saw Shanghai at 4 am. All my friends have done their best, and this activity will be a hit. " Some colleagues commented that you "pay attention to safety when taking a taxi in the suburbs at night."

Close the dialogue: nothing, Shanghai's big cities are safe.

Yes, it is not easy to take a taxi at night. We made an Appointment in advance and felt it was more convenient to take a taxi with this app in Shanghai.

Example 7:

You send a circle of friends to reduce fat. A friend commented on you: "I haven't lost weight after eating for a week." It's too difficult for me. "

Yesand Dialogue: I heard from Teacher Feng Xue that there will be a platform period for losing weight, but as long as we stick to the past, the effect of losing weight will be obvious. Let's cheer together.

abstract

First, you should set your WeChat nickname to your name, which can reduce your memory burden. Don't waste signature files, either show a positive attitude or leave useful information here.

Second, when writing in a circle of friends, remember one sentence: you should have your own career in the company, and others should also have their own careers. Running a circle of friends as your own personal media can add points to your career.

Third, be sure to reply to comments from friends. You can use the idea of "yesand" to manage the weak relationship in your circle of friends.

Onemorething: a writing guide for WeChat friends circle.

First, don't send messages unrelated to work during working hours.

Second, try to keep a positive attitude when making friends, and don't convey negative emotions.

Third, don't think that I can say something by innuendo without directly saying or naming names.

Fourth, please pay attention to the articles forwarded by yourself.