Zhan 18 itself is positioned as an actual basketball shoe. Although there is the blessing of James' identity, the price drop is because these shoes are practical shoes. If it is not excessively restricted, the price will not be very high, so the price decline is also a market law.
In addition, it should be noted that only James in the Nike camp has signature shoes. Owen, George, Durant and Brother Alphabet were all eliminated, because there was no exposure. Basically, the new Nike products were pulled over except Jordan and the replica version of Kobe 5, and the new LeBron 18 was promoted.
Extended data:
Zhan 18 is James' own IP. As the first person in today's league, James's appeal is still very sufficient, but there are a group of fans who will buy shoes even if they are not suitable for themselves. Zhan 18 is a practical shoe, and its own value is not very high, so the price drop is inevitable.
Besides, I want the Lakers to go to the finals again. After ten years, the Lakers entered the finals again, and it was in a downturn for ten years. Therefore, the only memory is that there is a huge group in the league, and they have to shout out their five-word mantra from time to time. The fan base can be said to be manageable and have spending power.