Bape, the leading brand in Harajuku, Japan, is definitely a typical representative of trend culture. Although opinions vary, NIGO's success is obvious to all.
Neighbour (NBHD)
Yohji Yamamoto
Issey Miyake Kenzō Takada is not a completely Japanese brand, and half of its European ancestry is generally Japanese.
Others include: undercover, mastermind, number nine.
Japanese street clothing brands have successfully stepped out of the box and turned to the Hi-Fashion route. Among them, there are many rare examples. The first is Under Cover, which entered the European market with dissolved clothes, and then _ _ entered the $ Number(N)ine in new york with an erosive style. They have already become a must-have fashion for hipsters. Among them, $ Number(N)ine has officially landed in Hong Kong recently, appearing as a soldier, which is believed to be the number one target for the tide friends to change seasons.
Takahiro Miyashita, the designer of # (N) INE, which has always been extremely low-key, has been rated as a successful brand by Japanese fashion circles. Since/kloc-0 founded # (N) INE in 1996, he has also made impressive achievements, and even opened the first overseas store in New York State on August 9, 2003, which became a popular story.
The origin of the brand name is that the designer appreciated a famous song "Revolution 9" sung by The Beatles very much, and the word __Number Nine was repeated in the lyrics, so the brand was named # (n) ine under the palace. Later, in 1998, he moved his specialty store from his birthplace, Harajuku, to Ebisu, which immediately became an important landmark in Ebisu. Ba ba ba. BAPY (meaning busy working lady) is actually BAPE o's women's dress, which is another brand specially designed for women by Changwei Zhiming. I hope this brand can better cater to the tastes of many female ape fans. BAPY o designer is a man named Kiko Abercrombie &；; Smelly cat
Abercromby & Fitch is the first big brand in the United States to set off a global fashion whirlwind. The jacket version is specially designed for women. Made of cotton fabric, it is breathable and comfortable, comfortable to wear, perfect in decoration and charming in curve. Comfortable texture is different from ordinary fabrics. The fabric is processed exclusively, which is non-deformable clothes, and does not need special consideration for washing, so that you can save time when sorting clothes, which is most suitable for women in the new era. Fred Perry, a classic style, has recently made his mark in Hongkong, Taiwan Province and Japan. His famous polo shirt has also become one of the most popular shirts in Jordan chan, and the classic crown logo is based on the logo of Wimbledon. The reason is that Fred Perry is the first male seed player to win the wimbledon championships championship, and he will win the championship again and again in the future, so Fred Perry became the consent word of professional tennis, which of course made the British particularly famous. As for Japan, which will be the most hyped and renovated, it can be said that it is quite popular, and the situation of snapping up and out of stock is different! X-large x-large.1Adam Silverman and Eli Bonerz, who graduated from Rhode Island School of Design in 1988, studied architectural design. After working as an architect for several years, in 199 1, with the investment of their good friend Mike Diamond (a member of Beastieboy), they opened a clothing store named X-Large, which used orangutans as its LOGO because of Ben Davies. At the beginning, X-LARGE sold a Davis product. Eli Bonerz, one of the founders, had a special liking for this, so he invited friends to design a LOGO based on BEN DAVIS for his brand. Today's X gorilla was born. Y-3 and yohji yamamoto yohji yamamoto, one of the most important and influential Japanese designers in today's fashion world, were born in 1943, and their father died in the Second World Station (was it the Japanese invaders? ) YOHJI was raised by his mother who was a tailor! Influenced by his mother, YOHIJ loves fashion design. He completed his degree in fashion design at BUNKA Fashion Institute (the founder of NIGO-APE and the brother of Gao Qiao Dun) and established his own brand ~
1972 and 1979 established the y home for women and the y home for men respectively.
Its design and tailoring are full of wisdom, creativity and difficulty, transcending the boundaries of time and culture, reorganizing the concept of clothing with neutral aesthetics and exaggerated proportions, and its works are timeless classics! The Y-3 series cooperated with Adidas is one of the most remarkable cross-border works in recent years! ! Neighborhood Neighborhood originated from 1992, formerly known as Neighborhood? NYC (new york City) was originally sold in the alliance of SOHO District. At that time, because the designer was American, the design style was biased towards militarized patterns and simple graffiti. Neighborhood has not become a first-class brand in the United States, but it has entered the entire Asian market since its debut, especially Japan. According to UFO, the owner of UNISEX, a famous street shop in Hong Kong, the situation is somewhat similar, also from American social research. In recent years, TRANSACTION handed over the copyright and design to the Japanese, so it also brought some Japanese designs on the plane. Simple font design can show their intentions and characteristics.
Super couple
Superlovers was founded in 1988, with love as its basic theme, and its style went to English clubs in the 1980s.
Fashion-oriented, and happiness &; Hippies were impressed, and in that most acute era, they put forward the street style of super love.
Popular. Its products mainly include clothing, backpacks, watches, glasses, socks, shoes and so on ~
Qingrenwu
Mainly ken&; MERRY and their partners mainly launch a series of products such as clothing and groceries. And fix every issue of Japanese CUITE magazine.
Publish a new design or introduce a new role.
excited
Hipster is a famous brand of Japanese trend, which has been strongly supported by many local artists, such as Edison Chen. Excellent patterns and T-shirt materials are the brand features to maintain its popularity. With a touch of punk style
Crossbeam boy
Beams Boy, owned by Beams, has a history of more than 20 years in Japan, and has become a representative of Japanese girls' fashion with its unique design. In the early summer of 2005, I.T. officially announced that the first Beams Boy store had landed in Hong Kong. Beams Boy has always been very popular in Hong Kong, and the landing of the first store immediately became a new shopping spot for fashion lovers who love Japanese street clothes.
Beams was founded in 1976, with a history of almost 30 years, and its works have been leading and influencing the fashion trends in Japan. As for its brand BEAMS BOY,1opened its first independent store in Shibuya, Tokyo in April 1998, and now it has 24 sales outlets in Japan.
Leading the trend culture
Beams' creative mission is not just a dress, but to reflect the trend culture through works. His works not only emphasize his own quality, but also become a part of influencing the future. Beams has continuously expanded its fashion kingdom and launched various products for different ages and classes, each of which is full of unique personality and information, in line with the rhythm of modern life. Therefore, it is no exaggeration to say that the pillars are the leaders of the trend.
Paul Frank Seven years ago, designer Paul Frank sat on a sewing machine and made a giant-billed monkey named Julius out of red sterile artificial leather. Since then, Julius, the giant-billed monkey, has appeared in pajamas and wallet like a poker face. It started out on a small scale. Now? What a great prank! A popular accessories company created a million-dollar sales quota. Julius is very attractive to the younger generation, and his products are very popular all over the world. Movies are like ace spy /2-3 episodes, American pie/1-2 episodes, fake dad and spice girls. MTV and E on TV! , Dharma and Greg, Crazy TV, ally mcbeal. Theme popular magazines, such as Seventeen, Vogue, InStyle, Glamour, W, etc. We can find traces of it.
Paul Frank did all this very well! However, what really makes them look so special is that they are all made of a rare material-vinyl. Vinyl is not only as durable as leather, but also not made of animals. What's more, it looks better than leather! This is the perfect gift of Paul's original design concept! In addition to accessories, 1999, the company developed a series of sportswear with obvious patterns with the theme of youth. Recent additions include underwear, casual clothes, pajamas, furniture and sunglasses.
"Paul Frank is your friend" has always been a refreshing commodity slogan! 35-year-old Paul Frank left his signature on the goods; Special colors and handwork present a commodity that people can't put down. Just as he made guitar straps for orchestras and helped the company design a series of peripheral products in the early days, he still loves the award-winning sewing machine that accompanied his success.
With the success of Julius, Paul Frank created more cartoon characters related to animals. First Clancy the giraffe joined the ranks, and Isaac the polar bear got a good name. Skurvy's writing style is also very skillful, which makes people have a lovely impression on the skull.
At first, because Paul Frank made a gift for his friend Ryan Heuser with a sewing machine, Ryan, who has been dealing with public relations at Moximo Company, changed his mind because of Paul Frank's gift and chose to start an incredible future career in his parking lot on the coast of Newport, worth $5,000.
"I trust Paul"-Ryan Heuser is 29 years old and is the chairman and co-founder of * * *. "I know that he is really talented, and I know that I can make his invention suitable for sale", so he left his original company and founded it with his friend John Oswald, 35, at 1997.
Founded in 1997, it only started in a special image shop, like X-Large. At present, Paul Frank's products can be found in more than 1000 stores in the world, such as Nord stron, Bloomingdale, Urban Outfitters and Kitson in the United States, Colette in France, Harrods in London and Beams in Japan. Authorized exclusive agents include Japanese, Canadian, European, Taiwan Province and Australian. In order to enhance the brand image, we have developed eight flagship stores in Los Angeles, Newport Coast, San Francisco, new york, London, Tokyo, Osaka and Ginza. ape
Boldly playing the Japanese trend must start with BAPE. Without NIGO, no one would know about Hibakharajuku. Since 1993 founded the brand, NIGO's popularity has never stopped, and it has been even more popular recently! It will also be a guest shot in Lost in Translation, one of the top 30 romantic movies in Tokyo. It seems that NIGO is suspected of attacking the film industry. NIGO also specially invited NEPTUNES, who is in the limelight in the United States, to take charge of sampling and make the latest album NIGO(B)APE SOUNDS together with BAPE Show Story.
ANDRE, the first top French graffiti artist, held an exhibition called "Tokyo Love Graffiti" in BAPE Gallery to release the power of love. Andre, the chief French graffiti master, joined the street graffiti world on 1985. He likes to draw Mr. A's dolls like ghosts on street signs, building exterior walls, decoration shops and iron gates. 0 1 On the eve of Valentine's Day, Andre suddenly established the organization "Love Graffiti". As long as you register your lover's name through the internet, Andre will help you distribute the declaration of love on the streets of France and even take pictures for you. This romantic graffiti world was attracted by NIGO, and he decided to formally cooperate with ANDRE. In addition to continuing to invite Andre as BAPY's designer, he also held this exhibition called "Tokyo Love Graffiti" with Andre during Valentine's Day in 2004. Undercover Undercover Designer Gao Qiao Dun 1969 was born in Japan. He was already interested in fashion design when he was at school. 1989 After studying fashion design in the School of Culture and Fashion, he worked in a fashion shop in Laigu until 1993 when he opened a ubiquitous shop in Harajuku with NIGO, a designer of bathing apes, which immediately made him famous!
1994 cooperated with friends to set up a clothing brand undercover. In the same year, we also cooperated with Hiroshi Fujiwara, the godfather of fashion, and founded the cooperative brand AFFA. Ten Gao Qiao Shield and its brand undercover became the top names in Harajuku. The design of undercover is not only focused on men's wear, but also on women's wear series!
Viswim
The rapid rise of VISVIM is directly related to Hiroshi Fujiwara, the godfather of Japanese trends, who personally performed his products on many occasions. It has become a law that anything Hiroshi Fujiwara wears will become the hype of trendsetters. Both FBT and SKYNARD RING Mokasin launched in cooperation with FRAGMENT have been supported by this "godfather"; That's why VISVIM was able to take the lead and become a famous trend brand.
In fact, HIROKI NAKAMURA, the founder and designer of VISVIM, has always had a close relationship with Hiroshi Fujiwara, and has cooperated many times. When Nakamura was the manager of GRAVIS, he set off a craze for the brand. After the establishment of VISVIM, it won the support of many friends, and the products it sold were unfavorable.
Founded in 2000, VISVIM not only got the support of Hiroshi Fujiwara, but also played a lot of tricks. In addition to functional materials (such as GORE-TEX) combined with simple design, the most powerful trick is to re-integrate classic shoes with new elements to make them rejuvenate. For example, the famous DECOY DUCK BOOT was improved from the classic leather boots of L.L.BEAN in11970s. Today's SKYNARD RING Mokasin is also based on Hermes' leather shoes. It is the unique ability of Visham to absorb the strengths of others and combine his own creativity to create unique works.
Excellent marketing strategies and friendly relations with major trend brands and trend leaders have also improved VISVIM's popularity. Although VISVIM has only been published for five years, it has successively cooperated with well-known brands such as UNDEFEATED, ZUCCA, NEIGHBORHOOD, FRAGMENT, S.O.P.H and GOODENOUGH, and launched many shoes in a cross-border way. This also makes VISVIM's products quickly become the favorite of trendsetters.
In addition to all kinds of shoes, VISVIM's current clothing series matches outdoor elements with workers' style, including trench coats made by GORE-TEX and washed jeans based on 50 1, all of which are expected works stussy.
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Avisu Plan Japan