To do a good job in WeChat marketing, we should do the following three things:

First, friends circle should create

avatar, nickname, signature and cover of friends circle. Nicknames are simple and easy to remember, and their real names can reflect their own positioning, and their own values and cover of friends circle can be signed. You can introduce yourself, work scenes and products, but it must reflect aesthetics, not.

friends circle content planning. For example, I am in the beauty industry, so my requirements for the planning of the circle of friends are that I can reflect my major, let more people know what I do, and let others trust me.

2. Community

Community operation means that potential customers are concentrated to a certain extent or have loyal fans. Through the community, the influence is amplified, and large-scale transactions are achieved or users influence users, and more new users are introduced.

There are several key points in community operation

1. Establish community operation objectives.

2. Prepare relevant topics that can stimulate discussion and are related to the purpose of changing careers.

3. screen out active users and maintain a good relationship.

4. Content preparation, what content to send at what time and what activities to do, so that users have a sense of participation.

5, according to different products, make the transformation content.

III. Operation in WeChat official account

I started my WeChat operation in WeChat official account. There is no space limit in WeChat official account, so it is easier to produce good content, which will help build a professional image and personal brand.

Wechat marketing looks very simple. In fact, it has its own operational logic. If you understand this logic, it is not difficult to do it. If you don't understand it, you can do it when you see what others are doing. Without systematic knowledge support, it can only be superficial and it will not work for sales.

In short, doing WeChat marketing boils down to people's sales, so you should sell yourself out, let users have a good impression on you and leave a good impression, so as to do WeChat marketing well. When doing WeChat marketing, self-positioning is a key step. Self-positioning including WeChat name, signature, avatar and circle of friends marketing content should be consistent.

only in this way can we establish our own brand and give users a professional and credible feeling. When doing WeChat marketing, remember that people-oriented is the way of marketing.

with communication as the core, wechat is originally a social software for people to communicate with each other. Therefore, if you want to do a good job in WeChat marketing, you must communicate and interact with users. So that users will sell your account. But many marketers ignore this. Remember that if you want to play WeChat marketing well, communication and interaction are the core.