The activity plan is a written plan for the specific activities to be carried out, and detailed analysis and research are made for each step to ensure the smooth and successful activities. The following is the related content of 5 articles about the planning scheme of Chinese Valentine's Day events in 222, which I collected for your reference and hope to help you!

222 Chinese Valentine's Day Activity Planning Chapter 1

An activity background

On Tanabata, this day, infinite tenderness and affection are released to the fullest, sincere longing and expectation wait for an answer, and the heart-to-heart collision sparks eternal love. On such a romantic day, we send sincere wishes with practical actions. May all lovers in the world be well, grow old together and be happy.

Second, the theme of the activity

"Heart-to-heart Star Wish" borrows a romantic star, makes a sincere wish, and continues the fate of his or her past life.

Third, the purpose of the activity

1. The ultimate purpose: to improve product sales;

2. Direct purpose: to improve brand fame and reputation through activities;

IV. Event time

January 23rd-February 2th

V. Event location

__ Jewelry selling points in North China

VI. Organizer

__ Jewelry Co., Ltd.

VII. Event details

Divided into three parts

1.

2. Dedicated to lovers who can't spend Valentine's Day;

3. Dedicated to single aristocrats.

The details are as follows:

1. Dedicated to the lovers who can spend Valentine's Day

Write a romantic poem with him (her), make a sacred covenant with him (her), share the deep language with him (her), and hold hands with him (her) in this life.

heartfelt recommendation: "heart-to-heart"

2. Dedicated to lovers who can't spend Valentine's Day

There are you and him (her), constant true feelings and eternal expectations, just because love is in our hearts. Give it to him, give you a blessing, it will come true, because it is the embodiment of love.

Love recommendation: "Heart Sea"

3.

Dishes for single aristocrats in pairs, let's temporarily put down the burden and have an appointment with the meteor, believing that it will fly to the place where our dreams come true with our wishes.

Love recommendation: "Angel Kiss"

Activity highlight 1

"Heart-to-heart Star Wish"

Make a sincere vow to your other (her), let the meteor carry your true feelings and travel through every corner of the world, believing that your dreams will come true.

(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of _ _ jewelry. )

props preparation: meteorites, placed in exquisite glass boxes, represent the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Activity Highlight 2

"Call for the Truth Manifesto"

Participants fill in your manifesto for him or her on the card specially made for you, and we will judge and select the most creative manifesto, the most touching manifesto and the most romantic manifesto on March 3rd. Be sure to leave your contact information! We will help you convey your affection to him or her.

(Purpose: to create a space and venue for lovers to vent their feelings, and on the other hand, to improve the brand's fame and reputation. )

In order to make the award fair, we have specially prepared a sealed box and an envelope for those who fill out the declaration. Fill it out, seal it in an envelope, and then put it into the box by the person who fills it in for the judges to select.

props preparation: reserve appropriate space on the activity leaflet page. In addition, the leaflet should strive to be novel, unique and different, giving people a desire to read it carefully.

to make the promotion successful, we must make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction to promote sales. This is the point to stimulate the target object.

activity highlight 3

"shopping courtesy"

all customers who shop on the same day are given small gifts. (Flowers)

Activity Highlight 4

You can also design and process your exclusive diamond jewelry for him or her in our major selling points, which must be interesting!

But you must remember to order it in advance before you can present your special diamond ornaments for him or her on Valentine's Day.

In addition, you can go romantic and warm with coffee shops (candlelight dinners), teahouses and discos.

VIII. Media promotion (omitted)

IX. On-site layout

Set up special areas for each selling point to display the recommended products of this event;

in line with the theme of this activity, it mainly highlights the "romantic, warm and solemn" atmosphere.

Specially show the attached objects of this activity: the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

each selling point is decorated with star ornaments (folded into small stars with ribbons) to create an atmosphere where meteors pass by (one big star and five small stars for each selling point).

Hanging the flag: A meteor that highlights romance crosses the sky with our pious vows;

x-stand: show all the activities.

Chinese Valentine's Day event planning plan for 222 Part 2

1. Event time:

7: on August 16th, 2

2. Event theme:

_

3. Theme elements:

Classical Valentine's Day preferential service

4. Event location:

.

VII. Activity expenses

5 yuan, 1 men and 1 women, includes prizes, props, venue fees, buffet barbecue fees, drinks, etc. Specific activity plan

VIII. Activity contents

I) On-site activities:

1. Please uniformly paste the number plates received by each participant on the upper left chest; (Put the prepared numbered pieces of paper into the game box for use during the game)

2. The scene is divided into several areas A (men) and B (women). Please take a seat with the volunteers when you enter;

3. The host gives a brief introduction, and asks each guest to say what you want to say most as a "true confession";

4. Encourage male and female guests to freely combine on stage to play romantic games. Activate the atmosphere through small games.

Small game

Hydrangea throwing, where the host randomly selects five women from the game box to throw hydrangea. (All the guests stood up and enlivened the atmosphere) Five pairs of temporary couples produced at the scene were tested for their tacit understanding. (Needle into balloon) There will be prizes and penalties, and 1-3 people will give small gifts. 4-5 accept the punishment that everyone comes up with together. (Can't be too outrageous)

5. The popularity of the scene is great. Applicants can present roses to their favorite object, or write your number plate on the roses and ask your matchmaker to give it to the other party.

roses can be purchased in the on-site work area (each 2 yuan);

6. The barbecue buffet begins, with 3-4 pairs of male and female guests working together to share delicious food.

7. arrange some interactive programs on the spot, and welcome everyone to actively participate; (For details, please refer to the program)

The content of the program depends on the registration of the guests participating in the activity. There is no limit to the recitation of songs, dances and poems. Please contact QQ in advance if you need music)

8. The conference encourages you to show yourself boldly and perform on stage. Give flowers to your favorite object on the stage, show your true self, attract the eyes of the opposite sex and find the other half that matches you.

9. Encourage male and female guests to freely combine on stage to play romantic games. Activate the atmosphere through small games. (The highest applause will be rewarded) and three best couples will be selected. (small gift)

1. Free communication time.

11. The host made a closing speech and the activity ended successfully.

2) How to leave a message to the other party:

1. Applicants can browse all the information boards on the spot;

2. The conference will provide 3 wish stickers for each registration. If you are interested in the information of X people, you can write down your contact information on the wish sticker and paste it on the other party's information board.

3. If you don't have enough wish stickers, you can buy them in the on-site work area;

4. The conference is only responsible for the applicants who participated in this blind date meeting, and the conference will not be responsible for the authenticity of the messages posted by the conference.

3) Registration:

1. Those who have registered please get the number plate at the newspaper office with the receipt of the registration form;

2. Please take a seat in the designated area after reporting;

3. Please keep in order when you enter the venue, and don't rob;

4. Please take an active part in all kinds of friends-making activities after admission, and abide by the on-site staff arrangement and the rules of the game;

Chinese Valentine's Day 222 event planning plan Part 3

Event time:

2__ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ "Bless Beijing, Dream of the Motherland" Ten Thousand People Signature Activity

2. Love shopping on Tanabata to give surprises

On August 7th, 2, a box of 5 yuan chocolates was given when shopping in 77 yuan at one time, and only one box was given for each receipt, and the limited gift was given until stock lasts.

III. Happy Shopping Win Gold Award

During the period from _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ The details of the event are as follows:

(1) Only customers who have bought more than 3 yuan at one time (Juxian Store, Junan Store and Jiaonan Store are full of 2 yuan) can sign up for the competition. The qualification for the competition is subject to the amount of a single receipt, and the shopping receipts are not accumulated to participate in the event.

(2) This activity takes the customer's "shopping amount" as the evaluation standard, and sets up a "shopping medal list" to announce the shopping amount information of the top three customers participating in the evaluation activity at any time. When the mall is closed that night, the top three customers will be awarded the gold medal, silver medal and bronze medal of the "Winning Gold Medal" activity on that day. The winners will be announced in the "shopping medal list" and notified by telephone the next day. Please bring your shopping receipt and ID card when you receive the prize.

(3) The gold prize winner will receive a gift worth 2 yuan, the silver prize winner will receive a gift worth 15 yuan and the bronze prize winner will receive a gift worth 1 yuan.

Fourth, you get married, I give gifts

Newcomers who registered for marriage on _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Limited to 1 people per day, while stocks last.

5. Promotion of goods

1. Promotion of holiday gifts: chocolate gift boxes, jelly gift boxes, jewelry gift boxes, etc.

2. Discount sales for summer school supplies, books, stationery, and student bags.

3. In summer, some goods such as shoes and clothing will be sold at a 5% discount.

4. Couples' clothes will be displayed first.

Chinese Valentine's Day event planning plan for 222 4

1. Purpose of the event

Enhance brand image and promote service and brand influence

2. Event time

__ _ _ _ _ _ _ _ _ _

3. Event theme

Silent years-true love lasts forever

4. Theme.

VI. Venue

__ storefront and surrounding areas

VII. Theme communication performance

# runs through the activity, forming the main performance.

# Interactive deduction and content transmission effectively.

# Labeling of all supplies.

# All publicity performances.

# Social influence and word-of-mouth communication.

VIII. Overview of the event

IX. Expected goal of the event

Goal 1: Establish a strong brand of jewelry industry during the Qixi period.

objective 2: through this activity, the company's image and social reputation will be further enhanced.

X. the target of the activity

the activity location area is aimed at the crowd.

appeal elements: warmth, romance and carnival.

Xi. Activity forms

Warm, romantic, carnival and game activities are the main activities, in line with the theme of China Classical Valentine's Day on Tanabata. Close the relationship between the company and new and old owners and customers, establish the company's reputation, and enhance customers' recognition of the company.

XII. Specific activity plan

Table Tennis Sucking Exhibition Competition

Theme: Secret of Attraction

Awards: Most Attractive Award

Organization mode: four lucky couples/families are randomly selected from all the people on site, and one person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis. The competition is divided into two rounds, with four groups in each round. The winner will get the most attractive prize.

Responsible person: on-site host

The winner will get a beautiful diamond ornament awarded by the company.

2. Beautiful love legend

1. When "fate" came.

randomly select customers or owners and tell their first beautiful acquaintance with her or him.

Awards won: the most beautiful encounter award

Responsible person: on-site host

Winners can get a beautiful diamond ornament awarded by the company.

3: The lady covers the red veil and ties the man.

Theme: Our love is so tacit

Awards: Best tacit lover award

Organization: 4 couples are randomly selected. The lady covers her head with a red hijab and wears a bow tie for the man with a mask. Anyone who peeks is considered illegal, and the winner is the one who cancels the competition fastest and plays the best. The competition is divided into two rounds, with four pairs in each round, and the winner can win the Best Tacit Lover Award

Responsible person: on-site host

Competition supervision: on-site customer registration or random selection

The winner can get a beautiful diamond ornament awarded by the company.

XIII. Division of publicity stages