Nike is the largest sporting goods company in the world, and its basketball players are also the most luxurious. Nike has not only NBA first-line superstars such as James, Durant, Brother Thick Eyebrows, Brother Alphabet, paul george and Owen, but also many second-and third-line players. It is reported that Nike's market share has reached 665,438+0% (excluding Jordan).
From the near bankruptcy of 1984 to the present development, Nike's success is absolutely inseparable from their strong investment in endorsement and advertising. Over the years, they have been looking for spokespersons to speak for their own brands, which involves many fields, and this has also made Nike's popularity climb year after year and become the most famous sports brand. So, among the many stars invited by Nike, who is the biggest star? ?
Nike has many spokesmen, but when it comes to the moment, James of basketball and Cristiano Ronaldo of football are undoubtedly mentioned the most. Lebron james is undoubtedly successful. He is currently the first player in the NBA, but his influence goes far beyond that, as well as his influence off the court.
Nike now has the largest market not only in the NBA, but also in other fields. For example, Liu Xiang, a former flying man in China, is also a superstar of Nike. At the peak of Liu Xiang's career, he often appeared in Nike's most important advertisements. But now Nike's sports stars are more NBA players. After all, the NBA is now the largest sports league in the world. However, Nike also has a representative figure in European football, that is, Cristiano Ronaldo. James is now Nike's facade, and some sports equipment specially designed for them are also selling well in the market.
As the first person in the NBA today, James and Nike, the boss of sports brand, are naturally a natural couple. Before James entered the NBA, Nike signed a seven-year, $93 million endorsement contract with him, and made the first generation of signature shoes for James since his rookie season. Today, James has been in the league for 16 years, and his first generation of sneakers has reached 16 generation. Among them, there are many mid-range regional sports shoes with outstanding actual combat performance, such as soldiers and envoys, and the sales volume has been high. In 20 15, James and Nike signed a lifetime contract worth more than 10 billion dollars. ?
It has been 17 years since James endorsed Nike, and James has brought huge market benefits to Nike. Since 2003, James and Nike have signed a 7-year, $93 million contract. From 20 10 to 20 15, Nike provides James with an endorsement fee of 20 million dollars every year, and Nike provides James with one copy on 20 15. The total value exceeds $654.38+0 billion. In 2065.438+07, Nike replaced Adidas as the new sponsor of NBA jerseys. Nike's success is not accidental, which is closely related to his vision of selecting candidates. Nike and the stars achieve each other and fulfill each other. ?