3.8 Women’s Day underwear activity plan (selected 5 articles)
In order to ensure that the activity is carried out with high quality and high level, it is essential to formulate an activity plan in advance. The activity plan can be a key factor for a The activity defines a general direction. How to write an activity plan to be more effective? The following is the 3.8 Women’s Day underwear activity plan I compiled for you (selected 5 articles), welcome to read and collect.
3.8 Women’s Day Underwear Activity Plan Part 1
1. Activity theme
Dress up half the sky with colorful clothes and be beautiful and healthy every day
2. Activity location
Stores on the first to third floors
III. Activity time
3.4-3.12
IV. Activity content
< p> 1. Hold the underwear show "Female Style of the Era". On March 8th, there will be an underwear show in the morning and afternoon. The underwear worn by the models is provided by the women's clothing department on the second floor.2. During the event period, women’s merchandise counters on each floor of the mall will be selling at special prices to ensure the lowest discounts. The product range includes: jewelry and makeup, clothing accessories, leather shoes and leather goods, etc.
3. "Be a beautiful and healthy woman" activity. Invite women's health consultation workers to answer questions raised by female customers on site. Contact a number of fitness, beauty, entertainment, skills training and other units to provide discounts to female customers who purchase a certain amount of money in shopping malls during the March 8th Festival, and also win customers for them.
4. During the event, no less than 10 floats will be organized in the ***Enjoyment Hall for promotion. For promotional products, it is recommended to buy clothing, shoes, hats, accessories and other items that women are passionate about and have relatively low prices.
5. Carry out the "Only He Loves You Most" activity. On the day of March 8th, only men who shop at several relevant counters designated by the shopping mall's business department can enjoy special discounts or receive special gifts after spending a certain amount of money.
5. Promotion of the event
Set up event instructions at the entrance of the shopping mall and other obvious places; during the event, the broadcast room will broadcast the event content on a rolling basis; 1/2 will be published in the evening newspapers on March 3 and 7. Edition set of red ads. The POP of products participating in the event in the store are specially marked. 3.8 Women’s Day Underwear Activity Plan Part 2
Activity theme: Women’s Day in March, Beautiful Women’s Day
Activity time: March 3rd to March 15th
p>Purpose of the activity: To stimulate and induce customer consumption, revive consumption enthusiasm, and increase overall sales.
Activity content
1Beauty is with you
Women who shop during the activity can get XX beauty salon with their shopping receipt (no limit on amount) A beauty card (face value 50 yuan)
Note: Cooperate with a well-known beauty salon
2 Dress up as a beautiful woman, add luster with shopping
Every 3.8 On Women's Day, female customers who present a single shopping receipt of 38 yuan can participate in the big carousel once. If the time you enter is the time period you are shopping, you will receive the corresponding Women's Day gift. There are many prizes and a lot of luck. Tickets can only be transferred once, and the amount will not be accumulated.
Time setting (every 30 minutes is a unit)
Gift options: a bag of breakfast milk or skin care products (the price does not exceed 2 yuan), skin care products can choose some small gifts to reduce expenses.
Cost estimate: It is estimated that 10 people will win in each time period, and the mobile fee is 500 yuan
3. Female customers who shop on Women’s Day on March 8 will enjoy double membership points
Festival display: There is a Women’s Day merchandise exclusive area on the south side of the main entrance, with corresponding theme hangtags hanging above, and Women’s Day themed hangtags hanging in the knitting area. < /p>
Publicity method: mobile subtitle product display board, in-store poster broadcast, 3.8 Women’s Day underwear activity plan 3
1. Promotional background
The sales season at the beginning of the year coincides with the March 8th Festival Women's Day happens to be the best time of year for underwear sales, and it is also the time when the seasons change. Take this opportunity to boost sales and deal with inventory.
2. Promotion purpose
To boost sales at the beginning of the year and deal with inventory.
3. Promotional theme
Let you bloom beautifully
4. Promotional methods
Discounts, special offers, and draws
< p> 5. Promotion content1. During the promotion period, more than ten styles of underwear are on sale at a special price of 38 yuan.
2. There are professional underwear shopping guides in the store to guide consumers in choosing the correct and suitable underwear.
3. On March 8th, you can get a beautiful gift when you purchase any product.
4. Some seasonal products are on sale at a discount of as low as 35% off (underwear, bras, home clothes, warm clothes)
5. During the promotion period, if the consumption reaches 138 yuan or more, You can participate in the lottery.
6. Promotional publicity
Leaflets are distributed at the entrance of major supermarkets; hanging flags, display boards, etc. are installed in the store. 3.8 Women’s Day Underwear Activity Plan Part 4
1. Activity Background
Women’s Day is the happiest day for women all over the world. Women’s health issues have become a hot topic among women nowadays. , with the continuous development and progress of the world, women's status is getting higher and higher, and women's consumption is also increasing year by year. Underwear, as an essential intimate clothing for women, has changed from its original use to an item closely related to women's health. xxx is a brand of women's underwear and apparel. On this special holiday, Women's Day, we should give the majority of women a gift.
2. The purpose and significance of the event
As a brand of women’s underwear and apparel, xxx uses the opportunity of Women’s Day to attract customers, stimulate customers’ desire to buy, and promote the growth of store sales. Promote sales of slow-moving items in the store and attract the attention of more new customers. Through Women's Day promotional activities, we will create a good public image of xxx focusing on consumers while shaping and enhancing xxx's visibility and reputation. At the same time, we will expand the Hunan market.
3. The theme of the event
"Care for women, all the way up from Women's Day"
4. Event time
20* March 1, 2019 - March 8, 20** Our first choice for this event is Changsha City, the capital of Hunan Province. The event locations are Changsha Railway Station, Pedestrian Street, West Railway Station and various specialty stores where there is a large and dense flow of people.
6. The organizer of the event
xxx Changsha Branch.
7. Activity content
(1) Prize-winning quizzes
Prize-winning quizzes on women’s health knowledge, so that women can better understand women’s health knowledge and let customers We feel that we are a company that truly serves customers, increase communication with customers, and enhance brand reputation.
(2) 38-digit RMB doubles
The RMB digital code has 38 digits, and the amount of RMB purchased for underwear doubles. Bring a small climax to the event, boost the event atmosphere, and increase brand awareness.
(3) Sign the poster and get a gift
Design a poster that cares for women. Anyone who signs the poster will receive a free membership card and a 100 yuan underwear voucher. Let customers feel that we are truly giving profits to customers and enhance customer loyalty.
(4) Limited time sale
All underwear are available at low prices for a limited time (9:30-10:00, 12:30-1:00, 16:30-17:00 ), attract the attention of new and old customers to xxx underwear, and at the same time promote on-site sales of underwear.
8. Specific activity process
(1) Venue layout
1. Select the venue and communicate with the person in charge of the venue. ), pedestrian street, train station (Apollo Shopping Mall Plaza) and xxx Changsha store.
2. Materials and equipment, tools for setting up the stage, speakers, microphones, and small tents. Underwear sold on site, giant signed posters, leaflets distributed, small gifts for customers, in-store and venue decoration items.
3. Personnel arrangement, host, on-site sales personnel, leaflet distribution personnel, event maintenance personnel, logistics personnel, temporary substitute personnel, and accident prevention personnel.
(2) Specific measures
1. From March 1st to March 6th: Start assigning personnel to distribute leaflets to promote this event. During this period, prepare the items used from March 7th to March 8th, prepare the decoration of the store, contact specific personnel, and arrange for each project to have a specific person in charge and personnel.
2. On March 8, a limited-time sale will be held at each xxx branch in Changsha.
3. From March 7th to March 8th, xxx caring for women activities and serial number RMB doubling activities related to the RMB serial number 38 will be held at the West Railway Station, the train station, pedestrian streets and specialty stores.
(3) Specific steps
1. Arrange leaflet distribution personnel to distribute leaflets in places with dense traffic, such as train stations, bus stations, and intersections, and vigorously promote this event . Decide who will be at the event.
2. The manager of each store will arrange for store staff to decorate the store before March 4th to create a Women’s Day atmosphere, and set aside a special area in the store to display limited-time sale signs and signs to attract customers and increase sales. and new and old customers. At the same time, an area is set aside for small gifts, which are given to all women who come to the store for consumption. The small gifts should be marked with the store address and underwear brand, so that customers can advertise for us and at the same time deepen customers' brand awareness.
4. On March 6, set up a small stage at the event venue, and check whether all tools and materials are complete, whether there are changes in personnel, and whether there are full-time personnel to handle special situations.
5. On March 7th, the on-site event "Care for Women, Starting from 38 and Up" started with an underwear show to boost the atmosphere on site, followed by a question and answer activity with prizes for women's health knowledge to increase communication with customers. Now we are introducing the xxx underwear show. Before the introduction, we tell the customers that we have a surprise later, so that we can catch the customers. Then we tell the customers that they have two hours today. If the RMB serial number is 38, they can use it in double the RMB and increase sales. . Let customers remember us and increase our visibility.
6. On Women’s Day on March 8, we will continue the activity “Care for Women, Starting from 38 and Up”. At the scene, we first took out a giant poster of caring for women, signed it, and gave away a membership card and a 100 yuan voucher. Activities allow customers to feel that we care for them, while developing new customers, selling underwear on-site, and conducting limited-time low-price snap-up activities. Each specialty store also holds limited-time sales activities, including gifts for purchasing underwear, free membership card activities, and RMB 38 serial numbers for double the purchase of women's clothing. Launch xxx in the Hunan market, let people know xxx and improve its reputation. 3.8 Women’s Day Underwear Activity Plan Part 5
Activity theme: Fragrant Women’s Day, Butterflies Dance Half of the Sky
Activity Location: Die Shiqian Terminal Store
Activity Purpose: Increase store sales, strengthen consumer awareness, enhance terminal competition, digest terminal inventory, and enhance consumer reputation.
Activity executor: Each terminal franchisee.
Promotional advertising materials:
Banner: see event theme content for details;
Balloons: Die Shiqian logo themed balloons;
Gifts : Die Shiqian logo themed gifts (best gift box packaging);
Carpet: Die Shiqian logo themed red carpet;
In-store Die Shiqian themed pop, hanging flags, promotional shopping guide Brands, special offer stickers.
If conditions permit, you can set up arches, flower baskets (real flowers required), promotional color pages, and activity content signs at the entrance of the store.
Activity plan one:
Activity theme: Welcome March 8th, Die Shiqian 3. 20% off and free gifts!
Activity period: 3-5 days, the first two days can be used for publicity and warm-up.
Activity content: 32% off for all items (low-selling items), plus exquisite gifts.
The exquisite gifts are: 1. Gifts delivered by Die Shiqian; 2. Beauty and washing supplies purchased by the franchise store.
Activity plan two:
Activity theme: Love March 8, Die Shiqian buy one and get a big reward!
Activity period: 3-5 days, the first two days can be used for publicity and warm-up.
Buy and give away products: 1. Give away products of the same brand with the same value (gifts can be said to be unsalable);
2. Give away products of the same value from another brand.
Activity plan three:
Activity theme: Love for March 8th, Die Shiqian trades in the old for the new and gets a big reward!
Activity period: 7 days, the first two or three days can be used for publicity and warm-up.
Activity content: Replacement of new products is limited to Die Shiqian brand bras. The discount standard for old models is 3.20% off of regular-priced bras.
Activity plan four:
Activity theme: Double happiness, Die Shiqian’s birthday party carnival!
Activity period: 3 days, the first two days can be used for publicity and warm-up.
Activity content: Anyone whose birthday falls on March 8th and purchases any regular-priced bra from Die Shiqian will receive a birthday card (with store business card included), a set of cake cards, a flower, or an additional gift. A maternal and child physical examination card or a beauty card (Note: You need to contact the cake shop and the hospital in advance to reach a cooperation intention, and consider the cost of event prizes. Generally, the above-mentioned industries have similar free or promotional activities during this festival).
Activity plan five:
Activity theme: Colorful March 8th, Die Shiqian’s lucky prize is waiting for you!
Activity period: 3 days, the first two days can be used for publicity and warm-up.
Activity content: If you spend 100 yuan on regular-priced products of the Die Shiqian brand, you will be entitled to a lucky draw.
First prize: a digital camera (or fashionable mobile phone);
Second prize: a cool MP4;
Third prize: in-store Choose any one regular-priced product (designated product) within 20 yuan;
Fourth prize: a designated holiday gift.
(Note: The terminal dealer can adjust the above prizes according to the cost, and they need to be purchased locally. The number can be agreed with the digital store owner in advance, and the number can be returned in cash.)
Note: In order to take into account the characteristics and requirements of different regions across the country, the company has launched five holiday promotion plans for national agents and terminal dealers to refer to and implement.
Agents are requested to extensively solicit opinions from terminal dealers and submit promotion plans for each region. The company will distribute holiday promotional materials and promotional products according to the recommendations of each agent! ;