First, build your personal brand. In this era full of opportunities and personal success, building your personal brand is very important for your own development. Your personal brand is composed of your life track, word of mouth and so on. To build a good personal brand, we need to start from the following aspects: first, you should have good abilities, including adaptability, communication ability, learning ability and innovation ability. Without the ability to make a foundation, you can't do things in the future, and there will be no foundation for personal brand; Second, use your own ability to make good performance, performance is the external performance of your personal brand; Third, you must have a good reputation. Without reputation, your performance may be untrue, uncertain or unstable, and it is impossible to spread. The formation of personal brand is a process of slow cultivation and accumulation, which is gradually formed by others' cognition of you. If you have awareness, you should consider improving your reputation.

first, personal brand positioning. Every successful person actually uses the theory of "positioning". As the greatest marketing theory in the 2th century, "positioning" really plays an irreplaceable role. It is the basic point of personal brand building, and other related work should focus on "positioning". To find a strong "positioning", we should not only consider our own characteristics and "packaging" strategy, but also plan what kind of impression you want others to have on you and create differences with other entrepreneurs. For example, Mao Lixiang, the chairman of Fangtai Group, is well-known for his book Managing Qian Qian Festival and his frequent participation in some social activities (such as giving lectures at Peking University and entering CCTV dialogue programs to talk about the development and management of private enterprises and family-owned enterprises).

the third is to create a personalized image. One of the important ways to make people remember you clearly is to establish your own unique personality image. Your personality in public may be innate or specially designed for the needs of enterprises, but in any case, your personalized image will help you stand out from thousands of entrepreneurs in Qian Qian. In fact, your personality is the concrete embodiment of personal brand positioning and the interpretation of positioning in daily life. The shaping of personality image includes three important parts:

(1) Your outlook on life, world, values, talents, work, learning and innovation, which reflects your connotation and cultivation and focuses on your "inner show". Grove believes that "only paranoia can survive". Under his leadership, Intel's perseverance and individual progress have established an indisputable position in the field of microprocessors, and Grove has become synonymous with "paranoia" in the industry. Sohu's Zhang Chaoyang appeared on the cover of fashion magazines and danced hip-hop in order to maintain the youthful and energetic image of Sohu. com and attracted a lot of attention.

(2) Your gfd, etiquette, office environment, personal space style, signature, car use, office supplies, business cards, etc. reflect your appearance style, focusing on the external performance of your personal image. For example, Pan Shiyi always dresses in that Chinese style, but crew cut seems to have never grown up. This kind of unusual dress can effectively stimulate people's senses for a long time, so that people can remember him clearly.

(3) Your attitude towards society is reflected in your interpersonal skills, social activities, sports and leisure, life preferences and speech style. For example, Chen Lihua likes to collect and make fine rosewood products, and even personally built the China rosewood museum. This good taste has greatly enhanced her image among entrepreneurs; Another example is Wang Shi's mountaineering.

Fourth, always keep your voice. No matter what industry you are engaged in, you must always keep your voice in the industry. You should seize every possible opportunity to participate in relevant conferences and forums in the industry, express your views and ideas in the forums, conferences and media in the industry, set up your own viewpoint banner, and spare no effort to defend it. Of course, views should be distinct and distinctive, and platitudes and conformity should be avoided. It needs to be new, strange and special, and it should be supported by sufficient theoretical basis; The timing of release should also be well grasped, and the event should be targeted, focused and controversial; Look for media and occasions that have a wide and fast spread. In this way, you may hit the spot and gain popularity. For example, in the home appliance industry, Ni Runfeng used to be a pivotal figure. His words and deeds touched the nerves of countless people inside and outside the industry. One moment, Changhong Color TV reduced its price, the other moment, Changhong launched its rear projection TV, and every time Ni Runfeng stood on the forefront to tell the world about Changhong's point of view. Although there are many controversies about Ni Runfeng's merits and demerits, it is indisputable that his frequent exposure in the media and TV reminds people that Changhong is still the NO.1 in the color TV industry.

the fifth is to establish a perfect social relationship network. Successful people have to put their thoughts into other people's minds (internal marketing) and take money out of other people's pockets (external product marketing) at the same time, so they must establish a perfect personal network. A perfect relationship network is not only an interpersonal network, but also an enterprise strategic network and a capital resource network. Your network includes internal networks such as management team, employees and shareholders, as well as external networks such as customers, consumers, governments, banks, communities, partners, investors and competitors. The network determines the success or failure of entrepreneurs and their enterprises. Therefore, you should form a good interactive communication mode with network members, so as to ensure the implementation of enterprise decision-making and the effective operation of enterprise management. Don't confine yourself to a small circle, participate in social activities as much as possible, and sell your own opinions, theories, personalities and abilities to people in order to gain people's cognition and attention. Everyone has his own network. What we should do now is to try to expand and use it and fully gain the recognition and respect of network members. Through the recommendation and persuasion of enterprise stakeholders, we can gain more eye-catching attraction.

Sixth, challenge or approach more influential people. * * * Life and parasitism are both ways of life. Standing on the shoulders of giants can save you the time to build a take-off platform, jump over it and go straight to the dragon gate. Don't be afraid of authority. You should know that authority has become an authority mostly because they have established and discovered arguments that are more convincing than other authorities, or they have published books and made people intuitively know that he is an authority figure in the industry. However, we should know that it is an era of letting a hundred flowers blossom and a hundred schools of thought contend. Anyone can publish his own views and theories for your reference only. So, don't be afraid and superstitious about authority. As long as there are reasonable reasons and arguments, then why not argue and argue with the authorities? The book "Hu Xueyan" has been very popular in the business world, and it seems that businessmen have to read "Hu Xueyan". Pan Shiyi has a unique opinion: "I didn't feel very good after reading this book. The mainstream of the Chinese national spirit is hard work, wisdom and honesty, not horizontal and horizontal, and speculative drilling. Hu Xueyan is a well-connected person in officialdom, shopping malls, love, casinos and wine fields, and has no professionalism at all. And China needs a group of truly professional businessmen who need to work as a lifelong career. "

seven is to seize every opportunity of event marketing. Entrepreneurs should dare to seize the opportunity and realize a "thrilling jump". In the information society, the ability to grasp business opportunities, information and intelligence has become a standard to measure entrepreneurs' leadership ability. Whether starting a business or running a business, entrepreneurs should be resourceful and brave, and seize every possible opportunity to carry out marketing. Especially in times of crisis, most people are often confused and helpless. At this time, if you have enough confidence and courage, then you should stand up and be ordered at a critical moment, which is a crucial moment for you to establish your personal brand influence and prestige. For example, Wang Xiaojin, the general manager of Gujing Group, responded quickly after the fake wine incident in Shanxi. On the one hand, he expressed condolences to the families of the victims, and on the other hand, he set up the "China Foundation for Combating Fake Wine", which made the popularity of Gujing Group and Wang Xiaojin increase rapidly. At the end of 21, PPG Company of Canada filed an anti-dumping accusation against four windshield manufacturers in China, including Fujian Fuyao. The Canadian International Trade Court initially ruled that the industrial infringement was established, and the Canadian Customs and Tax Administration ruled that Fuyao dumped 24.9%, and decided to impose tariffs on Fujian Fuyao products. Four enterprises in China, including Fujian Fuyao Group headed by Cao Dewang, responded positively. In August, 22, the Canadian International Trade Court ruled that the sales of automobile glass from China in Canada did not constitute infringement, and four companies, including Fuyao Glass, finally won the final victory after more than nine months of hard work. This is the first successful anti-dumping case after China's accession to the World Trade Organization. As the leading figure in winning this lawsuit, Cao Dewang became the candidate for the economic year of 22.