Tik Tok Li Yumo is from Hainan.

Li Yumo is a professional short video blogger from the media.

Self-media refers to the way that ordinary people publish their own facts and news through the Internet and other channels. "From the media", English is "We Media".

is a way for ordinary people to provide and share their own facts and news after they are connected with the global knowledge system through digital technology.

is a private, civilian, generalized and autonomous disseminator, which delivers normative and non-normative information to an unspecified majority or a specific individual by modern and electronic means.