What are the common illustration artistic styles in fashion design? Can you elaborate?

1. Pop style

Pop style illustration art appeared and became popular in the 20th century, mainly through the creative techniques of commercial art, forming a fusion A new art style for popular culture and commercial art. At the same time, the relatively exaggerated cartoon images, newspaper print forms and humorous slogans in the Pop style all combine to form the unique characteristics of the Pop style, and the artistry of the Pop style is very strong [3]. Andy Warhol is one of the most outstanding figures who contributed most to the expansion of Pop style in the field of fashion design. He pioneered the use of paper, plastic, and artificial leather as basic materials for clothing production, and included them in his illustrations. In order to subvert the traditional design concept, it has distinctive features such as bright colors, avant-garde design concepts and bold color selection. To this day, Pop style illustrations still retain many similarities with Andy Warhol.

2. Abstract style

Usually, abstract style works generally use geometric points, lines, surfaces, circles, triangles, and squares as the main body for in-depth creation, and have unique characteristics in creative style. Typical abstract characteristics. Mondrian was one of the relatively successful early figures in abstract style works. His abstract style creation method was relatively unique, focusing on the use of various rectangular patterns as illustration content, and this type of illustration art form had a profound impact on abstract style. Take the work "Red, Yellow, and Blue" created by the famous French abstract style fashion design master as an example. This work is deeply inspired by Mondrian's abstract style and uses lines, triangles, and rectangles in a variety of colors to give the audience a unique art appreciation experience. Feel it and give the work a strong sense of visual impact and novelty.

3. Figurative style

The figurative style is different from the two styles mentioned above. Its graphic features are generally realistic and lifelike. Furthermore, the presentation of lines in figurative style works is relatively direct, and decorative generalization, exaggeration and deformation can be carried out to enhance the color sense of the work and highlight the simplicity and sophistication of the work. Take the famous Italian fashion designer Miuccia Prada as an example. She once had the ability to use illustrations directly in fashion design creation. She can fill her costume design works with illustrations, and her works focus on carefully and delicately creating character shapes, highlighting the The color and splendor of the work[4]. In addition, the lines displayed in the figurative style are relatively elegant, which can give the audience a psychologically dreamlike experience. Especially when used in clothing design, it can effectively improve the sophistication of the design work and give the design work a flexible beauty. The style of modern commercial illustrations

When most people’s understanding of illustrations is still limited to low-end cultural products such as “little people’s books”, “comic books”, and “children’s picture albums”, illustrations are growing rapidly. The tendency of covering one's ears has penetrated into every aspect of people's lives, from the animated blockbusters that people talk about, to the cover design of the records at hand, and even casual product logos in supermarkets, illustrations and their derivatives are everywhere. People can experience the meaning of "illustration" every day without looking at the dictionary. We still need to clarify the concept of commercial illustration: "The commercial transaction behavior of drawing illustrations for a company or product, obtaining related remuneration, and the author giving up the ownership of the work and retaining only the right of authorship is commercial illustration."

In fact, the power of illustrations in modern life comes from "art" and "commerce". As a form of advertising communication, commercial illustration is an important part of modern commercial activities. Most commercial illustrations are commissioned creations with clear creative purposes; they are also copied in large quantities with the development of printing technology; commercial illustrations are inseparable from the mass media as a communication carrier - these characteristics destined it to always have a strong branding The imprint of the times and cultural characteristics.

Popular Culture of Commercial Illustrations

The rise of commercial illustrations can be traced back to after World War II, when European countries stagnated the development of the design industry due to extreme material shortages. At this time, the United States Commercial design is booming. From the beginning, it showed a different starting point from European design - it was not designed only for the wealthy class, but based on ordinary people and mass consumption.

The economic industry of commercial illustration

For economic issues, we must first understand how illustration products are circulated. In fact, like any modern product, it needs to go through three links in the process of entering the market: production - sales - consumption.

1. Illustration designer

As a designer in the digital age, you must master several basic drawing tools and use them skillfully, such as Photoshop, Illustrator, flash, etc. Because most illustration commissions are delivered in electronic document format.

At the same time, illustration designers’ working methods are more free and diversified. Designers can choose to work in a design company, set up their own studio, or work part-time. Due to the highly developed software, hardware and communication methods, more and more illustration creators are beginning to tend to intervene in the market in a personal way. Some star illustration designers are mostly freelancers. A good reputation and great talent make it easier for them to get business.

In the Internet era, creating a personal online portfolio website is a good way to obtain customer resources. Its advantage is that customers can see your website and understand your work style at any time, which provides designers with many potential customer bases.

2. Sellers (sales channels)

In traditional art sales channels. The art dealer has always played an important role. While he is looking for the painter's works with a critical eye, he is also looking for buyers to get profits from them.

Although illustration designers have direct business dealings with customers, after all, finding customers will take them a lot of time. Therefore, many people choose professional agencies to represent their works and contact related businesses and exhibitions. These companies actually play the role of art dealers.

3. People who consume illustrations

Among the people who consume illustrations, there are differences between enthusiastic consumers and casual consumers.

Different people have different preferences for the same illustrated product. For example, an old comic book from the "Cultural Revolution" period. Older people will show a strong love for it, while young people will have no interest at all. This is mainly because young people have no relevant cultural experience with this old comic book. This cultural experience makes people interested in the symbolic meaning of illustrations, which leads to the emergence of enthusiastic consumers. Moreover, the more this group of consumers likes and pays attention to this type of product, the more relevant experience and knowledge they will accumulate. Compared with those casual consumers, they will have a different perspective on the work.

Commercial illustration is different from general commodities. It is a cultural industry. Its operation is different from other industries' own rules. American economist Caves proposed the vertical and horizontal distinctions between cultural products in "The Economics of Creative Industries". He pointed out that "cultural products also differ in their characteristics, tone, and style, and these are independent of buyers' evaluation of product quality. In economic terms, they have horizontal differences. When When products with horizontal differentiation are sold at the same price, people have different preferences. Creative products are usually a mixture of vertical differentiation and horizontal differentiation. "It is this characteristic of cultural products that constitutes the diversity of their categories. , consumers also benefit from it.

Commercial illustration design often shows the characteristics of cooperation between different cultural industries, and popular comic works are not only distributed in large quantities as print publications. And it is likely to be adapted into cartoons, or even movies and TV series. This phenomenon has evolved into a trend. Other related industries caused or spawned by illustration design can be called "added value", and the management of the added value of cultural products should also be regarded as part of the long-term profitability of illustration. In this regard, Disney's experience is worth learning from, and the avatar of Mickey Mouse was moved from comic books to the screen. It has become the image representative of various cultural products such as magazines, clothing, and websites. Today, it has become the image representative of a multi-billion dollar entertainment empire.

However, how to sign a contract to accurately define the profit sharing of illustrations and the added value generated in other industries is a new problem faced by the commercial illustration industry.

Although some people still dismiss the combination of art and commerce, it is undeniable that their combination has yielded fruitful results, and this trend is irreversible, just like the brilliance of commercial illustrations The brief appearance and the attitude of this era are exciting and thought-provoking. This figure painting is very popular recently. It is red and blue, American illustration style, vector. Who painted it?

This is not the work of a painter. It is an image poster specially designed for him by a design group hired by Obama. The red, blue and white colors come from the American flag, which is used by many people who lead the president and participate in the election in the United States. Choose the color of the design poster. Of course, most of them just design some personal logos or icons.

Obama's design team imitated the image of Che Guevara and made Obama's face into a Pop-style poster.

You can go directly to Baidu’s “Obama VI Design” for a detailed introduction.