Under the development trend of "Public Welfare in internet plus", a number of Internet fundraising platforms and fundraising models have appeared one after another, which has brought new hope and impetus to the development of non-profit organizations, but also brought crises and challenges. In this process, how do we face up to the advantages and disadvantages of the Internet fund-raising platform and model? How to treat the industry changes brought about by the addition of new elements such as technology and market? How to treat the entanglement and game between Internet fundraising and the development of non-profit organizations and find out the crux of the development of non-profit organizations under the background of Internet fundraising?
Compared with the past, these three fund-raising modes not only greatly meet the demands of fund-raising sponsors, but also impact the operation mode of non-profit organizations in China to varying degrees-mainly fund-raising, which also brings many hidden concerns to the development prospects of non-profit organizations. According to statistics, 75.4% of the content forwarded by people in the WeChat circle of friends comes from sharing among friends, 6 1.6% comes from the official WeChat account concerned, and 43.8% comes from relatives. "Although the WeChat platform is effective here, it is also a double-edged sword, which makes it possible to alienate participation goals." .
In sudden hot fundraising events, single-handedly non-profit organizations may use the Internet to create "explosions" and link more huge public resources. But at the same time, we also see that two well-known cases, "One Amano" and "Children's Gallery", both cater to the public's preferences, mainly in social assistance projects, and there is no pioneering breakthrough. In addition, this fund-raising event is instantaneous, and it also bears great accountability risks.
"So, in the Internet environment, risks and opportunities coexist. We can not only make very good fundraising activities, but also face how to turn this passive accountability into active transparency and turn donors into volunteers and supporters. For the last public welfare crowdfunding platform, its distinctive feature is that the project achieves the fundraising goal, which means the success of the sponsor, otherwise it will be a failure. " The average annual success rate of the project is about 45%, which is actually a market-based test. However, our current public perception is not consistent with the development of the public welfare field, so is this market standard high or low? "
Faced with the problems caused by Internet fundraising, we can't help but ask, how can we make the resources of Internet fundraising more fairly distributed, so that some "hidden" public welfare problems can also get the resources they need, thus promoting the healthy development of the whole public welfare industry? Looking back, should we also think, when we promote the development of public welfare undertakings, should we also pay attention to non-profit organizations to break through the thinking limitations of fundraising and reach the level of raising "people"?
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Regarding the game between Internet fund-raising and the development of social organizations, Tao Chuanjin, a professor at the School of Social Development and Public Policy of Beijing Normal University, said that this is not a right or wrong question. "There is a balance of interests among social organizations, beneficiaries, donors and online fundraising platforms. After the conflict, the contradiction was resolved, and everyone was happy, but if it could not be resolved, the fundraising platform could not be considered a bad thing. " Tao Chuanjin said, "If the fundraising rules are extremely strict and impeccable, so that there is no room for mistakes in the Internet fundraising platform, is it good or bad for society at this time? This is terrible.
First, ensure that fundraising is public welfare, but it is not necessary to specify what kind of public welfare it is;
Second, it must be clear from the rules to the implementation;
Third, donors are free to choose, but only if they can't be cheated.
Tao Chuanjin also said that no fundraising platform can be as strict as asking the government. "We have now entered a good era, and the government has changed from power control to the legal bottom line. Society is no longer kidnapped by morality, but becomes free to choose. Of course, this kind of free choice will also make us feel uncomfortable. So we all work together to make it easier to solve social problems and make public welfare more convenient, efficient and accurate.