This is understandable for an entrepreneur. After all, Wang Leehom is mainly the idol of those born in the 1980s and 1990s, and now that the last batch of those born in the 1990s have begun to run for their third year, the demand for Wahaha is definitely not that high. For a company, if they want to continue to develop, they must find a spokesperson who can attract people to consume more.
Wang Leehom’s works such as “The Only One” and “Little Things in the Big City” injected international elements into domestic music, making him a hot star. He also transformed Wahaha from a children’s drink to more people. Endorse and go buy wowhaha.
2017 was the 30th anniversary of Wahaha. Zong Qing personally presented Wang Leehom with a heavy gold diamond endorsement trophy and the title of honorary employee. He also said that Wang Leehom was a good employee and would continue to cooperate. However, Zong Fuli slapped her old man in the face and terminated her contract with Leehom Wang. However, for the sake of the future of her own company, Zong Fuli will definitely not get nostalgic just because Wang Leehom has endorsed Wahaha for 20 years and continue to ask Wang Leehom to endorse Wahaha.
You must know that Leehom Wang’s influence is definitely not as high as before, and his traffic is not as high as before. After all, his fan base is mainly those born in the 80s and 90s. The current star-chasing group is mainly born after 2000, and they will definitely choose celebrities with high traffic to endorse. After all, if a company wants to develop, it must keep pace with the times, and it must also focus on the traffic and influence of a star.
After all, if the influence and traffic are not high, no one will buy and consume. But from a certain perspective, it is a rare thing that Wahaha can sign a 20-year contract with Leehom Wang. After all, in today's traffic era, traffic is all that matters, but Wahaha can still insist on letting Wang Leehom endorse Wahaha for 20 years, which is also very good.